'Tattoo' of 152 Facebook friends a publicity stunt
A YouTube user from the Netherlands posted a YouTube video showing off her finished tattoo of her close friends on Facebook.
June 8th, 2011
01:59 PM ET

'Tattoo' of 152 Facebook friends a publicity stunt

[Updated at 1:59 p.m] When you want to get your name out there - sometimes you've got to come up with clever ways to do it.

That's something Rotterdam tattoo artist Dex Moelker and his company clearly hoped for when they were named as the ones who inked the Facebook tattoo requested by a Dutch woman of 152 of her Facebook friends. And boy, did it work. The story spread like a wildfire online. After newspapers and major online outlets, including CNN.com, put the story out - it was a hot-button topic. Ironically, as of this moment more than 7,000 people recommended this story on Facebook - perhaps in part because they thought it was ridiculous. And it turns out, that's just what it was.

The tattoo that sparked the Web frenzy isn't real. First off, I think a few people can give a sigh of relief that it isn't real. And we haven't really gone that far off the social media deep end to where our Facebook walls are displayed "Matrix"-style on our arms. As we said before, it wouldn't have been the first time someone tried to capture fame by using a social network site to name their kid or to get a tattoo. In this case it was all about publicity.

Moelker just came clean to the Dutch newspaper the Telegraaf, saying it was in fact a publicity stunt. The woman in the video didn't have the tattoo inked during a 30-hour period as the video claimed.

"It is a try out tattoo, a transfer, that washes off in a couple of days," he told them.

Phew. It may take some scrubbing to get it off, but I guess on the bright side that's all it will take. When it comes to viral videos, you never know what you're going to get (I'm looking at you, Rebecca Black. I still don't get if that song is real). But ironically, in this case, the ink shop got just what it wanted - a lot of free press. Hats off for an international viral campaign. It's not great when media outlets worldwide are duped by viral videos or stories - but if you're looking at it from a marketing perspective - you've got to "like" how well they pulled it off.

[Original blog posted at 11:24 a.m.] There are some people who "like" Facebook. And then there are people who are so devoted to their social media circle that they'll find some pretty extravagant ways to show it.

Mark down one woman in the Netherlands in the latter category. She's literally armed herself with the power of Facebook - in the form of a tattoo sleeve of her friends on Facebook.

Let's get the obligatory jokes out of the way: "What if someone unfriends her?" "Can I dislike this entire idea?" "I hope she saved the rest of her money for laser removal when she starts not to like these people." "Forget the new facial recognition technology Facebook just announced - she can look at her arm."

But this woman - who is gaining quite a bit of fame by posting a video last week on her "susyj87" YouTube account showing the process and her final tattoo of her 152 closest friends - said the tat wasn't about making a splash.

"My tattoo is not about up-to-date profile pics or fame (as you can see I want to stay anonymous)," she said to critics on her YouTube page. "These are the people closest to me (not all my facebook friends). It's a personal expression of who I am right now in this part of my life and the mediaworld we live in. And of course I love the way it looks. I understand if you wouldn't do this, I respect that. But to me it does have a lot of meaning."

Personally, we hope she really, really, really likes these friends. Or she's going to have a heck of a time getting those off - with a trip to have one laser-removed any time she has a really bad spat with a friend.

She says the ink was a way to embody, literally, the social media world we are immersed in.

"Of course I gave it a lot of thought. These are not all my friends. Just the people I care most about," she wrote. "I got their permission and they were very proud to be on it. To me it represents who I am right now and the time we live in. And of course I love the looks of it."

She's not the first one to use social media platforms in an over-the-top way. In fact, many folks on the Web who have seen this tattoo are remembering artist T-Pain, whose "You don't have to 'like' me" tattoo was pictured on CNET. Or perhaps you remember the man in Egypt who reportedly named his newborn daughter "Facebook" in honor of the role the social media network played in bringing about a revolution. Or the Israeli parents who named their child "like." Then there was the guy that Mashable wrote about a few years ago, who was trying to sell Ray-Bans by tattooing a pair of the shades on his face.

At least our newly tattooed Facebook woman adhered to some standards. Mashable points out she's stayed close to "Dunbar's number" - the "cognitive limit" of people you can be friends with, including real life and Facebook.

And hey, art is art, right? But you know what else art is - subjective. And it's apparent the same social media circles she drew inspiration from for her mosaic-style Facebook ink feel strongly about whether it's a cool, personal idea, or the most ridiculous thing on the planet.

soundoff (340 Responses)
  1. feel sorry for her

    Oh my I feel so sorry for her, in just a few years when this "tattoo fad" fades she will say "what was I thinking". Start saving your money now, it will be VERY expensive to remove.

    June 8, 2011 at 1:50 pm | Report abuse |
    • Clint

      After losing a son at age 22, I disagree with your statement but this is my opinion. I would rather regret the things I did than the things I didn't.

      June 8, 2011 at 1:57 pm | Report abuse |
    • Michelle

      If tattooing was a "fad" it would have ended in the late 90's, since it started becoming extremely popular in the beginning of the 90's when I got my 1st one....just ahead of the main "fad".

      Anyhoo, she IS going to regret this. A whole sleeve with pics of these people she won't even know it about 10 years? That is just stupid.

      June 8, 2011 at 1:58 pm | Report abuse |
    • kellygnsd

      You mean this tattoo fad that's been around for thousands of years? Yeah, that will blow over soon.

      June 8, 2011 at 2:01 pm | Report abuse |
    • Tom Baker

      Do you really think tattooing is a fad that's just going to fade away? People of all cultures have been being tattooed to express their backgrounds, lives and emotions for thousands of years. It's not a new thing that is going to just disappear.

      June 8, 2011 at 2:09 pm | Report abuse |
  2. Alison

    "It's a personal expression of who I am right now in this part of my life and the mediaworld we live in."

    I think it's a cool idea. It's different, obviously. It's not something I would do but I understand where she's coming from as far as the meaning goes. Ballsy. I like it.

    June 8, 2011 at 1:51 pm | Report abuse |
  3. Monte

    ?

    June 8, 2011 at 1:51 pm | Report abuse |
  4. Bruce

    Somehow, her ignorance has proven to be "news" worthy. Dumb!

    June 8, 2011 at 1:51 pm | Report abuse |
  5. greg

    I have full sleeve tattoos on both arms. My chest is completely covered, my back is completely covered. Am I the slightest bit regretful? Not one bit. They are a part of who I am. And generally, after years of having them, you tend to even forget they are there. It becomes completely normal.

    June 8, 2011 at 1:51 pm | Report abuse |
  6. Kennyboy

    Dumbest thing I've seen yet....

    June 8, 2011 at 1:52 pm | Report abuse |
  7. RSH

    I can't say stupid in Dutch, so I'll just say it STUPID!

    but good work for the tat artist!

    June 8, 2011 at 1:52 pm | Report abuse |
  8. TheBossSaid

    The best thing all her "friends" can now do is unfriend her.

    June 8, 2011 at 1:53 pm | Report abuse |
  9. Jeff

    What happens when one of her friends changes their profile picture?

    June 8, 2011 at 1:54 pm | Report abuse |
  10. john

    What a totally stupid thing to do! I am ready to think the human race has already met its end with trash like this person around.

    June 8, 2011 at 1:54 pm | Report abuse |
  11. James Folkert

    This is fake, it is an advertising stunt.

    June 8, 2011 at 1:55 pm | Report abuse |
  12. Tracy

    Only one thing comes to mind, and that is the expression: "You are NOT your friends".

    June 8, 2011 at 1:55 pm | Report abuse |
  13. Matt

    Looks like she is crying out for attention.

    June 8, 2011 at 1:55 pm | Report abuse |
  14. jwdesselle

    Looks fake. No tattoo artist I know would have all the curvy lines, they would be straight. Look at the images near her wrist, the red and the green backgrounds, look right above that, seems the decal she had made meets right there. I don't believe this is a real tattoo.

    June 8, 2011 at 1:55 pm | Report abuse |
  15. Ed

    Idiot!!

    June 8, 2011 at 1:55 pm | Report abuse |
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