It‚Äôs a tale of two cities and one heck of a storm that has dumped more than a foot of snow on New York City and Newark, New Jersey. Both cities are struggling to respond to the needs of their residents.
New York Mayor Michael Bloomberg took the traditional path, holding news conferences assuring the residents that life and business goes on despite some minor inconveniences.
Meanwhile, Newark Mayor Cory Booker has added social media to his arsenal of snowplows.
Booker is using Twitter to communicate directly with residents to help get roads cleared and people who are stuck in the snow some assistance.
Here‚Äôs an example of a Twitter exchange between the mayor and a Newark resident.
After one motorist asked on Twitter for a street to be cleared,¬† Booker tweeted: "f ur stuck DM me ur #," before sending a crew to dig the motorist out.
Booker also promised to send a road crew to clear streets around a hospital, after someone tweeted that it had not been adequately cleared.
"Sending team immediately back there 2 ensure hospital is clear," Booker tweeted.
A resident even twitpic'd a photo of a city crew clearing a roadway, and thanked the mayor.
"You are so welcome!" tweeted Booker.
Two mayors, one problem. Cleaning up the snow one news conference and one tweet at a time.