Call it "The Bath of the 70-foot Woman." Or "Two Tons of Mermaid."

The real name of the massive woman in a Hamburg, Germany, lake is actually "Die Badende" ("The Bather"), and she's an ad for British beauty brand Soap & Glory.

"We launched Soap & Glory in Germany last year, and we've been looking for a way to say, 'Thank you!' to everyone for embracing our products, and making us a real success there. At Soap & Glory, we consider it our calling to bring more beauty to the world, and have fun doing it – 'Die Badende' does exactly that," the brand's founder, Marcia Kilgore, said in a news release.

"Die Badende" is the work of art creator Oliver Voss. It's almost 13 feet high, 67 feet long and weighs two tons.

The sculpture is made from a steel cage covered with Styrofoam almost a foot thick, which is then covered by a layer of special filler sealed with a polyester resin.

It will spend 10 days in Hamburg's Inner Alster Lake.

Apparently, "Die Badende" is as modest as "she" is massive. Soap & Glory promises a crane will be standing by with a supersize towel when "Die Badende" is ready to come out of the water.