July 5th, 2010
01:14 PM ET

For sale: Jam infused with Princess Diana's hair

Bompas and Parr is selling milk jam, which the label touts as being infused with a speck of Princess Diana's hair.

Sam Bompas wants breakfast to be fun, a chance to start the day with food to fuel the body and stimulate the mind - and get some intriguing conversations started. What better way to do that than with a spread of Milk Jam infused with a speck of Princess Diana's hair. Yes, you read that right, Princess Di's hair.

If you're thinking that doesn't whet your appetite, he has a few alternatives: How about a jam of absinthe and pineapple with sand from the Great Pyramids or plum and oak jam with wood from the British warship The Victory, Lord Nelson's flagship at the Battle of Trafalgar.

Bompas isn't kidding about trying to sell you on jam with Lady Di's hair. But he is trying to get your attention - and is it ever working.

Word of the jam that may include the golden locks of the beloved has spread globally online - with instant reactions ranging from stomach-inducing nausea, outrage of a publicity stunt or just straight confusion. Long term, Bompas hopes the public will be appreciating his creations as works of art.

Which, ironically, is how all this got started.

Sand from the Great Pyramids and wood from a British warship are among the ingredients in the occult jams.

Bompas, who founded Bompas and Parr in London, England with his school friend, told CNN he has worked for a long time on merging architectures, arts and food to create a "magical" and palatable experience. So when he was asked to create something for a surrealist art show at London's Barbican Art Gallery - which includes
exhibits by Salvador Dali and Rene Margritte - he too wanted to jump outside the box. Enter the "occult jams" - known for jams infused with different objects in a search for eternal life.

"We thought the most mundane food - but also magical - is jam," Bompas told CNN. "We thought there could be a way to come up with a real jam product that makes people excited about it and examine really quite how marvelous it is."

Bompas decided he wanted to push it to the limit - to see how far he could go with infusing some of the strangest objects, but also ones we can all relate to - by putting them in his jam. So he got on eBay and purchased locks of Diana's hair and got together his other ingredients to start preparations.

"We wanted the jams to have these weird and wonderful ingredients," Bompas said. "By using things like sand from Egypt, hair from Princess Diana,
if you are going to choose an odd ingredient, choose one that everyone can relate to. It can open up those conversations, and it will. Everyone can
have those conversations about how they feel about it - it's the eternal debate of what is art. What has started out as art itself has become a product with a lot of major retailers."

Perhaps Bompas has Princess Diana to thank for that, because now the founder is preparing to make the jam available through retailers worldwide, instead of just the store at the Art Gallery (where it sells for about $7 a jar). Bompas said the jams have been through all the normal testing procedures to ensure safety and shelf-life testing.

In his world, Bompas hopes people would learn to be open-minded about what they are eating, or at least just start a conversation about it. It's something he says he regularly tries to do by recreating historical events - like flooding a building with four tons of cognac to recreate an event from the 1600s. For Bompas, the idea of boating through your alcohol was a fascinating experience. One he couldn't help but try to recreate.

"I try to think - why hasn't that happened in my lifetime and then try and work to make it happen," he said.

And that's the case with the jam.

"What we'd like is to literally have people think about the foods that they put in their mouths," he said. "A lot of the things we do are history-oriented and hopefully end up quite magical and special."

soundoff (112 Responses)
  1. BD70

    I don't want anything in my food but what is suppose to be there. Hate throwing up....

    July 5, 2010 at 5:05 pm | Report abuse |
    • Les

      Why all the negativity? Currently we eat honey which is literally 'bee vomit'. The USDA allows the equivalent of 1 rat turd per pound of flour and insect parts up to the equivalent of 1 grasshopper in soups and stews. Not to mention urea in hair products. I say if you don't want to buy the product don't buy it. Leave the rest of the gourmands in the world to enjoy all the wonderful delights to the palette the have a mind to. People starve because they won't eat certain things that are not only edible but nare actually quite tasty. Witchity (sp.?") grubs and grasshoppers come immediately to mind.

      July 6, 2010 at 2:39 pm | Report abuse |
    • BD70

      negativity? I think not. although I don't eat honey its not the same as jam with hair in it.

      July 6, 2010 at 4:12 pm | Report abuse |
  2. pazyfe

    this is some sick crap.........nasty demonic digustingness

    July 5, 2010 at 5:17 pm | Report abuse |
  3. Anastasia

    Demonic, cannabalistic, vile, pathetic...we are becoming a modern day Sodom and Gomorrah. God save us all.

    July 5, 2010 at 5:32 pm | Report abuse |
    • Demosthenes

      Vile and pathetic, yes.
      cannibalism? demonic?
      You people are reactionary stooges. Way to give this non-story more momentum than it should have.

      July 6, 2010 at 7:57 pm | Report abuse |
  4. trueartlover

    poor taste in the name of art.............................

    July 5, 2010 at 5:40 pm | Report abuse |
  5. Chad

    He bought the hair on ebay? Um...chances are, unless he did a dna test, that that probably isn't Princess Diana's hair.

    July 5, 2010 at 5:42 pm | Report abuse |
  6. Steve

    Well, this word is seriously overused, but it's appropriate here, and since no one has posted it yet.... EEEWWW.

    July 5, 2010 at 5:42 pm | Report abuse |
  7. adam

    What's next? Jam with a touch of Michael Jackson's crotch

    July 5, 2010 at 5:59 pm | Report abuse |
    • Jerkinp

      There something out their called a sperm facial. The probability of Michael Jackson nasty stuff being used in food is possible.

      July 5, 2010 at 6:30 pm | Report abuse |
  8. adam

    It would've been may be if it has Princess Diana's mug instead of this ugly label.

    July 5, 2010 at 6:05 pm | Report abuse |
  9. evoc

    Hmm, where can I get the absinthe?

    July 5, 2010 at 6:07 pm | Report abuse |
  10. mdyer

    What is this world coming to, when we can't put some body parts in our condiments?

    July 5, 2010 at 6:22 pm | Report abuse |
  11. eve

    How did he confirm the hair he bought on ebay was Princess Diana's?

    July 5, 2010 at 6:28 pm | Report abuse |
    • AMH Carter

      It doesn't have to be real or true for the Mind to be affected as if it's real...think of soldier's who jump at the sound of fireworks etc...

      July 6, 2010 at 1:48 am | Report abuse |
  12. Adonica from Puerto Rico

    After reading these outragious comments I haven't been able to control my laughter.My neighbors already have a bizare impresion about me and now when they find out why I've been histerical they will run to see if I'm real!!!!!! Peoples imagination
    Has been pop out by a NEW YAM breakfast can be one rolling for ever in laughter if we open up the comments link while tasting Cleopatras seduction

    July 5, 2010 at 7:20 pm | Report abuse |
  13. Wayne Messer

    Pet rock reinvented all you morons line up !!!!!! and be taken.

    July 5, 2010 at 7:56 pm | Report abuse |
  14. Waiter-there'sahairinmyfood !

    I'm gonna hurl.

    July 5, 2010 at 8:13 pm | Report abuse |
    • AMH Carter

      The 'jams' they used to try and 'normalize' this monstrosity give a new twist to sand in one's bathing suit...

      July 6, 2010 at 1:45 am | Report abuse |
  15. bob

    I got some jam for ya...

    July 5, 2010 at 8:21 pm | Report abuse |
    • TONG


      July 6, 2010 at 11:33 am | Report abuse |
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