Let’s be honest, you don’t look at a beauty advertisement in a magazine and really believe that the perfectly creamy skin or those cellulite-free thighs on the model is natural, do you? We all know there is a level of retouching that’s going on there. But does the promise of a perfect complexion like that model in the ad make you want to buy that product anyway? Maybe. While it’s become understood that photos are retouched before they hit the inside of a magazine, newspaper or airwaves, the United Kingdom is saying no more! A U.K. politician challenged two L'Oreal ads featuring Julia Roberts for Lancôme and Christy Turlington for Maybelline because of the use of digital manipulation.
Beyonce's lighter side - In 2008, L’Oreal released an advertisement for hair color that featured a lighter-looking Beyonce Knowles, sparking controversy and allegations of racism against L’Oreal for digitally lightening her black skin. L’Oreal denied any suggestion that they altered Beyonce’s skin tone or features.
Real beauty – In 2004, Dove launched its “Campaign for Real Beauty,” releasing numerous advertisements and commercials featuring images of real women and girls to inspire women around the world to be confident in their own skin. In 2006, Dove went further and released a commercial that exposed the false imagery of a beauty advertisement, showing a model being primped and prodded for hours to be made to look “perfect” only for the photo to be further tweaked by airbrushing. See the ad here.
Do you think it’s false advertising to alter a celebrity’s or model’s appearance in an ad? Or should all ads be taken with a grain of salt?