Federal transport authorities are ratcheting up security measures just ahead of the holiday travel season with an awareness campaign intended to make passengers more proactive in their own safety.

The "if you see something, say something" campaign is the government's latest effort to bolster transport security, showcasing advertisements in airports, movie theaters, gas stations and local radio stations, according to a Department of Homeland Security statement on Monday.

"It is important to remember that every individual has a role to play in keeping our country safe and secure," DHS chief Janet Napolitano said in the statement.

FULL STORY