Tweet or meet: Local officials handling snow PR in totally different ways
December 28th, 2010
06:16 PM ET

Tweet or meet: Local officials handling snow PR in totally different ways

It’s a tale of two cities and one heck of a storm that has dumped more than a foot of snow on New York City and Newark, New Jersey. Both cities are struggling to respond to the needs of their residents.

New York Mayor Michael Bloomberg took the traditional path, holding news conferences assuring the residents that life and business goes on despite some minor inconveniences.

Meanwhile, Newark Mayor Cory Booker has added social media to his arsenal of snowplows.

Booker is using Twitter to communicate directly with residents to help get roads cleared and people who are stuck in the snow some assistance.

Here’s an example of a Twitter exchange between the mayor and a Newark resident.

After one motorist asked on Twitter for a street to be cleared,  Booker tweeted: "f ur stuck DM me ur #," before sending a crew to dig the motorist out.

Booker also promised to send a road crew to clear streets around a hospital, after someone tweeted that it had not been adequately cleared.

"Sending team immediately back there 2 ensure hospital is clear," Booker tweeted.

A resident even twitpic'd a photo of a city crew clearing a roadway, and thanked the mayor.

"You are so welcome!" tweeted Booker.

Two mayors, one problem. Cleaning up the snow one news conference and one tweet at a time.

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Filed under: New Jersey • New York • Weather
soundoff (26 Responses)
  1. BadMayor

    Mayor Bloomberg is the biggest piece of *expletive* this city ever had to endure. He's an elitist *expletive* and a *expletive* *expletive* *expletive*. This *expletive* should be run the *expletive* over with a *expletive* snow plow!

    He's sucking the *expletive* life out of New Yorkers and he can suck my *expletive* *expletive*!!! If I ever catch the mother *expletive* on the train, I will punch his *expletive* grimacing face right the *expletive* in.

    *expletive* *expletive* son of *expletive*!!!!

    And that's the only nice things I can say about him.

    December 29, 2010 at 12:54 am | Report abuse |
  2. Big Joe

    @Badmayor: So you really do like Bloomberg?

    December 29, 2010 at 1:28 am | Report abuse |
  3. tomcat

    This just in. FDNY units still being slowed by snow and ice. EMS units found abandoned in snow drifts. Due to back log of calls EMS units from up state (Columbia Co.) respond to help. At the peak EMS had 800 calls pending. FDNY and NYPD hiring freeze till? While people were stuck on trains, subways and at airports, Mayor Bloomy was quick to point out that the ballet, museums and theaters were open! The city that never sleeps has taken on a new meaning. NYers now live in fear not because of crime, but the lack of basic services. Good Luck NYC, with Bloomburg at the helm, you are going down hill like a snowball heading to Hell. Will update as needed.

    December 29, 2010 at 1:51 am | Report abuse |
  4. tomcat

    sorry Bloomberg

    December 29, 2010 at 1:53 am | Report abuse |
  5. tomcat

    @ Big Joe you know where I live. This has to be one of the biggest lack of regard for the health and welfare of a million plus people.

    December 29, 2010 at 1:59 am | Report abuse |
  6. Big Joe

    @Tomcat: I know what you mean.

    December 29, 2010 at 8:06 am | Report abuse |
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