Peyton Manning is No. 1 – in marketability, Nielsen says
Indianapolis Colts quarterback Peyton Manning lead's the league in potential endorsement impact, Nielsen reports.
January 8th, 2011
01:37 PM ET

Peyton Manning is No. 1 – in marketability, Nielsen says

As Peyton Manning and the Indianapolis Colts prepare to take on the New York Jets Saturday in the NFL playoffs, the MVP quarterback has already scored a victory of sorts.

Manning is No. 1 in marketability, according to Nielsen, which evaluated the "N-scores" of top playoff signal callers in conjunction with E-Poll Market Research, a consumer research firm.

"N-Score gauges the effects of positive and negative news about athletes and sports personalities," the report said.

Manning, who guided his team to a Super Bowl victory in 2007 and came within an errant pass short last year, rates the highest in a number of measurable categories related to brand impact, Nielsen said. He has a N-Score of 262.

As a four-time league MVP, Manning has a varied endorsement portfolio and has been featured in numerous, often humorous, television ad spots for top brands.

New Orleans Saints quarterback Drew Brees, who also plays Saturday, came in second place with an N-Score of 166. New England Patriots quarterback Tom Brady came in third with a tally of 131.

“The N-Score is derived from a model that factors in audience awareness of an athlete, the overall appeal of the athlete and 46 specific personal attributes such as leadership and trustworthiness,” Nielsen’s report said.

Philadelphia Eagles quarterback Mike Vick had a score of just 16, attributable to “lingering public displeasure with his conviction on dog fighting charges,” the report said.

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Filed under: Michael Vick • Peyton Manning • Pro football • Sports
soundoff (41 Responses)
  1. Rodolfo

    Congratulation Peyton Manning and to all who try to hard

    January 9, 2011 at 1:30 am | Report abuse |
  2. Ed Reed

    Charles won't be able to run against the ravens, and matt cassel won't be ale to throw with Ed Reed healthy.

    January 9, 2011 at 1:30 am | Report abuse |
  3. Ed Reed

    Bears would make a good super bowl contender, they're having a good year. Not that the Seahawks have pulled off the Emerald city miracle, I think it would be cool if they went too, no one would expect it. Bears couuld play the Seahawks next week if greenbay wins. I think that's where they would go. And if the patriots get knocked out early, my favorite is the Ravens. Brady is having a freak year, its pretty remarkable. but iI also think the ravens have the best chance of beating the pats in the AFC. Intersting year, so many good games.

    January 9, 2011 at 1:34 am | Report abuse |
  4. banasy

    This has been one of the best seasons I have seen in a long, long time. No matter who ends up in the SB, (and of course y'all know who I want) it's going to be exiting! Can't wait, really...

    January 9, 2011 at 1:40 am | Report abuse |
  5. Wild Hurricane

    As far as Vick goes, he should not even have any public nor media attention. He shouldn't even be playing football because of the meaia attention.

    January 9, 2011 at 2:00 am | Report abuse |
  6. odds guy

    like it or not,competetion is part of who we are ...we all want to be the best on the field or on this blog.but do not be a whiner. Its ok to root for the underdog or the favorite,but at least sou nd like you know what your talking about !! buy the way I'm with the gal from vegas. go jets

    January 9, 2011 at 2:38 am | Report abuse |
  7. had enough

    who cares about this "news" lol earth shaking "news" lol

    January 9, 2011 at 5:54 am | Report abuse |
  8. Christopher Dycha

    I enjoy rooting for Manning. Seems like he does it all with a cast of one. Not a big fan of the other glam QB or Vick. I appreciate Vick's talent but can't find it in me to endorse him. Christopher Dycha

    January 9, 2011 at 12:16 pm | Report abuse |
  9. Do You Want Two CDs?

    nielson rating can suck deez

    January 11, 2011 at 10:21 am | Report abuse |
  10. Terry

    I have and always will like Payton. He is a great for the NFL image. However, this year my vote will go for Adrian Peterson. If the Broncos was a terriable team I will go for Payton but Tebow took them to the playoffs 2nd round . It is unbelievable what AP is doing for the Vikings. Very seldom can a position other than QB effect a team the way AP is doing at the RB position. This Year my vote is for a non-QB position.

    December 11, 2012 at 12:28 am | Report abuse |
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