Lady Gaga has threatened to sue the makers of an ice cream made from human breast milk if they don't stop selling the product under the name "Baby Gaga."
News of the flavor's sale in a London sweets shop by a waitress dressed like Lady Gaga raised eyebrows worldwide and led to its confiscation after the Westminister City Council deemed it unfit for human consumption.
That hasn't stopped the meat-wearing entertainer from accusing Covent Garden's Icecreamists of riding her "coattails" to promote a "deliberately provocative" product that many consider "nausea-inducing," according to legal documents filed on her behalf.
In using her name and her image, Gaga – whose real name is StefaniÂ Germanotta – accuses the shop of misleading the public into believing she endorses the concoction of breast milk, vanilla pods and lemon zest.
"The references you are making to Lady Gaga are thus clearly deliberate and intended to take advantage of her reputation and good will," the document states.
Furthermore, "associating the Lady Gaga mark with a food product which may be unsafe for human consumption (owing to the risk of it carrying such viruses as hepatitis) is also highly detrimental" to her brand, according to the document.
Gaga demands that IcecreamistsÂ change the name of the ice cream to something that is not "aurally, visually or conceptually similar" to Lady Gaga and to remove all references to Baby Gaga from their website and marketing materials or face an injunction and further legal proceedings.
The owner of Icecreamists, Matt O'Connor, said he intends to fight the allegations, which he calls "preposterous and outrageous."
He also said he plans to continue selling the breast milk ice cream under the name Baby Gaga if he gets the ice cream back from the council.
"We think this is very unnecessary, the whole thing will be over by next week, but we are prepared to fight this in court," he said.