Overheard on CNN.com: Ad campaigns, racism and little girls
The controversial advert for Nivea for Men appeared in the September issue of Esquire
August 19th, 2011
05:05 PM ET

Overheard on CNN.com: Ad campaigns, racism and little girls

Comments of the Day:

"I'm a 51-year old white female, and yes, this is definitely racist. What on earth were they thinking? How did this ever make it through the vetting process?"–ShellyTea

"As a black man there is absolutely, positively, nothing wrong with this ad. It shows a mask of a black dude who happens to look like what a black person looks like when he doesn't clean up; then a black dude that looks like what a black person looks like when he cleans up. How the hell is that offensive? I'd say it's a good ad!! Also, you can be clean-cut with a shaped afro and lined beard, too. People whining about this are crazy to me."–DC in Big D

Nivea apologizes for controversial ad in Esquire

Two ad campaigns, two major underlying issues - racism and underage sexuality - had our readers arguing. In one, Nivea for Men ran, and later retracted, an ad showing a well-groomed African-American man holding what was apparently a mask of an unkempt African-American man and the slogan "Look Like You Give a Damn. Re-civilize Yourself."

The heat was so high on Twitter that Nivea almost immediately retracted the ad with an apology. Many commenters questioned whether the response would have been the same if a white man had been portrayed in the same way. In fact, there was one, which read "Sin City isn't an excuse to look like hell." Was it a racial portrayal of African-Americans? Readers who identified from both races spoke for both sides of the issue.

S1N said, "Seriously, racial? I see a mask of a black guy that looks like crap next to another black guy who is well-dressed, well groomed, and looking sharp. It's obvious which one cares about his appearance. That's the point of the ad. Hate to break it to those of you who are easily offended, but people can look like crap in any color. They can also look presentable. Sorry, but the guy in the ad is much more likely to get promoted or get laid than someone who looks like that fugly mask."

chef said, "Calling someone a 'black hole' isn't racist. Calling someone a 'tar baby' is. Referring to anyone black as 'uncivilized' could certainly, historically, be considered racially insensitive. However, would calling a young African-American street-level gang member 'uncivilized' be racist? Again this is a grey area, but I can't really think of too many black people who would be overly upset at this advertisement. I'm not black, but I do understand what it's like to be judged by racial stereotypes."

Candy S asked, "What if the photo was of a white male who was clean-cut throwing out a 'mask' of long, long hair, maybe even in a pony tail? No one would say anything to that. The ad is to clean up your look and that is it."

Anise Blue said, "The response to this ad is of course within historical context, where we all live. The United States has a history of slavery, formal and informal racism, and inequality that persists to this day. Yes, African-Americans are more sensitive to issues around race. Their grandparents and maybe parents lived under Jim Crow, you understand. All this did not happen hundreds and hundreds of years ago, removed from the current African-American experience. We have a ways to go before this is all left behind us, and the adult way to handle it is have a brain and use it."

Steven Harnack replied, "Anise, very well said! A person would have to live in a vacuum not to see that making an ad that mimics one of the core beliefs of racists would be inappropriate."

Adult-inspired lingerie marketed for young girls

In another ad campaign, this one by French company Jours Après Lunes, little girls pose like adults to market lingerie-like undergarments for their age group. Is the clothing problematic or is it the way the children are portrayed in the ad campaign? Are they really sexually provocative or are they playing dress up? Most CNN.com readers were shocked, but some said the clothes and the campaign were kids' stuff.

David1154 said, "Disgusting. They are little girls. Let them be little girls and enjoy childhood. What's as disturbing as the ads themselves is that parents would let their kids model for it. Money talks loudly, and some people just can't tell it to shut up."

ButJ said, "This is the end of common decency in our culture. You put such thoughts into little girls, and where is the innocence anymore? What kind of self-esteem will this cause the little ones? Kids spend all day watching Paris Hilton and Kim Kardashian, and all the Disney shows are now about sex."

But EloraZ said, "The reason that all opinions on this article are AGAINST is that CNN deletes the ones who say it's no big deal. I don't think the photos or the product are a big deal at all and it would never even cross my mind to see it in an inappropriate way. It's just a clothing magazine. My comment went missing after it was posted, though. I bet this one will too!"

carlbotha agreed, "What you see when you look at these photos is a reflection of your own mind. I just see beautiful kids, imprinting on their parents, in the process of becoming adults. I see the innocence and it is beautiful. There is NOTHING sexual about it."

KarlinT said, "If the girl (ahem) 'model' in the photos did not matter why not just use a mannequin? Oh right, because that would not be sexy enough to sell lingerie! How does someone sit down in a room full of people and say 'I want to take photos of 4-year olds in panties and put them on a website' and not end up in jail? And of course little girls are going to want to be sexy after seeing ads like this, only perpetuating them as targets for sexual predators. It's just plain wrong on so many levels."

sherylsplace said, "Kids should have a childhood. Little girls need to have a balanced understanding of their value, which is more than sexual. The other issue is safety. Little girls in grade school who give off sexual messages are definitely at greater risk for attracting predators."

lostinusa said, "The clothing itself is not bad. The outfits are cute, and little girls would love them. However, they need to show the children doing what kids do: running in the backyard, chasing each other with water balloons, playing in the dirt and kicking a ball around. They are adding adult undertones that are inappropriate at best and more than a little creepy. The butt shot in the ad is pure pedo. Who the hell let that in? Some sick puppies running that ad agency for sure."

SpartyMom71 said, "I would not buy from this company. I, too, am sick of designers trying to sexualize our daughters. Sadly they continue to make these designs based on people buying these items."

jdsmyrf3 said, "Really? Go to your local Kmart tomorrow and look in the little girls' section. There is NOTHING different between the two companies other than pricing."

Do you feel your views align with these commenters' thoughts? Post a comment below or sound off on video.

Compiled by the CNN.com moderation staff. Some comments edited for length or clarity.

soundoff (143 Responses)
  1. Jazzzzzzzz

    Omg... So out of it already, Mean Cleaning the house, working out and reading.. which among all those, reading is the only thing I'm into doing today. Bye for now....

    August 20, 2011 at 8:52 am | Report abuse | Reply
  2. Joey Isotta-Frashini

    Have a good day Jazzzzz.

    August 20, 2011 at 9:47 am | Report abuse | Reply
  3. Jazzzzzzzz

    Still (Dragging my feet across the floor) LOL Bye again all :(
    BTW... for those who don't get it, that's a continued comment from the Iran guys sentenced to 8 yrs thread.
    Toodles........

    August 20, 2011 at 9:52 am | Report abuse | Reply
  4. Joey Isotta-Fraschini

    NOT JIF at 9:47 AM.
    Probably a lot of NOT Jazzzz too.
    JIF had a great morning in the gym.

    August 20, 2011 at 11:44 am | Report abuse | Reply
  5. banasy©

    Of course that is not me @1:23 am.
    The only tea I like is of the Long Island Iced variety.
    And yardwork?
    Feh!

    August 20, 2011 at 11:59 am | Report abuse | Reply
  6. leeintulsa

    @banasy: i hope you mean the $10 alcoholic kind and not the $30 dry kind some dancers drink.. Lol

    August 20, 2011 at 1:24 pm | Report abuse | Reply
  7. Joey Isotta-Fraschini

    @ Leslie (assuming that she is real):
    It occurred to me (on the rowing machine) that, with your dating requirements, you would have turned down Yul Brynner, whom I consider one of the best-looking men I've ever seen.
    Do you have a hair fe-
    tish? You can ask a barber, and he'll save you a whole sack full of it when he sweeps up at night. I know, because we used to put hair out (and blood) to try to keep deer out of the yard. It didn't work.
    One night in LA I was having dinner with one of the most famous operatic tenors of the last century–he had lots of instantly recognizable hair–and (bald) Telly Savalas walked by our table. Suddenly, Savalas was the only visible man in the room, and I joked to the tenor, "he's a s-
    ex
    symbol."
    I think you ought to reconsider the hair requirement.
    BTW: I'm not Italian, so that let's me out anyway. I'm a WASP.
    I learned to speak Italian for my work.

    August 20, 2011 at 1:56 pm | Report abuse | Reply
    • Mmmmm

      ...really mind blowing thoughts while rowing...

      August 20, 2011 at 2:13 pm | Report abuse |
  8. Joey Isotta-Fraschini

    @ Mmmmm:
    There's always an inner monologue: you have to think about something while rowing.
    Rising endorphine–spelling programs says wrong–levels make me think all sorts of things.

    August 20, 2011 at 2:37 pm | Report abuse | Reply
  9. Joey Isotta-Fraschini

    OK: no "e" on endorphin. Spelling check says that's wrong too, for singular, but it's right.
    Try–endorphins, also correct. Program doesn't know that, either.
    Stupid Hal. Bad Hal.

    August 20, 2011 at 2:43 pm | Report abuse | Reply
    • Mmmmm

      ...apparently you are still rowing the boat.

      August 20, 2011 at 5:50 pm | Report abuse |
  10. About endorhines and heart disease

    During intercourse, endorhines are released to increase joy. But these endorhines get "burned up" during the course of physical activity. But when that physical activity is limited to just the one hand(during masteurbation) those same endorhines do not get burned, they remain active and attack your pumping heart...leading to heart disease, America's no. 1 killer. No wonder we named playing with one's self after a latin word that literally means 'self abuse'. Joey?

    August 21, 2011 at 1:23 pm | Report abuse | Reply
    • Mmmmm

      So whatcha really saying, if other person just lay there and do nothing, those endorphins last longer..

      August 21, 2011 at 4:35 pm | Report abuse |
  11. Fadman

    I don't think this was a racist ad at all. However, I think it's a poor taste ad regardless if the guy was black or white.

    August 22, 2011 at 1:09 pm | Report abuse | Reply
  12. Kerry

    Im a Black guy and I don't see anything wrong with the ad. I'd look just like that if I don't shave and get a haircut. I'm sure if the ad featured a white guy with a scruffy beard and goatee with long unkempt hair white guys wouldn't feel offended. Once again, I'm a black guy and I don't see the big deal.

    August 23, 2011 at 10:15 am | Report abuse | Reply
  13. Obamasux1

    Well I couldn't find 1 articlw on Maxine Waters rant regarding the Tea Party going to hell, so I posted it here when will that racist Kunt retire? Not soon enough, could you imagine the attention CNN would give this if it were reversed.? CNN Sux

    August 24, 2011 at 5:32 pm | Report abuse | Reply
  14. unbiased

    Why is America worried about such petty things. Which man looks more civilized? The one on the right. The ad would be racist if the color of his skin changed when he "cleaned up" but he didn't. It is the same man and anyone can see that the man on the right looks better than the man on the left.

    August 24, 2011 at 8:21 pm | Report abuse | Reply
    • Darwin

      ROTFLMFAO!!! Couldn't agree more. He shaved..... that's all. It's an add for Nivea for Christ sake. If it was a white guy black people would still find a way to complain about it. Just go back to your all black collages, watch your BET, and stop calling everyone else racist. If anyone is trying to segregate anyone its you.

      August 25, 2011 at 6:34 pm | Report abuse |
1 2 3 4 5 6 7 8 9

Post a comment


 

CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.