July 5th, 2010
01:14 PM ET

For sale: Jam infused with Princess Diana's hair

Bompas and Parr is selling milk jam, which the label touts as being infused with a speck of Princess Diana's hair.

Sam Bompas wants breakfast to be fun, a chance to start the day with food to fuel the body and stimulate the mind - and get some intriguing conversations started. What better way to do that than with a spread of Milk Jam infused with a speck of Princess Diana's hair. Yes, you read that right, Princess Di's hair.

If you're thinking that doesn't whet your appetite, he has a few alternatives: How about a jam of absinthe and pineapple with sand from the Great Pyramids or plum and oak jam with wood from the British warship The Victory, Lord Nelson's flagship at the Battle of Trafalgar.

Bompas isn't kidding about trying to sell you on jam with Lady Di's hair. But he is trying to get your attention - and is it ever working.

Word of the jam that may include the golden locks of the beloved has spread globally online - with instant reactions ranging from stomach-inducing nausea, outrage of a publicity stunt or just straight confusion. Long term, Bompas hopes the public will be appreciating his creations as works of art.

Which, ironically, is how all this got started.

Sand from the Great Pyramids and wood from a British warship are among the ingredients in the occult jams.

Bompas, who founded Bompas and Parr in London, England with his school friend, told CNN he has worked for a long time on merging architectures, arts and food to create a "magical" and palatable experience. So when he was asked to create something for a surrealist art show at London's Barbican Art Gallery - which includes
exhibits by Salvador Dali and Rene Margritte - he too wanted to jump outside the box. Enter the "occult jams" - known for jams infused with different objects in a search for eternal life.

"We thought the most mundane food - but also magical - is jam," Bompas told CNN. "We thought there could be a way to come up with a real jam product that makes people excited about it and examine really quite how marvelous it is."

Bompas decided he wanted to push it to the limit - to see how far he could go with infusing some of the strangest objects, but also ones we can all relate to - by putting them in his jam. So he got on eBay and purchased locks of Diana's hair and got together his other ingredients to start preparations.

"We wanted the jams to have these weird and wonderful ingredients," Bompas said. "By using things like sand from Egypt, hair from Princess Diana,
if you are going to choose an odd ingredient, choose one that everyone can relate to. It can open up those conversations, and it will. Everyone can
have those conversations about how they feel about it - it's the eternal debate of what is art. What has started out as art itself has become a product with a lot of major retailers."

Perhaps Bompas has Princess Diana to thank for that, because now the founder is preparing to make the jam available through retailers worldwide, instead of just the store at the Art Gallery (where it sells for about $7 a jar). Bompas said the jams have been through all the normal testing procedures to ensure safety and shelf-life testing.

In his world, Bompas hopes people would learn to be open-minded about what they are eating, or at least just start a conversation about it. It's something he says he regularly tries to do by recreating historical events - like flooding a building with four tons of cognac to recreate an event from the 1600s. For Bompas, the idea of boating through your alcohol was a fascinating experience. One he couldn't help but try to recreate.

"I try to think - why hasn't that happened in my lifetime and then try and work to make it happen," he said.

And that's the case with the jam.

"What we'd like is to literally have people think about the foods that they put in their mouths," he said. "A lot of the things we do are history-oriented and hopefully end up quite magical and special."

soundoff (112 Responses)
  1. Mary

    Thats just gross..

    July 5, 2010 at 9:30 pm | Report abuse |
  2. Chellle

    Please, is this what the world has come too?! You people OBVIOUSLY need your heads examined! Let the dearly departed REST IN PEACE!!!

    July 5, 2010 at 9:35 pm | Report abuse |
    • AMH Carter

      Amen!

      July 6, 2010 at 1:43 am | Report abuse |
    • TONG

      KARMA KARMA KARMA GOT IT , THERE ARE THE PAST THE PRESENT AND THE FUTURE ARE FOR REAL NO ONE CAN EVER ESCAPE THE BAD LUCK , BUT ONE CAN REDUCE THE BAD LUCK ARE JUST BY TRUSTING THAT THEIR ARE GOD OUT THERE IN THIS HUMAN FORM WORLD SO ALL HUMAN FORM PLEASE LEARN HOW TO PRAY FOR MORE AFFECTIVE ON THERE OWN LIFE TIME ON EARTH BECAUSE HUMAN LIFE CAN CAME BY LIKE A SPEED OF LIGHT TRAVEL , AND LET THINKING ABOUT BREATHING INHALE AND BREATHING EXHALE MORE THAN EVER BEFORE TO OVER COME ALL THOSE DEVIL AND EVIL MIND ON THIS ANIMAL WORLD NOW A DAY

      July 6, 2010 at 11:38 am | Report abuse |
  3. mj

    Diana died as a 'princess'. She was Lady Di before she married Charles. Get it right...it's Princess Diana.

    July 6, 2010 at 12:05 am | Report abuse |
    • TONG

      OUR HUMAN FORM NOW A DAY CONSUME OVER LOADING ON ALL TYPE OF MEAT PRODUCT SUCH AS PIG AND COW AND CHICKEN AND FISH AND SHRIWEMPE AND ALL KIND OF ANIMAL SOUL THAN GUEST WHAT IN OUR HUMAN MIND WILL ACTING LIKE AN ANIMAL RIGHT , OUR OWN THOUGH AND MIND ARE WELL GETTING AFFECTED BY THE ANIMAL THOUGH TOO , SO HUMAN FORM IN THE 21 FIRST CENTURY GOT TO LEARN HOW TO LIMITING ON CONSUMING THE RIGHT AMOUNT OF MEAT BEFORE IT GOT OVER BOARD THAN WILL ACTING OUT LIKE AN ANIMAL , BUT THERE ARE THE CURE FOR IT ARE JUST BY LEARNING HOW TO STAY FOCUS ON THE BREATHING INHALE AND BREATHING EXHALE TO HELPING OUT ALL THIS DEVIL AND EVIL THOUGH CAME FROM OUR OWN MIND THAT ALL

      July 6, 2010 at 11:47 am | Report abuse |
  4. canabals

    Wow!!

    youtube.com/watch?v=d4O1A-mmBWw

    July 6, 2010 at 1:28 am | Report abuse |
    • TONG

      WHAT COME AROUND MUST GO BACK AROUND SUCH AS IF ONE DO EVIL ONE WILL GOT BACK TO EVIL , IF ONE DO GOOD ONE GONNA GET REAL GOOD LUCK

      July 6, 2010 at 11:30 am | Report abuse |
  5. AMH Carter

    If this is what traditional Catholics are hell bent on stopping with the likes of Santeria and Protestants the DaVinci Code, let them be stopped if they don't stop themselves. Sick and SCARY.

    July 6, 2010 at 1:29 am | Report abuse |
  6. Gour Meet

    I honestly think it's sick and disgusting. I seem to remember a time when finding a hair in your jar of jam was reason enough for both a refund and a visit from Health Department to the producer in question... Am I so old?!?

    July 6, 2010 at 1:45 am | Report abuse |
  7. mickey

    come now, you sillies. i don't believe this man is making these kinds of jams because he is a psychotic cannibalistic freak. he is using these delicacies to ask the question, "what is art?" after all, what is so great about a bit of sand, hair, metal, or wood? these jams are only as good as the meanings consumers wish to attribute to them. is not a painting just a mess of color smeared on cloth -without the proper historical or symbolic narrative? we are so quick to place value on items we imagine to be rare or powerful. when, in the end, they are merely objects. i applaud this man for coming up with an insanely clever and some-what hilarious product that is able to cause such a stir. marcel duchamp it up baby!

    July 6, 2010 at 2:25 am | Report abuse |
  8. C

    Whoa. That's all I have to say about that, really.

    July 6, 2010 at 2:36 am | Report abuse |
  9. Halim

    Silly question perhaps: In what way is that different from CANNIBALISM??

    July 6, 2010 at 2:56 am | Report abuse |
  10. Curt

    I heard a rumor that princess Diana was a sacrifice for the Illuminati as usual I thought this was crazy.
    Now, on second thought there is OCCULT written on the front with hexagons and it has her hair probably for whichcraft.

    July 6, 2010 at 4:49 am | Report abuse |
  11. Curt

    How did they get so much hair from her?

    July 6, 2010 at 4:51 am | Report abuse |
  12. Holly

    Ok.
    Now I'm ready to vomit.

    July 6, 2010 at 6:15 am | Report abuse |
  13. bud

    well if t's pubic hair oh all right

    July 6, 2010 at 7:28 am | Report abuse |
  14. Appauled

    that's just fu*king gross

    July 6, 2010 at 9:01 am | Report abuse |
  15. unbelievable

    this is demonic. Stay away.

    July 6, 2010 at 9:34 am | Report abuse |
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