It’s already No. 1 on Amazon’s bestseller list.
Like little kids with the latest Harry Potter sequel, Washington and the rest of the world will be eagerly thumbing through “No Easy Day” when it hits bookshelves Tuesday. The memoir of a Navy SEAL who helped kill Osama bin Laden in May 2011 purports to tell the full story of how the globe’s most-wanted terrorist met his end.
Mentions of the book's author spiked on Twitter on Thursday morning, as did the term "Navy SEAL book." About 4,500 mentions were made by mid-morning. The book was mentioned more than 8,000 times on August 22, when news broke of its release.
Carl Carver tweeted, "This sort of thing is NOT healing relations in Middle East, predicted as the starting point of WWIII !"
"It seems like once a year since I graduated college I get super excited for a book release, this year No Easy Day by Mark Owen is that book," Drake Stahr tweeted.
The RangerUp fan page on Facebook, a popular spot for military folks, had a range of comments.
One commenter said: "If the POTUS (President of the United States) hadn't spilled what he did I would say that the book should not have been written. Since he did blab and is having a movie made about it, I think it needs to be told, but in a way that does not compromise SEAL Team 6...Looking forward to the book."
Publisher Dutton had originally planned to release 300,000 copies, but after fevered hype in media and on social networks this week, it increased that to 575,000 copies, according to the latest from Publisher's Weekly.
Despite these numbers, Spielberg won't be doing a movie. But audiences wanting to see bin Laden get it on the big screen will get their wish around Christmas, when "Hurt Locker" director Kathryn Bigelow releases her take on the raid in “Zero Dark Thirty.”
Still, the drama is there. Spoiler alert: Reviews by the few who managed to obtain the book, including CNN’s terror analyst Peter Bergen, are that details jibe mostly with what was initially reported.
Still, readers at Pentagon and the CIA at just now starting to comb through the book to make sure it doesn’t give away any sensitive sources or operational techniques. The publication of “No Easy Day” was apparently a surprise to top brass.
When Dutton announced that the book was coming out, it gave the SEAL's pen name as “Mark Owen.” CNN soon learned the SEAL’s real identity but agreed, at the Pentagon’s request for his safety, not to release the name. Shortly after, Fox identified the SEAL as Matt Bissonnette, a 36-year-old who had been raised in Alaska, learning how to hunt, shoot and fish at an early age. Wednesday night, CBS aired snippets of a "60 Minutes" interview with the author, set to air Sunday, that showed his face. Given those developments, CNN has decided to report Bissonnette’s name.
The pen name is popular on Twitter on Thursday, not "Bissonnette."
Earnings for the book, Dutton has said, will go to charities that help the families of fallen SEALs. That move may garner praise and help quell accusations that the book, released so close to the presidential election, is politically motivated even though the book is reportedly critical of Obama, the Atlantic reported Thursday.
The SEAL batted down those criticisms in the "60 Minutes" interview.
“This book is not political whatsoever,” he said. “It doesn't bad mouth either party, and we specifically chose September 11th to keep it out of the politics. You know, if these - crazies on either side of the aisle want to make it political, shame on them. This is a book about September 11th, and it needs to rest on September 11th. Not be brought into the political arena, because this - this has nothing to do with politics.”
At least one SEAL has been outspoken about the book. He said he would congratulate Bissonnette on killing bin Laden and then tell him to move with his family to protect his safety.
"He's made himself and his family a target of al-Qaeda extremists," Don Mann wrote in Time, alluding to his own book published last year. "Furthermore, he can expect some disapproval from the SEAL community."
Gen. James "Spider" Marks said that he SEAL could be putting himself in danger and that the book might have "repercussions." But ex-SEAL Chuck Pfarrer has voiced support for the publication of the book: "I’m sure that this author felt, as I did, that the truth wasn’t being told."