A man in Clemson, South Carolina, had to be hospitalized after he was hit by an SUV while playing a live version of an arcade game, CNN affiliate WYFF reports.
The 23-year-old man and some friends were acting out the video game Frogger, in which players try to send frogs across a busy highway without getting run over.
Police said the man, whose name was not released, yelled "Go!" and darted into traffic, where he was struck by a 2010 Lexus SUV.
He was treated at a local hospital and released. He is not a Clemson University student, police noted. Neither he nor the SUV driver was charged, police told WYFF.
London's Daily Mail Online compared the incident to an episode of "Seinfeld" in which George Costanza tries to move a video game across a busy street.
The photo above is a screen shot of Konami's Frogger game, which was released in 1981.