Most cars are made of steel, so they start out as silver shells moving down the assembly line. Apparently a lot of drivers like that look: For the 10th consecutive year, silver is the most popular car color in the U.S. and the world, according to PPG Industries, a leading maker of vehicle coatings.
Silver, gray and charcoal, counted together as a group, accounted for 31 percent of vehicles in North America in 2010 results announced Tuesday. The silver category also was the leader in the European and Asia-Pacific markets, the company reported.
Black and white were the next most popular colors in all markets. In North America, red was third and blue fourth, followed by "naturals" (browns, oranges and yellows), with green bringing up the rear at 4 percent.
It wasn't that long ago, 1994 to be exact, that green was the No. 1 color in North America at 21 percent, PPG's announcement said.