'Tattoo' of 152 Facebook friends a publicity stunt
A YouTube user from the Netherlands posted a YouTube video showing off her finished tattoo of her close friends on Facebook.
June 8th, 2011
01:59 PM ET

'Tattoo' of 152 Facebook friends a publicity stunt

[Updated at 1:59 p.m] When you want to get your name out there - sometimes you've got to come up with clever ways to do it.

That's something Rotterdam tattoo artist Dex Moelker and his company clearly hoped for when they were named as the ones who inked the Facebook tattoo requested by a Dutch woman of 152 of her Facebook friends. And boy, did it work. The story spread like a wildfire online. After newspapers and major online outlets, including CNN.com, put the story out - it was a hot-button topic. Ironically, as of this moment more than 7,000 people recommended this story on Facebook - perhaps in part because they thought it was ridiculous. And it turns out, that's just what it was.

The tattoo that sparked the Web frenzy isn't real. First off, I think a few people can give a sigh of relief that it isn't real. And we haven't really gone that far off the social media deep end to where our Facebook walls are displayed "Matrix"-style on our arms. As we said before, it wouldn't have been the first time someone tried to capture fame by using a social network site to name their kid or to get a tattoo. In this case it was all about publicity.

Moelker just came clean to the Dutch newspaper the Telegraaf, saying it was in fact a publicity stunt. The woman in the video didn't have the tattoo inked during a 30-hour period as the video claimed.

"It is a try out tattoo, a transfer, that washes off in a couple of days," he told them.

Phew. It may take some scrubbing to get it off, but I guess on the bright side that's all it will take. When it comes to viral videos, you never know what you're going to get (I'm looking at you, Rebecca Black. I still don't get if that song is real). But ironically, in this case, the ink shop got just what it wanted - a lot of free press. Hats off for an international viral campaign. It's not great when media outlets worldwide are duped by viral videos or stories - but if you're looking at it from a marketing perspective - you've got to "like" how well they pulled it off.

[Original blog posted at 11:24 a.m.] There are some people who "like" Facebook. And then there are people who are so devoted to their social media circle that they'll find some pretty extravagant ways to show it.

Mark down one woman in the Netherlands in the latter category. She's literally armed herself with the power of Facebook - in the form of a tattoo sleeve of her friends on Facebook.

Let's get the obligatory jokes out of the way: "What if someone unfriends her?" "Can I dislike this entire idea?" "I hope she saved the rest of her money for laser removal when she starts not to like these people." "Forget the new facial recognition technology Facebook just announced - she can look at her arm."

But this woman - who is gaining quite a bit of fame by posting a video last week on her "susyj87" YouTube account showing the process and her final tattoo of her 152 closest friends - said the tat wasn't about making a splash.

"My tattoo is not about up-to-date profile pics or fame (as you can see I want to stay anonymous)," she said to critics on her YouTube page. "These are the people closest to me (not all my facebook friends). It's a personal expression of who I am right now in this part of my life and the mediaworld we live in. And of course I love the way it looks. I understand if you wouldn't do this, I respect that. But to me it does have a lot of meaning."

Personally, we hope she really, really, really likes these friends. Or she's going to have a heck of a time getting those off - with a trip to have one laser-removed any time she has a really bad spat with a friend.

She says the ink was a way to embody, literally, the social media world we are immersed in.

"Of course I gave it a lot of thought. These are not all my friends. Just the people I care most about," she wrote. "I got their permission and they were very proud to be on it. To me it represents who I am right now and the time we live in. And of course I love the looks of it."

She's not the first one to use social media platforms in an over-the-top way. In fact, many folks on the Web who have seen this tattoo are remembering artist T-Pain, whose "You don't have to 'like' me" tattoo was pictured on CNET. Or perhaps you remember the man in Egypt who reportedly named his newborn daughter "Facebook" in honor of the role the social media network played in bringing about a revolution. Or the Israeli parents who named their child "like." Then there was the guy that Mashable wrote about a few years ago, who was trying to sell Ray-Bans by tattooing a pair of the shades on his face.

At least our newly tattooed Facebook woman adhered to some standards. Mashable points out she's stayed close to "Dunbar's number" - the "cognitive limit" of people you can be friends with, including real life and Facebook.

And hey, art is art, right? But you know what else art is - subjective. And it's apparent the same social media circles she drew inspiration from for her mosaic-style Facebook ink feel strongly about whether it's a cool, personal idea, or the most ridiculous thing on the planet.

soundoff (340 Responses)
  1. Wow?

    Theres," I can't clean up all the doghair in my house because my dog needs it to live" and then there's this girl.

    June 8, 2011 at 1:35 pm | Report abuse |
  2. Keith

    how dumb – just like you should never tattoo a name on your body, you shouldn't put a picture on their either, especially if you have a falling out with one of your friends you put on your arm.....its amazing the stupidity of people with what they get a tattoo of

    June 8, 2011 at 1:35 pm | Report abuse |
    • Lurker

      It's amazing what useless things people pay for these days. You could either accomplish the fact that you tattooed 152 FB friends on your arm, or used that money to help someone in need. But naw, your FB tattoos will feed some poor starving kid somewhere.

      June 8, 2011 at 1:43 pm | Report abuse |
  3. C Mac Diddy

    Wow... that's pathetic.

    June 8, 2011 at 1:37 pm | Report abuse |
  4. Summer819

    To each their own.

    June 8, 2011 at 1:37 pm | Report abuse |
  5. Bugsy

    I kind of like it... it's just different and visually intriguing.

    June 8, 2011 at 1:37 pm | Report abuse |
  6. Tulip

    No blood, no redness, the moving picture (with red, at 1.08 and 1.13), the credit to the company specialising in gifts featuring facebook profiles and now local paper the Telegraaf has this:
    http://www.dutchnews.nl/news/archives/2011/06/facebook_friends_tattoo_is_an.php

    June 8, 2011 at 1:38 pm | Report abuse |
  7. GeeWizz

    There is something wrong with the obsession of social networking when you feel compelled to tunnel vision your energy around adorning your body as a visual icon to a totally vacuous activity.

    June 8, 2011 at 1:38 pm | Report abuse |
  8. Ferley

    I like how she does not show her face. She is embrassed also. America is filling up with idiots. People stop having children!

    June 8, 2011 at 1:39 pm | Report abuse |
    • mm

      She is not in America! Read the article again. But we do have some like her in America.

      June 8, 2011 at 1:42 pm | Report abuse |
    • Pippers

      Uh, dude, did you read the article? She's Dutch. America definitely has its crazies, but she's not one of them.

      June 8, 2011 at 1:44 pm | Report abuse |
    • grace1234

      She's from the Netherlands

      June 8, 2011 at 1:46 pm | Report abuse |
    • John Doe

      she is from the Netherlands, not America. get it right if you are going to slam the USA.

      June 8, 2011 at 1:47 pm | Report abuse |
    • Alison

      This girl is from the Netherlands. Said so in the article. I guess you're one of the ones that needs to stop reproducing eh?

      June 8, 2011 at 1:49 pm | Report abuse |
    • Phantom

      She's not from America, in your words "idiot." She is from the Netherlands.

      June 8, 2011 at 1:50 pm | Report abuse |
    • DJP

      She is not an American she is from the Netherlands. You need to read the story before you make your statements.

      June 8, 2011 at 1:50 pm | Report abuse |
    • Ferley

      Why would I waste my time reading this article! I wasted enough time making a comment.

      June 8, 2011 at 2:53 pm | Report abuse |
  9. Bethany

    The world would be boring if we were all the same. That said ... What. A . Freak.

    June 8, 2011 at 1:39 pm | Report abuse |
  10. mm

    Who does she work for?

    June 8, 2011 at 1:41 pm | Report abuse |
  11. mf

    oh geez

    June 8, 2011 at 1:42 pm | Report abuse |
  12. Sencho

    It's her body to festoon with whatever she likes, but that's definitely one of the dumbest, ugliest tats I think I have ever seen.

    June 8, 2011 at 1:42 pm | Report abuse |
  13. DisTraktiOnS

    CNN posts the dumbest news some times. I wish it would strive harder to be what it aimed to be. A serious 24/7 news network.

    June 8, 2011 at 1:44 pm | Report abuse |
  14. dahjkl

    people like this should not be allowed to breed

    June 8, 2011 at 1:44 pm | Report abuse |
  15. Jennifer

    Ferley- Did you not read the part about her being from the Netherlands... (which is not America just so you know).

    June 8, 2011 at 1:44 pm | Report abuse |
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