With celebrities and big brands, that kind of stuff usually happens. In April 2009, CNN and actor Ashton Kutcher battled to see which Twitter account would top 1 million followers the fastest.
What doesn't happen is when a celebrity who is following no one picks you as the sole person he or she is following.
For West, that person is an obscure Twitter account assigned to Steven Holmes of Coventry, England, aka ste_101.
Make that "was" obscure. Holmes' follower count Saturday went from about 60 to more than 600 (and counting) in about two hours after West pushed the button.
Homegrown Twitter celebrities aren't new. Earlier this year, comedian Conan O'Brien picked Sarah Killen, a 19-year-old who loved candy and peanut butter, as his first follow. He tweeted to her the now famous words, "Sarah Killen, your life is about to change."
And it did. Killen's tweets go out to more than 29,500 people now.
Holmes immediately acknowledged the rapper's deed, tweeting: "Holy [s--t] bro thx for following!"
Kanye replied: "You are the chosen one dun dun dun dun."
After about an hour, Holmes started to feel the effects of instant Twitter stardom as his follower count skyrocketed. "I feel pressure with my tweets now," he tweeted.
But West moved to shore him up, replying: "Tweet strong young man tweet strong!!!
Then he issued a final appeal to West. "My twitters melted down!" he said.
Alas, it's too late, ste_101, your life is about to change.