A famously viral and controversial video that turned an African warlord into a household name in February now has a sequel.
On Thursday morning, the San Diego-based organization Invisible Children released "Beyond Famous." Coming in at 19 minutes - about 10 minutes less than the group's first video - the sequel addresses media criticism of the first "Kony 2012" video, which caught fire on Twitter and was reportedly viewed on YouTube 100 million times. It also explains what politicians in Washington and in Africa have done in the past month since the original "Kony 2012" video.
The second video continues to advocate for the capture of Joseph Kony, the leader of the Lord's Resistance Army. Formed in the 1980s, the LRA is a sectarian military and religious group that operates in Uganda and South Sudan. As its leader, Kony recruited child soldiers and committed numerous atrocities include raping and maiming civilians, experts say. Kony is at large.
Ben Keesey, Invisible Children's executive director, told CNN the makers of the first video said they wanted to explain the plight of children affected by the LRA. The video hung its narrative on 30-something American filmmaker Jason Russell, his friendship with a young Ugandan boy who had escaped from the LRA, and Russell's young son, Gavin.
At one point in that video, Russell tells his son on camera that there are bad guys like Kony in the world. The child reacts as any child would - incredibly scared. Russell, who recently had a public meltdown, is not part of the sequel.
Critics blasted the video as overly simplistic.
"We made the first video intentionally for a young Western audience, and therefore it was a priority that the video keep their attention," Keesey told CNN on Thursday. "This (new) video goes deeper. I think people will respond."
The sequel opens with soundbites from critics of the first video. The voices of various pundits and media personalities say "simplified" a couple of times. Mid-sentence soundbites from journalists, several of them on CNN, round out the beginning of the video.
Keesey narrates, explaining the creation of the campaign, its progress and ongoing efforts to stop the LRA. Part two essentially rehashes what was in the first video, but Keesey notes that officials from the United States to Africa have spoken recently about their desire to stop Kony or have signed measures aimed at stopping him. He adds that the African Union recently announced plans to deploy 5,000 troops to hunt down Kony.
The United Nations, meanwhile, said in late March that attacks by Kony's army are increasing.