A Radio Shack owner in Montana has upped foot traffic at his Hamilton store by offering free guns for new satellite television subscribers, according to a local paper.
Fear not, those opposed to gun ownership and those who might fail background checks. You can have free pizza instead.
The sign says it all: “Protect yourself with Dish Network. Sign up now. Get free gun.” (The real marquee has no periods, so I took a little punctuative license.)
Owner Steve Strand told the Ravalli Republic that the promotion “really, really fits the Bitterroot Valley,” while manager Fabian Levy told the newspaper that the gimmick had “been really successful.”
Strand said the promotion, which began in October, has tripled his business and lured hundreds of people curious about the sign. Only one person who “didn’t understand how it works” has reacted negatively, he said.
“We have people literally stop in to take pictures of the sign,” Levy added.
Simply sign a contract, purchase certain equipment, set up an installation date and congratulations! You could be the proud owner of a Hi-Point .380-caliber handgun or a 20-gauge shotgun from Frontier Guns & Ammo, which is just north of town.
If you don’t want a gat or can’t pass the background check (which the Republic reports is also free with the satellite TV subscription), you can still have a $50 Pizza Hut gift card.
Strand told the newspaper that other Radio Shack owners in the state were too scared to follow his lead. Even Dish Network had its doubts but agreed to the idea after months of talks with Strand, the newspaper said.
“They've never had a gun promotion before, so they're a little nervous about it,” Strand said. “It's been an uphill battle with Dish.”