Monday quarterbacking: Super Bowl's hits and fumbles
Groupon's ad generated much controversy.
February 7th, 2011
11:06 AM ET

Monday quarterbacking: Super Bowl's hits and fumbles

The Packers might have been the official winners of Super Bowl XLV, but if we're counting Web buzz, there were plenty of other victors Sunday night.

(And some losers, but we'll get to them later.)

"Chrysler 200" scored as the top search in Google on Monday morning due largely to a gritty commercial featuring Eminem and his hit "Lose Yourself."

Against the hard-driving beat of the song, a glistening new Chrysler 200 is seen. The vehicle is meant to replace the Chrysler Sebring midsize car, which was lambasted by critics.

"What does a town that's been to hell and back know about the finer things in life?" a gritty voice asks about Detroit. "Well I'll tell ya, more than most. You see, it's the hottest fires that make the hardest steel. Add hard work and conviction and the know-how that runs generations deep in every last one of us.

"That's who we are," the voice says. "That's our story." Cue Em, who himself has been in rehab. In the video, he walks into a theater where gospel singers are giving it a ton of heart. Message: The Motor City's woes are behind it.

Another clever ad, for the Volkswagen Passat, has us fawning over "The Darth Vader Kid," 6-year-old Max Page, who was busy Monday doing the rounds on morning shows. Max has a congenital heart defect, and has a pacemaker, but his physicians say he's able to live a relatively normal life. He said he was "thrilled" to show off his "special move" in the ad.

Speaking of special moves, fans appear to be torn over whether the Black Eyed Peas halftime show was banging or blah. The Peas, joined by Slash and Usher, sang their usual family-friendly hits, but Will.i.am tossed it up a bit and changed the lyrics to "Where Is the Love?" He rapped: "In America we need to get things straight/Obama let's get these kids educated/Create jobs so the country stays stimulated/This is dedicated to all the innovators."

There is far less debate over whether Groupon offended with its ad about getting discounts on products and services. During the ad, actor Timothy Hutton appears to be served a meal at Himalayan Restaurant in Chicago. "The people of Tibet are in trouble. Their very culture is in jeopardy," he says, adding, "But they still whip up an amazing fish curry!"

More viewers were probably munching on simpler dishes during the game ... like ... popcorn? Cameron Diaz was caught on camera feeding Yankees star Alex Rodriguez popcorn while they cozied up in a luxury box at Cowboys Stadium. Some people were disturbed, some enough to boo.

Speaking of booing, you all know by now that Christina Aguilera messed up the national anthem. The pop diva has apologized, and here's proof she does know the words. Perhaps forgiveness will come easier after watching these wretched renditions from the past.

Say what you will about Christina, at least she probably had a good seat. That's more than about 400 Super Bowl fans got. They were told they could not take the seats they'd paid for because their section of Cowboys Stadium was still under construction. No doubt those fans upon hearing that news had to dig deep, a theme that resonated during the games faithier moments. Even before kick off there was controversy over rejected ads from JesusHatesObama.com, a political novelty t-shirt company that had dueling bobble heads of Jesus and Obama, and the Fixed Point Foundation, a group that promotes Christianity in the public square. As Usher would sing "Oh my God..." or "Oh my gosh..."

Grading every ad: Best and worst of Super Bowl commercials 2011

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Filed under: Football • Pro football • Sports • Super Bowl
soundoff (776 Responses)
  1. Patrick Scullin

    A blow-by-blow review of all Super Bowl spots from a 30-year ad veteran http://bit.ly/fZhZtg

    February 7, 2011 at 1:24 pm | Report abuse |
  2. TS

    The entertainment (commericals aside) at this year's Superbowl was clearly done by an intern. It 100% sucked. If ANYONE responsible for the Superbowl entertainment is reading this...I hope they consider venue, fans, history and well roundedness for NEXT year. Superbowl is about fun, sports and tradition. Not some warped attempt at another 5th Element.

    February 7, 2011 at 1:26 pm | Report abuse |
  3. Common Sensical

    @Funnyguy0714 Okay I stand corrected. Maybe I think it just makes more sense the other way and have probably been singing it wrong my whole life, Y'argh. Oh well. Hopefully this posts correctly, it wouldn't let me just click on your comment and reply.

    February 7, 2011 at 1:27 pm | Report abuse |
    • Funnyguy0714

      Wow, you are a stand up kindda guy/gal! Most people wouldn't have "corrected" themselves!
      Your all right in my book!
      And I agree, majesty does make more sense, but wouldn't rhyme with skies

      February 7, 2011 at 1:36 pm | Report abuse |
  4. SuperDave

    Exactly! Van Halen woudl be cool.
    But it is football. I hate when they make a stupid football game seem like the most important thing on earth. Just like baseball, because there is inter-league it waters down the anticipation of the unknown or arguments which league is best. All the same league..

    February 7, 2011 at 1:27 pm | Report abuse |
  5. I like sporks

    What's worse than Christina bumbling the lyrics is the overall butchery of the anthem. Quit trying to be so fancy! It sounded like sh!t!

    February 7, 2011 at 1:29 pm | Report abuse |
  6. jay

    So she mised a versue, get over it, we know what she meant to sing!!!!!!!!!!!!!

    February 7, 2011 at 1:29 pm | Report abuse |
    • sldr1

      Jay, it is not enough to "know" what someone meant to sing. The thing is... the song is our NATIONAL ANTHEM!!!! You can not blame her nerves, her JOB is to sing in front of thousands of people. When she was a KID she was on t.v. Some people have no regard for respect!

      February 7, 2011 at 1:53 pm | Report abuse |
    • David (Georgia)

      Jay that was truly hilarious. Don't judge me by what I actually did. Judge me by what you know I meant to do.

      February 7, 2011 at 2:08 pm | Report abuse |
  7. kent

    The beaver ad...was the best....too funny...lil darth vader was awesome...i could see that happening in my driveway....i am not a b.e.p.'s fan...but i thought it was a great show..lotsa energy...slash....cool lights...even usher was o.k. and that is hard for me to say....gotta love the beaver though!

    February 7, 2011 at 1:30 pm | Report abuse |
  8. scott the american patriot

    I'm tired of every pop singer thinking they can put their little twist on the national anthem. And no it wasn't written during the revolutionary war. Francis scott key wrote it while a prisoner aboard a british warship while they laid siege to fort mchenry. And the song was not a drinking song it was a poem with four beautiful verses about this amazing country and how she fought so gallantly against our aggressors. If you disagree with it then get the f out of america. I fought for this country so I can run my mouth

    February 7, 2011 at 1:30 pm | Report abuse |
    • sldr1

      Thank you, Scott. Either people have not learned our nation's history, or they are to ignorant to care. The problem is that Americans are too spoiled. We hav been to war, but nothing like those of our history. We have come a long way, and lost many people, and no one understands why some things have such importance. Such things as a poem, for instance.

      February 7, 2011 at 1:56 pm | Report abuse |
    • Church of Suicidal

      Dear Scott,

      Please learn to use commas.

      February 7, 2011 at 2:11 pm | Report abuse |
    • y2daddy

      You fought for this country? Hey, that's your problem, not mine.

      February 7, 2011 at 2:21 pm | Report abuse |
  9. VKM

    Next year we host the Super Bowl here in Indy....we need Indianpolis born Adam Lambert to sing the National Anthem and Indianapolis born John Mellencamp to perform the half time show.

    February 7, 2011 at 1:30 pm | Report abuse |
    • David (Georgia)

      Adam Lambert? He's the female version of Christina. Oops. I meant male version. Or did I?

      February 7, 2011 at 2:11 pm | Report abuse |
  10. Anna

    PLEASE PLEASE PLEASE BRING BACK THE MARCHING BANDS – I CAN'T TAKE THIS ANYMORE!

    February 7, 2011 at 1:31 pm | Report abuse |
    • Finch

      Anna, I made the same comment to my husband. I'd rather watch the Ohio State (and that's saying something for an IU fan) marching band than this drivel.

      February 7, 2011 at 2:15 pm | Report abuse |
  11. J0nx

    Either Cyndia Lauper looks great or Christina Aguillera looks like $h1t.

    February 7, 2011 at 1:31 pm | Report abuse |
    • Hembloche

      Best comment of the day hands down 🙂

      February 7, 2011 at 2:58 pm | Report abuse |
  12. D Day

    Groupon did what it set out to do. People are talking about them. Good or bad... it's still publicity. Black Eyed Peas... not a fan of thier music but, I think the show they put on was pretty good. The game was a good game and it was what people wanted. A good game between two good teams. Not a one sided victory the whole time.

    February 7, 2011 at 1:32 pm | Report abuse |
  13. erin

    The Detroit as was AWESOME! Luv'd Darth Vader. However, the Groupon ads were AWFUL! The ad team that created them should be sent packing.

    February 7, 2011 at 1:34 pm | Report abuse |
  14. hijack28

    Rules are rules. Will i am, should not get a pass. For this guy Chris Chase to try to do so, just because he agrees with Will i am, and An Obama supporter, calls into question this guys integrity.

    On another topic, An writer,Alexandra Petri , of the Washington Post, in an effort to defend and deflect criticism away from Christina Aguilera's goof-up of the National Anthem, this guy attacks and lay blame on the national anthem itself and Francis Scott Key for being the fault. INCREDIBLE ! This is a guy that needs to be reviewed. Next I suppose he will be making the case for us to do away with speaking English, because its too old. What an #$@ &^*(.

    February 7, 2011 at 1:34 pm | Report abuse |
    • Church of Suicidal

      You do not appear to be the best advocate for the English language.

      February 7, 2011 at 3:44 pm | Report abuse |
  15. Dan Edwards

    I wish the National Anthem would get sung the way it was written and meant to be sung. Tired of singers singing it in their own personal style.

    February 7, 2011 at 1:34 pm | Report abuse |
    • Ryan

      Wasn't it a poem? I guess we should get Maya Angelou to go out there and read it.

      February 7, 2011 at 2:41 pm | Report abuse |
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