If New York Mayor Michael Bloomberg has his way, you won't be gulping down any 44-ounce Cokes at any of the Big Apple's eateries after March 2013.
Citing what he says is the contribution sugary beverages make to obesity in the U.S., Bloomberg says the buck, and the big Dr. Pepper, stops with him.
‚ÄúObesity is a nationwide problem, and all over the United States, public health officials are wringing their hands saying, ‚ÄėOh, this is terrible.‚Äô New York City is not about wringing your hands; it‚Äôs about doing something. I think that‚Äôs what the public wants the mayor to do,‚ÄĚ Bloomberg told The New York Times.
His proposal would ban any the sale of any sugary beverage over 16 ounces in any of the city's restaurants, delis, movie theaters or even street carts, according to reports from New York.
Sales of sweetened drinks larger than 16 ounces would still be permitted in supermarkets and convenience stores, according to the reports, including one from CNN affiliate NY1.
Bloomberg's ban would not apply to diet drinks, juices, milkshakes or alcohol, according to the NY1 report.
The New York City Beverage Association responded quickly Wednesday.
‚ÄúThere they go again. The New York City Health Department‚Äôs unhealthy obsession with attacking soft drinks is again pushing them over the top. The city is not going to address the obesity issue by attacking soda because soda is not driving the obesity rates. It‚Äôs time for serious health professionals to move on and seek solutions that are going to actually curb obesity,‚ÄĚ the group said in a statement, according to NY1.
According to the Times report, more than half of New York's adults are obese or overweight, and the city says more than 30% of its citizens drink at least one sweetened beverage daily.
James Estrada, a 41-year-old truck driver from Queens, New York told the New York Post that it doesn't make sense to just ban large sizes for everyone.
‚ÄúI‚Äôm 6-2, 230 pounds so . . . serving sizes don‚Äôt really apply to me,‚ÄĚ Estrada told the Post. ‚ÄúI just know that‚Äôs not enough for me. I usually get a large because it‚Äôs a good deal and I take long trips. I don‚Äôt want to stop every hour for another drink.‚ÄĚ
If Bloomberg's plan goes through, there's still a way to drown yourself in Pepsi. The Times says while fast-food restaurants could only give out cups holding 16 ounces or less, free refills are allowed. So just plan for more trips to the soda bar.