It's been a long and winding road, this relationship between Apple and the Beatles.
But Tuesday, at long last, the Fab Four made it to iTunes.
"We're really excited to bring the Beatles' music to iTunes," said Beatle Paul McCartney said in an Apple news release. "It's fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around."
The iTunes store's main page featured a host of Beatles albums for sale, beneath an early photo of the supergroup.
The update came in advance of what Apple had promised would be a 10 a.m. ET announcement that would make Tuesday, "A day to remember."