July 19th, 2012
09:09 AM ET

Is Greenpeace's prank on Shell oil a 'scam'?

By Thom Patterson, CNN

(CNN) - If there's an official ranking for snarkiness, Greenpeace and the Yes Lab have got to be near the top this summer. Their snarky social media mash-up takes Greenpeace's campaign against Shell Arctic drilling to a whole new level.

It's a fake Shell website that encourages supporters to create ads that mock Shell's offshore drilling effort and to sign an anti-drilling petition.

Greenpeace teamed up with Yes Lab in June to create the fake website.

No matter which side you favor regarding offshore Alaska oil drilling, watching this fight is just plain fascinating.  Just make sure you get out of the way when the fur starts flying.

The Greenpeace/Yes Lab social media campaign clearly points to a strategy to succeed in a cacophonous Internet where it's increasingly harder to be heard and credibility is often called into question.

Although Shell is none too happy, calling the campaign a "scam," Greenpeace says it has received no legal action from Shell nor threats of legal action.

Here's a sample of these mocking fake Shell ads:

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