Monday quarterbacking: Super Bowl's hits and fumbles
Groupon's ad generated much controversy.
February 7th, 2011
11:06 AM ET

Monday quarterbacking: Super Bowl's hits and fumbles

The Packers might have been the official winners of Super Bowl XLV, but if we're counting Web buzz, there were plenty of other victors Sunday night.

(And some losers, but we'll get to them later.)

"Chrysler 200" scored as the top search in Google on Monday morning due largely to a gritty commercial featuring Eminem and his hit "Lose Yourself."

Against the hard-driving beat of the song, a glistening new Chrysler 200 is seen. The vehicle is meant to replace the Chrysler Sebring midsize car, which was lambasted by critics.

"What does a town that's been to hell and back know about the finer things in life?" a gritty voice asks about Detroit. "Well I'll tell ya, more than most. You see, it's the hottest fires that make the hardest steel. Add hard work and conviction and the know-how that runs generations deep in every last one of us.

"That's who we are," the voice says. "That's our story." Cue Em, who himself has been in rehab. In the video, he walks into a theater where gospel singers are giving it a ton of heart. Message: The Motor City's woes are behind it.

Another clever ad, for the Volkswagen Passat, has us fawning over "The Darth Vader Kid," 6-year-old Max Page, who was busy Monday doing the rounds on morning shows. Max has a congenital heart defect, and has a pacemaker, but his physicians say he's able to live a relatively normal life. He said he was "thrilled" to show off his "special move" in the ad.

Speaking of special moves, fans appear to be torn over whether the Black Eyed Peas halftime show was banging or blah. The Peas, joined by Slash and Usher, sang their usual family-friendly hits, but tossed it up a bit and changed the lyrics to "Where Is the Love?" He rapped: "In America we need to get things straight/Obama let's get these kids educated/Create jobs so the country stays stimulated/This is dedicated to all the innovators."

There is far less debate over whether Groupon offended with its ad about getting discounts on products and services. During the ad, actor Timothy Hutton appears to be served a meal at Himalayan Restaurant in Chicago. "The people of Tibet are in trouble. Their very culture is in jeopardy," he says, adding, "But they still whip up an amazing fish curry!"

More viewers were probably munching on simpler dishes during the game ... like ... popcorn? Cameron Diaz was caught on camera feeding Yankees star Alex Rodriguez popcorn while they cozied up in a luxury box at Cowboys Stadium. Some people were disturbed, some enough to boo.

Speaking of booing, you all know by now that Christina Aguilera messed up the national anthem. The pop diva has apologized, and here's proof she does know the words. Perhaps forgiveness will come easier after watching these wretched renditions from the past.

Say what you will about Christina, at least she probably had a good seat. That's more than about 400 Super Bowl fans got. They were told they could not take the seats they'd paid for because their section of Cowboys Stadium was still under construction. No doubt those fans upon hearing that news had to dig deep, a theme that resonated during the games faithier moments. Even before kick off there was controversy over rejected ads from, a political novelty t-shirt company that had dueling bobble heads of Jesus and Obama, and the Fixed Point Foundation, a group that promotes Christianity in the public square. As Usher would sing "Oh my God..." or "Oh my gosh..."

Grading every ad: Best and worst of Super Bowl commercials 2011

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Filed under: Football • Pro football • Sports • Super Bowl
soundoff (776 Responses)
  1. Kevin

    All I have to say is somebody please do something about this Fergie girl. How do you young ones listen to this crap? Her singing Sweet Child of Mine was one of the worst vocal performances I have ever seen. Painful even. How can someone who cannot sing AT ALL, be a famous singer?

    February 7, 2011 at 1:13 pm | Report abuse |
  2. fierybuddha

    re: christina screwing up – YOU go stand in front of – how many people? – to sing a song you know backwards and forwards and see how well YOU do to the pressure. i'm just sayin'...easier to critique than to perform.

    February 7, 2011 at 1:13 pm | Report abuse |
    • Funnyguy0714

      Dude, she sings infront of millions of people a year for a living! And she can screw up any song she wants to...just not that one!

      February 7, 2011 at 1:18 pm | Report abuse |
    • Sean

      If she sang that song backward, she probably would have nailed it.

      February 7, 2011 at 1:57 pm | Report abuse |
  3. Keksi

    Next Superbowl they should make same ad but in Egyptian restaurant.

    February 7, 2011 at 1:14 pm | Report abuse |
    • David (Georgia)

      Now that's clever without being offensive.

      February 7, 2011 at 1:59 pm | Report abuse |
  4. Don_J

    I like Christina, I really do, but all she had to do was sing the song the way that it was meant to be sang… but she, as with others who have botched it, were too busy trying to “ad-lib” and do it different… What really surprised me was that she was actually singing it “live”… usually its recorded earlier and lip-synced.

    February 7, 2011 at 1:14 pm | Report abuse |
  5. scott the american patriot

    Um if you think the groupon ad was about freeing tibet then your dumb because there was another one about saving the whales with cuba gooding jr.

    February 7, 2011 at 1:14 pm | Report abuse |
    • Church of Suicidal

      Please learn to use punctuation.

      February 7, 2011 at 2:04 pm | Report abuse |
  6. Larry

    The "rendition"of the National Anthem was disgraceful. Not only can she not read the words, she can't read music eiither. I pity the embarassment of the Marine Color Guard that had to stand at present arms and listen to this.

    February 7, 2011 at 1:16 pm | Report abuse |
    • Don_J

      Sorry to disappoint, but that was NOT a Marine Corps color guard... it was a joint service color guard... as it should be.

      February 7, 2011 at 1:23 pm | Report abuse |
  7. Ruthie

    I feel if you don't know the words to the Star Spangled Banner DON'T SING IT !!!! its ridiculous...Next time lets get on of our Military people to go out there and sing it. Stop with the brainless celebrities. ughhhhhhhhhh

    February 7, 2011 at 1:16 pm | Report abuse |
    • Ryan

      Like I told Dud, performers get paid to perform... its' thier job. Service members get paid to serve their country in a military capacity, if they were good enough to sing infront of millions...and millions of people, then there is a good chance they would not be service memebers (not everyone is Pat Tillman, RIP brother). The girl made a mistake, it has happened to every one of us, I am sure she feels ten times worse about it than any one of you on this board, she has performed the national anthem many times flawlessy, she makes one mistake and you guys are grouping her with Al-Queda, lighten up...

      February 7, 2011 at 2:03 pm | Report abuse |
    • Church of Suicidal

      @ Ryan. Please learn to use punctuation.

      February 7, 2011 at 2:06 pm | Report abuse |
    • Ryan

      Really? You read a message board and that is what you come up with? Give me a break. I really hope you have a PhD in english because that is the only way your criticism of someone who is likely academically superior to you is even remotely justified.

      February 7, 2011 at 2:15 pm | Report abuse |
    • Church of Suicidal

      Translation: "I know better. I was being lazy. I'll do better in future."

      Thanks. That is all I was asking.

      February 7, 2011 at 3:40 pm | Report abuse |
  8. Karl

    Christina Aguilera messed up the National Anthem, but a bigger tragedy is the fact that many of the players, coaches, and staff did not salute our flag while the anthem was being sung. What kind of an example are they setting? How do you think that makes the many service men and women of our country feel when these American citizens, on one of the largest international stages of the year, fail to dignify our flag by placing their right hand over their hearts? Disgraceful.

    February 7, 2011 at 1:17 pm | Report abuse |
    • Funnyguy0714


      LIKE CRAP, that is how it makes most of us in the military feel!

      February 7, 2011 at 1:19 pm | Report abuse |
    • I like sporks

      There is no code of conduct for citizens in regards to behavior during the anthem. There is the generally accepted behavior of removal of hats and the hand over the heart, but there is nothing officially written for citizens. (Only military personnel)

      February 7, 2011 at 1:34 pm | Report abuse |
    • Karl

      According to

      When the national anthem is played or sung, citizens should stand at attention and salute at the first note and hold the salute through the last note. The salute is directed to the flag, if displayed, otherwise to the music.

      To salute, all persons come to attention. Those in uniform give the appropriate formal salute. Citizens not in uniform salute by placing their right hand over the heart and men with head cover should remove it and hold it to left shoulder, hand over the heart.

      February 7, 2011 at 1:48 pm | Report abuse |
    • KC

      Civilians are not required to place their hands over their hearts or salute during the singing of the national anthem. Service members in uniform are required to salute and service members out of uniform are supposed to place their hand over their heart. The only thing civilians are "required" (or encouraged) to do is stand.

      February 7, 2011 at 1:54 pm | Report abuse |
    • David (Georgia)

      Hmmm....then how do you explain the soldiers that they showed during the anthem in a cut-away who were just standing there? I guess you blinked and missed but I certainly saw it. So don't get hung up on ritualistic behavior. It takes more than a gesture to prove your patriotism.

      February 7, 2011 at 2:02 pm | Report abuse |
    • Ryan

      Karl all we are encrouaged to do is stand. You do not know what is going on in each individuals mind. William Gay was brought to tears... but he did not have his hand over is heart, does that make him disrespectful? Being REQUIRED to put your hand over your heart to pay homage to your nation is no different than being required to march with your hand out in front of you... what makes democracy great is that we have the right to honor (or not) our nation in any way we want to... you statement makes you look like a facist, not a patriot.

      February 7, 2011 at 2:29 pm | Report abuse |
  9. Mike Hess

    Anybody with even half a sense of humor understands that the suffering in Tibet was neither the focus of the joke, nor the cause of our laughter (and yes, I found it to be the most amusing commercial of the evening). Our own absurdity is the target here, and what an easy target it is to hit. And protestations by the offensensitve, only serve to make the joke funnier and more clear. Life IS tragic. It is tragic everywhere. It always will be. Laughter is our only saving grace. I pity those who don't get that.

    February 7, 2011 at 1:19 pm | Report abuse |
  10. AndyTheGameInventor

    Singing the national anthem correctly is easy. Doing it with a billion people watching is much harder. She wasn't trying to be disrespectful, (unlike Roseanne Barr of a few years back) she just made a mistake.

    The Groupon Tibet ad was definitely offensive, making fun of real peoples' real problems. It's message was that it doesn't matter what happens to Tibetians as long as I can get a few bucks off my restaurant meal.

    February 7, 2011 at 1:22 pm | Report abuse |
  11. mac a chand

    too bad they do not understand who actually watches football...most fans do not even know who the Black Eyed Peas are!...should be music from CW or old school AMERICAN rockers! not like The Who or Rolling Stones as in the past. Get George Thoroughgood or Bruce Springsteen...something AMERICAN! sheesh!

    February 7, 2011 at 1:22 pm | Report abuse |
    • wkh

      The Black Eyed Peas are an American group. Every member is.
      I think you think only you and your friends watch the Superbowl. Its main audience is males age 35 and under. The overwhelming majority of whom know exactly who the Black Eyed Peas are. You know, multi platinum grammy award winning artists, one of whom was a big backer of Obama during his presidential campaign.

      February 7, 2011 at 2:07 pm | Report abuse |
    • mac a chand

      well wkh....they still suck eggs! always have and always good music has come out of this decade. Sorry if might like listening to them. If this is the kind of synthetic noise that passes for grammy awards–then I am very glad i do not listen to them.

      February 7, 2011 at 2:11 pm | Report abuse |
    • SophyB

      Hey – there are some kids on your lawn....better get out there and wave your cane!!

      February 7, 2011 at 2:26 pm | Report abuse |
  12. Jack

    Since America has no shortage of air-headed bimbos, Christina Aguilera has little to worry about; I doubt any of her fan base noticed, cared, or even watched the game.

    February 7, 2011 at 1:23 pm | Report abuse |
  13. mac a chand

    oh yeah-DO NOT sign up for group-on!!! you will be spammed relentlessly!!! I finally had my spam under control-joined them and was spammed within the hour!

    February 7, 2011 at 1:24 pm | Report abuse |
    • SophyB

      I love GROUPON (notice the spelling) and have never been spammed from signing up with them. Good grief.

      February 7, 2011 at 2:27 pm | Report abuse |
  14. bethradd

    The Darth Vader kid ad won hands down at the party I was at....such a creative and cute commercial.

    February 7, 2011 at 1:24 pm | Report abuse |
  15. Bayou girl

    Christima can sing! She's an absolute doll! Who can sing the national anthem wiothout messing up the words? It's the hardest song to sing. Loved ya Christina!!!!! Did they want Roseanne Barr?????????????

    February 7, 2011 at 1:24 pm | Report abuse |
    • Funnyguy0714

      I can and I have watched/listened to thousands of others do it! It wasn't just the lines she screwed was her WAY over-the-top embellishment that was just as much, if not more offensive then her forgeting and changing the words!
      Rosanne should have immediately been deported for her out-right disrespectful rendition!

      February 7, 2011 at 1:29 pm | Report abuse |
    • I like sporks

      Christina not only messed up the lyrics but she absolutely BUTCHERED the anthem!

      February 7, 2011 at 1:30 pm | Report abuse |
    • I like sporks

      Funnyguy: her "over-the-top embellishment" was FAR MORE offensive than forgetting a line or two!

      February 7, 2011 at 1:31 pm | Report abuse |
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