Augusta, Georgia (CNN) - While most of golf‚Äôs greatest players plied their trade on the grounds of Augusta National this week, one worked the parking lot in front of the nearby Hooters restaurant.
John Daly, the winner of the 1991 PGA Championship and 1995 British Open, is spending Masters week selling shirts, hats and golf balls with his lion logo from tables set up outside his luxury motor home.
It‚Äôs a strategy to connect with fans on two levels.
‚ÄúWhat sells I put on the website, what doesn‚Äôt, I don‚Äôt,‚ÄĚ businessman Daly says of the display of wares.
But buy here and you get to connect with Daly himself, and for golf fans it‚Äôs hard to resist the opportunity to get up close with the man who delighted them on the course.