August 18th, 2010
02:11 PM ET

Latest viral video star: Roger Federer?

Roger Federer prepares to try to knock a bottle off of a man's head in footage "leaked" from a commercial taping.

Six-time Wimbledon champ. 16 Grand Slam titles. One of the greatest tennis players to ever live. Fed Express. Those are some of the ways people refer
to Roger Federer. But the tennis star may have a new title to add - viral video star.

Federer is getting a slew of attention online after Gillette "leaked" behind-the-scenes footage of Federer knocking a bottle off a man's head with a powerful semi-serve between takes while shooting a TV ad.

"Don't be nervous," Federer says.

The footage has been popular, practically viral, no doubt - leading to a flood of Facebook postings and Twitter messages about the video. It has gotten more than 1 million hits as I write this (it was at about 700,000 only a few hours ago) and more than 45,000 Facebook shares - on the original video alone.

But there's still one big question looming about it. Is it real?

YouTube: Watch the video

And it seems the official folks behind this want to leave the question looming.

The Toronto Star reported that they asked a the folks at Gillette that exact question.

"The UK / Ireland team who worked with Roger on this shoot have decided to leave the question of real or fake up to the viewers," Gillette spokesperson
Pamela Baillie told The Star.

The U.K. and Ireland office at Gillette gave them basically the same answer.

"I am going to leave the "real or fake" debate up to the viewers, but can tell you the video was shot in one unbroken take," Brand Communications manager James Nunn told the paper.

It's not the first time a celebrity has sparked a debate about whether a viral video was just a PR stunt or a real amazing moment. (Remember Gossip
Girl's Taylor Momsen's did-she-or-didn't she scale the walls of a parking garage to escape the paparazzi?
)

So what do you think? Does Federer really have that perfect of a shot? Or is the video just a publicity stunt?

Six-time Wimbledon champ. 16 Grand Slam titles. One of the greatest tennis players to ever live. Fed Express. Those are some of the ways people refer to Roger Federer. But the tennis star may have a new title to add - viral video star.

Federer is getting a slew of attention online after Gillette "leaked’" behind-the-scenes footage of Federer knocking a bottle off a man's head with a powerful semi-serve between takes while shooting a TV ad.

“Don’t be nervous,” Federer says.

The footage has been popular, practically viral, now doubt - leading to a flood of Facebook postings and Twitter messages about the video. The video has gotten more than 1 million hits as I write this (it was at about 700,000 only a few hours ago) and more than 45,000 Facebook shares - on the original video alone.

But there's still one big question looming about it. Is it real?

YouTube: Watch the video

And it seems the official folks behind this want to leave the question looming.

The Toronto Star reported that they asked a the folks at Gillette that exact question.

“The UK / Ireland team who worked with Roger on this shoot have decided to leave the question of real or fake up to the viewers," Gillette spokesperson Pamela Baillie told the Toronto star.

The U.K. and Ireland office at Gillette gave them basically the same answer.

“I am … going to leave the “real or fake” debate up to the viewers, but can tell you the video was shot in one unbroken take," Brand Communications Manager James Nunn told the paper.

It's not the first time a celebrity has sparked a debate about whether a viral video was just a PR stunt or a real amazing moment (Remember Gossip Girl's Taylor Momsen's did-she-or-didn't she scale the walls of a parking garage to escape the paparazzi?) So what do you think? Does Federer really have that perfect of a shot? Or is the video just a publicity stunt?

soundoff (One Response)
  1. Blelaptircata

    new super

    April 13, 2011 at 9:05 pm | Report abuse |