October 28th, 2010
12:09 PM ET

Swiss use steamroller to make statement on counterfeiting

Fake goods were crushed to make a statement against counterfeiting Thursday.

Thousands of watches, CDs and DVDs were crushed by a steamroller Thursday as part of a Swiss campaign against counterfeit goods.

The smashing of the counterfeit goods at an airport in Bern, Switzerland, highlighted Stop Piracy Day 2010 and launched the Swiss Anti-Counterfeiting and Piracy Platform’s “Piracy is Cruel” campaign.

The public-private Swiss group is trying to educate consumers on how purchasing goods they know to be counterfeit puts themselves and others in danger.

“Consumers who use or buy counterfeit goods also care too little about the consequences of their actions,” the group said in a press release.

Counterfeit goods cost jobs, threaten industries and, in the case of fake medicines, lives, the group said.

A study by the International Chamber of Commerce released in March estimated that in 2008 more than 185,000 jobs were lost in Europe to counterfeiting, file sharing and piracy in creative industries such as music, TV and filmmaking. That number could balloon to 1.2 million by 2015 without new enforcement, the study said.

In the U.S. on Wednesday, the file-sharing site LimeWire was shut down by order of a federal judge who agreed with plaintiffs in a suit that alleged the site promoted copyright infringement.

Earlier this month, Interpol and other international agencies reported seizing more than a million illicit and counterfeit pills worth $2.6 million while shutting down 290 websites involved in marketing counterfeit medicines. Seventy-six people were arrested or are under investigation as a result of that weeklong campaign in 45 countries.

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Filed under: Consumer safety • Crime • Jobs • Switzerland
soundoff (37 Responses)
  1. jojo

    There goes my new Rolex watch and Gucci bag......don't worry you can still get a Rolex @ New Yorks Times Square for only $45.00 .....only in New York.....Louis Vuitton bags too......come on down...got plenty

    October 28, 2010 at 12:19 pm | Report abuse |
    • Kurtz

      ...this is better than Disneyland!

      October 28, 2010 at 2:11 pm | Report abuse |
  2. MrThou

    Insert Jojo's Bizarre Adventure reference here.

    October 28, 2010 at 12:52 pm | Report abuse |
    • Kurtz

      When I was home after my first tour, it was worse.

      October 28, 2010 at 2:10 pm | Report abuse |
  3. Mr. Davidson

    Now they will sell many more of the real thing instead ,to all those people.

    October 28, 2010 at 1:00 pm | Report abuse |
    • Kurtz

      That's classified.

      October 28, 2010 at 2:12 pm | Report abuse |
  4. Richard

    Piracy is violent taking of goods on the high seas or copyright infringement.
    Forgery is creating something and then presenting it as someone else's work.
    The article is presenting a demonstration of curshing forgery for a day that is against stealing. That's like having a day to oppose marijuana by destroying counterfeit Viagra. Two different issues.

    October 28, 2010 at 1:30 pm | Report abuse |
    • Kurtz

      They were gonna make me a Major for this, and I wasn't even in their f-in' army anymore.

      October 28, 2010 at 2:13 pm | Report abuse |
    • Whorhay

      I'd like to qualify your statement that copyright infringement is pirating. Copyright infringement is only pirating if it is done for financial gain. Giving someone else a copy of a copyrighted work does not deprive anyone of anything other then possibly weakening the market for an actual sale, the degree to which this happens has yet to be proven to be a significant market force.

      October 28, 2010 at 4:58 pm | Report abuse |
    • Darth Vader

      Whorlay, copying someone's intellectual property deprives the person who created it the right to make a living. Stop using your own greed to justify what is essentially stealing.

      October 29, 2010 at 11:31 am | Report abuse |
  5. randy

    Mabe because of blue collar greed making item that are couterfiting expensive

    October 28, 2010 at 1:46 pm | Report abuse |
    • Kurtz

      Everyone gets everything he wants.

      October 28, 2010 at 2:13 pm | Report abuse |
    • Darth Vader

      If it is too expensive, do not buy it. Pretty simple, really. We're not talking about essential goods here.

      October 29, 2010 at 11:32 am | Report abuse |
  6. Bond James Bond

    that would be white collar greed randy, the workers are blue collar, managment/salary...white collar, because they never do anything to get it dirty

    October 28, 2010 at 3:01 pm | Report abuse |
    • Kurtz

      That's finish for all the white people in Indochina.

      October 28, 2010 at 3:05 pm | Report abuse |
  7. Joe

    This article and the statistics around it are bogus. No one who buys a fake Rolex and Gucci bag are buying real ones once the forgeries are gone. “185,000 jobs were lost in Europe to counterfeiting" **False** if anything jobs were created because the people making these were put to work.

    *** In no way do I condone the production of forgery's but I also despise idiotic articles ***

    October 28, 2010 at 3:46 pm | Report abuse |
  8. dan

    Korea has long been a source of 'knock offs' – but they aren't really.
    The same factory that makes 1000 pair of Nike footwear during the day-shift cranks out another 1000 pair after-hours off the books.
    So, which one's the real one?

    October 28, 2010 at 4:03 pm | Report abuse |
  9. TheMovieFan

    I would be sympathetic to the job loss but how many of the genuine articles are made domestically? How many of them were made domestically at one point?

    October 28, 2010 at 4:29 pm | Report abuse |
  10. Captain Jack

    Because paying $800 for a watch and $1500 for a purse that holds 3 pennies is worth the money. If you don't want people making counterfeits then sell your $100 item at $125 and not $1500. But I guess the companies can use this as ammo to drive their prices even higher.

    October 28, 2010 at 6:21 pm | Report abuse |
    • Darth Vader

      All the greedy little thieves like you justify by blaming the manufacturers. These are not essential goods. You don't NEED them. If other people are profiting from the brand you created, then they should be shut down. Let them do the hard work to create their own brand. You don't understand hard work, that is why you do not respect it.

      October 29, 2010 at 11:36 am | Report abuse |
  11. Ebun

    Lol, I bet one of the watches they steam-rolled was a real rolex

    October 28, 2010 at 7:23 pm | Report abuse |
  12. ytrewq

    This is all trash and junk news, they have tried these silly stories before, utter lies and trash, can you believe this crap ...
    Here's why, this is only stuff bought by the super rich, and it is made in China anyways, this where they get copies of and reproduce it, I know my wife is from China,I have been to China 9 times, I buy watches off the street all the time and watches that are fake cost $1000 's of dollar and I don't where a watch but these watches are 30 to 40 dollars and purse that cost $1000's also for women no one but uber rich buy,
    It was shown that people that see movies will pay for it, and those that have no intention would not pay to see it, there is no lose, only in the minds of the people thorugh out all these fake numbers of non-paying people that would not pay any ways, If I wish to buy a DVD which I own 1900 real ones, I will buy it, if I have no intention of seeing it I will get a copy from a friend who makes them and watch it and return it to him, And I lend him my real one's.
    Music is free on the internet radio and on the radio, why would I pay for music, as for MP3 players, buying itunes is ok, or if I really wish to listen to music, I listen to youtube like so many other for video and music. best reagrds you lying BS RIAA and MPAA, suck eggs losers.

    October 28, 2010 at 10:44 pm | Report abuse |
    • Hank Shrier

      Most of what you say is true.However radio stations pay royalties to artists every time a song is play. The same is true from programs shown on television. The problem is that we as a society place a higher value on vanity than on quality.
      No One needs a Rolex to know what time it is.

      October 29, 2010 at 2:50 am | Report abuse |
    • Darth Vader

      Your butchery of the English language precludes me from attempting any intellectual discourse.

      October 29, 2010 at 11:38 am | Report abuse |
    • Brian

      CHINA...no word for copyright in China...or pet for that matter. When you buy non liscensed goods you are a thief pure and simple. Justify it how you like but you are still a thief.

      October 29, 2010 at 12:47 pm | Report abuse |
  13. Normal Jerk

    OK, so we dodge the Swiss markups and they let crooks deposit money anonymously and the US gets shafted. I feel their pain.

    October 28, 2010 at 11:40 pm | Report abuse |
  14. Annette

    I also believe it's a crock to say that the forgeries are hurting legitimate sales. Very few of the people who buy fakes would turn around and spend for the vastly overpriced version if the fakes weren't available. If your goods are so horribly overpriced that their main appeal is simply that, then you deserve to have them faked.

    October 29, 2010 at 9:35 am | Report abuse |
  15. Gregg


    October 29, 2010 at 11:10 am | Report abuse |
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