October 1st, 2010
10:55 AM ET

Ochocinco cereal with sex line number pulled from shelves

Professional football player Chad Ochocinco's cereal is being pulled from store shelves after it was discovered that a telephone number on the boxes is a sex line.

The cereal, OchocincO's, had a typO.

The Cincinnati Bengals wide receiver tweeted an apology Thursday after news of the phone number, which should have been to a Oklahoma City, Oklahoma-based charity, made headlines.

"Awe man I'm bummed about the cereal number mixup on the cereal, trying to do good and got messed up, of all numbers why that one!!! Sorry."

"That one" happened to have the wrong three-digit prefix, which connected to a sex line. Feed the Children's correct number is 1-888-HELP-FTC.

But how did this happen?

Tony Sellars, spokesman for Feed the Children, reached by CNN via phone Friday, said it was just an honest mistake.

"We sent the wrong number to the company to put on the box. We obviously didn't own the other number, thank goodness.

"Certainly we don't want this to overshadow all the good things that Feed the Children and Ochocinco are doing," Sellars said.

He said the company is making sure the mistake doesn't happen again and that all the cereal from the misprinted boxes won't be thrown away, but rather donated to food pantries.

As for the sex line? As of Thursday, it was disconnected.

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Filed under: Football • Twitter
soundoff (38 Responses)
  1. apotheosis


    October 1, 2010 at 12:28 pm | Report abuse |
    • camel

      HA serves you right 85

      October 1, 2010 at 10:34 pm | Report abuse |
    • Chuckles!

      That's what I was going to say!! HAHAAHAHAHAHAahahahahhahahahaha

      October 1, 2010 at 10:39 pm | Report abuse |
  2. getdarope!!

    people make mistakes its a funny story though

    October 1, 2010 at 12:59 pm | Report abuse |
    • tothestarz

      Oh yes, it's FUNNY!!!! Ha ha ha ha!!!!

      October 1, 2010 at 8:35 pm | Report abuse |
    • getalife

      Hey shutup!! You are not funny!!! I think you are angry cause they disconnected the line. Get a life and laugh for once!!!

      October 1, 2010 at 9:51 pm | Report abuse |
  3. MrThou

    This will become a HOT collector's item.

    October 1, 2010 at 1:15 pm | Report abuse |
    • Chuckles!

      They are already going for 100 bucks a box on eBay.

      October 1, 2010 at 10:40 pm | Report abuse |
  4. Veganistic

    I bet the football fans donated more to the se x line than to the real charity.

    October 1, 2010 at 1:23 pm | Report abuse |
    • getalife

      Just leave it to a Vegan to make a stupid comment like this.

      October 1, 2010 at 9:55 pm | Report abuse |
  5. Jloveee

    lmao, now this is hilarious (: lol. funny name for a cereal though. lol.

    October 1, 2010 at 2:23 pm | Report abuse |
  6. deborah bass

    Man no big deal its been caught and righted doesn't anyone believe in honest mistakes anymore just feed the cereal to the needed and scrap the boxestell it on national news tv and let people know its being fixed

    October 1, 2010 at 2:31 pm | Report abuse |
  7. Seamus Callan

    Quick Yanks, maybe you should pass a law now making phone numbers illegal. Or perhaps, you can license your citizens to handle phone numbers, and mandatory classes on proper phone screening.....for a large fee of course. I mean think about the children!

    October 1, 2010 at 3:47 pm | Report abuse |
  8. hoss

    Chad is the man.

    October 1, 2010 at 4:30 pm | Report abuse |
  9. Brian

    Giggity giggity.

    October 1, 2010 at 7:03 pm | Report abuse |
  10. LMFAO

    Yet again I have to LMFAO...


    October 1, 2010 at 7:31 pm | Report abuse |
  11. CatfishMammy

    Call: 1-800-GM-TRUCK


    October 1, 2010 at 7:33 pm | Report abuse |
  12. phatslim

    "ooo baby, let me show you my O face!"

    October 1, 2010 at 7:44 pm | Report abuse |
  13. Mogwi

    I want that cereal! Y! U! M!!!

    October 1, 2010 at 7:57 pm | Report abuse |
  14. Jam

    This guy is full of himself something had to happen to knock him down a notch.

    October 1, 2010 at 8:30 pm | Report abuse |
    • davy

      While Ochocinco is a goofball, he has made far more numerous contributions to charity than most people; get off the dude's back. This was an error on the part of FTC as they sent the wrong phone number to the manufacturer.

      October 2, 2010 at 11:26 am | Report abuse |
  15. Dan

    The sad part is that I had never heard of this cereal before and now with all of this media attention, I really want to buy it.

    October 1, 2010 at 8:52 pm | Report abuse |
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