As Peyton Manning and the Indianapolis Colts prepare to take on the New York Jets Saturday in the NFL playoffs, the MVP quarterback has already scored a victory of sorts.
Manning is No. 1 in marketability, according to Nielsen, which evaluated the "N-scores" of top playoff signal callers in conjunction with E-Poll Market Research, a consumer research firm.
"N-Score gauges the effects of positive and negative news about athletes and sports personalities," the report said.
Manning, who guided his team to a Super Bowl victory in 2007 and came within an errant pass short last year, rates the highest in a number of measurable categories related to brand impact, Nielsen said. He has a N-Score of 262.
As a four-time league MVP, Manning has a varied endorsement portfolio and has been featured in numerous, often humorous, television ad spots for top brands.
New Orleans Saints quarterback Drew Brees, who also plays Saturday, came in second place with an N-Score of 166. New England Patriots quarterback Tom Brady came in third with a tally of 131.
“The N-Score is derived from a model that factors in audience awareness of an athlete, the overall appeal of the athlete and 46 specific personal attributes such as leadership and trustworthiness,” Nielsen’s report said.
Philadelphia Eagles quarterback Mike Vick had a score of just 16, attributable to “lingering public displeasure with his conviction on dog fighting charges,” the report said.