Mike Aubrey from HGTV's "Real Estate Intervention" talked Thursday to CNN's "American Morning" about what you can do if you're trying to sell a home in a down housing market.
"In this marketplace, it is vital that you have two things in order to be successful: You have to be priced right, and you have to look good," Aubrey said.
"Make no mistake, the boom days of 2005 are gone. This is a question of economics," Aubrey said. "There are far more homes on the market than there are qualified buyers that are looking for those homes, and if you haven't priced it right, you haven't made it look good, no one's going to buy it at all."
So, what sells houses these days? Aubrey said beautification goes a long way.
"I had to give you the 'lipstick on a pig' theory, but walls and floors sell houses. If you don't have money and you're in a position where you don't have a ton of cash to spend and invest in your property to get it to sell, paint it, put new carpet in it," he said. "Things like that have an amazing impact on what buyers think when they come into the property."
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