The great experiment has begun.
"Boobquake," an event that became a viral hit online after a Purdue University student challenged an Iranian cleric’s assertion that scantily clad women cause earthquakes, is officially underway.
Jen McCreight, a self-described atheist, feminist and geek “trapped in Indiana,” who started the experiment, began her morning with a whole lot of press interviews Monday, but she also made sure she began the effort personally, posting her "boobquake" photo on her blog.
CNN reported about McCreight's proposed experiment after she took issue with the remark about women causing earthquakes and took to her blog.
Her response? Prove the cleric wrong with "Boobquake"– a day when as many women as possible show their cleavage, dress scantily, and hope no earthquakes occur.
The day almost got off to a bad start - when a 6.0 magnitude earthquake struck Taiwain. But McCreight said that one doesn't really count since it occured outside her "Boobquake" time zone. Still she admitted the tremor was significant, but not really that unusual.
“On avg, 134 magnitude 6-6.9 earthquakes occur annually,” she posted on Twitter.
Then, she took to her blog to clarify.
“If we get many of a similar magnitude in the next 24 hours, we might start worshipping the power of immodesty," she wrote.
Despite the single event, lots of women appear to be on board - and from all over the world. More than 195,000 people signed up to "attend" the Facebook "boobquake" event.
There was even a cartoon drawn about it. And planned events are growing all over the world. A "boobquake" flash-mob is planned at Hyde Park Memorial Pool in Sydney, Australia, and people are gathering in Dupont Circle in Washington, D.C., and in West Lafayette, Indiana (where McCreight is from and the "epicenter of the event.")
"Help fight supernatural thinking and the oppression of women, just by dressing immodestly on Monday, April 26th," the event page in D.C. says.
Even in places with no planned events, some women wanted to add their mark.
So they've begun uploading photos, changing their Facebook pictures, Twitter pictures and posting pictures to McCreight's blog and on the event's Facebook main page to show their support and their cleavage.
Not everyone is thrilled with the "Boobquake" idea - including Professor Golbarg Bashi an Iranian Studies professor at Rutgers University who has set up a "Brainquake" event to combat McCreight's idea with a non-sexual message that doesn't objectify women.
"Everyday women and young girls are forced to “show off cleavage” and more in order simply to be heard, to be seen, or to advance professionally," a note posted on the "Brainquake" event on Facebook said. "Let’s create a “Brainquake” and show off our resumes, CVs, honors, prizes, accomplishments (photo evidence) because the Hojatoleslam and the Islamic Republic of Iran are afraid of women’s abilities to push for change, to thrive despite gender apartheid."
Still McCreight is moving forward with her idea and says she'll continue to update her Twitter account and blog at the end of the day to share the success of the event, which perhaps ironically falls on the birthday of Charles Richter, the seismologist whose name is behind the Richter scale of determine the strength of earthquakes.