Outdoor tickets could lead to Super Bowl attendance record
A $200 ticket can technically get people to the Super Bowl, but only way they'll see the inside of this stadium is through a TV screen.
January 19th, 2011
11:22 PM ET

Outdoor tickets could lead to Super Bowl attendance record

Cowboys Stadium might have a shot at setting an attendance record for a Super Bowl next month, thanks in part to the NFL's decision to count thousands of outside-the-stadium tickets.

The Dallas Cowboys have said they will sell $200 tickets - offered first to Cowboys club-seat season-ticket holders - to a plaza outside the stadium for the February 6 game. People with those tickets will watch the game on video screens but won't be able to enter the stadium.

"Several thousand" tickets to the plaza will be available, and those tickets will count toward the game’s attendance, Brian McCarthy, the NFL's vice president of corporate communications, told CNN Wednesday.

That might allow the Texas stadium to break the Super Bowl attendance record, set in 1980 at California's Rose Bowl with an attendance of nearly 104,000.

The stadium, which opened in 2009 and normally has a football capacity of 80,000, has an expanded capacity of about 100,000 and already holds the single-game NFL attendance record, set in 2009 with a crowd of 105,121, according to CNN affiliate WFAA. But that record included not only expanded seating, but also people packed in standing-room-only areas.

The NFL, which is in control of the seating arrangements for the Super Bowl, is putting temporary bleachers in some of those standing-room areas, so the stadium presumably won’t be quite as packed. In October, Frank Supovitz, the NFL’s vice president of special events, told The Dallas Morning News that he didn’t expect the stadium to hold more than 100,000 for the Super Bowl.

"It won’t break the record," Supovitz said in October, according to the newspaper.

On Wednesday, McCarthy said he wouldn't know how many people the stadium will hold until the league has finished building auxiliary seating for the media, finalized camera positions and completed security details.

But if several thousand outside tickets are being counted toward the total, the record would appear to be within reach.

Tickets for inside the stadium - generally available only through a random drawing conducted by the league months before the game - are reselling at thousands of dollars each. The cheapest ticket on the NFL's official ticket exchange website Wednesday night was $3,410. On StubHub, the cheapest was $2,840.

The Super Bowl will pit the winner of the NFC title game (either the Chicago Bears or the Green Bay Packers) against the winner of the AFC's championship game (either the New York Jets or the Pittsburgh Steelers). The conference championship games take place Sunday.

- CNN's Divina Mims contributed to this report.

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Filed under: Football • Pro football • Sports • Texas
soundoff (39 Responses)
  1. JerryWho

    Is this all that Jerry has??? team sucks, season sucks... couldn't buy a play off appearance.. so we'll set the record for America's real team... for super bowl attendance.. someone should let Jerry know. If your not inside the stadium.. then your not at the game...
    An I suppose he'll somehow get down on the field to present the trophy too..
    The man is a classless dolt, and self promoting fool, that has accomplished what?? he's proved that he should let people who know football, make the football decisions.. because the complete collapse of the football organization is terrible.. Other teams should take note.. this is what happens when you let a moron run the team

    February 3, 2011 at 2:30 pm | Report abuse |
  2. daniel j lopez

    I agree with Jerry, if we cant have a Superbowl championship lets get something else. To make sure we really break the record, Jerry should also include people watching the game from the states surrounding Texas...New Mexico, Oklahoma, Louisiana, Arkansas and while at it include Mexico to the south...
    So all of you folks watching the game on a large TV, please call in so you can also be counted...come on everybody, show your support, we really need this record.

    February 6, 2011 at 4:10 am | Report abuse |
  3. kburgoyne

    If they're going to count the people who were dumb enough to pay for tickets to watch the game on TV outside the stadium, then they might as well count the people who bought drinks at any local pub to watch the game on the pub's TV.

    Ya, didn't think of THAT, did you NFL? I'm available to take over as head of marketing anytime you want. 🙂

    Did any of the theatre chains get to show the game live in their theatres using their new digital projectors? The theatres have been trying to promote opera and other concerts using that approach.

    Presumably it would conflict with the TV rights. However watch for the NFL to adjust the TV rights for future games to allow them to test that option. That way the NFL can collect on a per-ticket basis for anyone watching the game at their local theatre.

    Nothing would necessarily stop them from selling commercial time to show on the big screens as well. After all, the game will be paused for the TV broadcaster to be inserting commercials anyway.

    February 6, 2011 at 10:07 pm | Report abuse |
  4. kburgoyne

    Oh shoot, overlooked something in my previous comment. Ya so you've got a 3D TV? So what. You want to watch the Super Bowl in 3D on the big IMAX screen instead?

    February 6, 2011 at 10:09 pm | Report abuse |
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