Monday quarterbacking: Super Bowl's hits and fumbles
Groupon's ad generated much controversy.
February 7th, 2011
11:06 AM ET

Monday quarterbacking: Super Bowl's hits and fumbles

The Packers might have been the official winners of Super Bowl XLV, but if we're counting Web buzz, there were plenty of other victors Sunday night.

(And some losers, but we'll get to them later.)

"Chrysler 200" scored as the top search in Google on Monday morning due largely to a gritty commercial featuring Eminem and his hit "Lose Yourself."

Against the hard-driving beat of the song, a glistening new Chrysler 200 is seen. The vehicle is meant to replace the Chrysler Sebring midsize car, which was lambasted by critics.

"What does a town that's been to hell and back know about the finer things in life?" a gritty voice asks about Detroit. "Well I'll tell ya, more than most. You see, it's the hottest fires that make the hardest steel. Add hard work and conviction and the know-how that runs generations deep in every last one of us.

"That's who we are," the voice says. "That's our story." Cue Em, who himself has been in rehab. In the video, he walks into a theater where gospel singers are giving it a ton of heart. Message: The Motor City's woes are behind it.

Another clever ad, for the Volkswagen Passat, has us fawning over "The Darth Vader Kid," 6-year-old Max Page, who was busy Monday doing the rounds on morning shows. Max has a congenital heart defect, and has a pacemaker, but his physicians say he's able to live a relatively normal life. He said he was "thrilled" to show off his "special move" in the ad.

Speaking of special moves, fans appear to be torn over whether the Black Eyed Peas halftime show was banging or blah. The Peas, joined by Slash and Usher, sang their usual family-friendly hits, but Will.i.am tossed it up a bit and changed the lyrics to "Where Is the Love?" He rapped: "In America we need to get things straight/Obama let's get these kids educated/Create jobs so the country stays stimulated/This is dedicated to all the innovators."

There is far less debate over whether Groupon offended with its ad about getting discounts on products and services. During the ad, actor Timothy Hutton appears to be served a meal at Himalayan Restaurant in Chicago. "The people of Tibet are in trouble. Their very culture is in jeopardy," he says, adding, "But they still whip up an amazing fish curry!"

More viewers were probably munching on simpler dishes during the game ... like ... popcorn? Cameron Diaz was caught on camera feeding Yankees star Alex Rodriguez popcorn while they cozied up in a luxury box at Cowboys Stadium. Some people were disturbed, some enough to boo.

Speaking of booing, you all know by now that Christina Aguilera messed up the national anthem. The pop diva has apologized, and here's proof she does know the words. Perhaps forgiveness will come easier after watching these wretched renditions from the past.

Say what you will about Christina, at least she probably had a good seat. That's more than about 400 Super Bowl fans got. They were told they could not take the seats they'd paid for because their section of Cowboys Stadium was still under construction. No doubt those fans upon hearing that news had to dig deep, a theme that resonated during the games faithier moments. Even before kick off there was controversy over rejected ads from JesusHatesObama.com, a political novelty t-shirt company that had dueling bobble heads of Jesus and Obama, and the Fixed Point Foundation, a group that promotes Christianity in the public square. As Usher would sing "Oh my God..." or "Oh my gosh..."

Grading every ad: Best and worst of Super Bowl commercials 2011

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Filed under: Football • Pro football • Sports • Super Bowl
soundoff (776 Responses)
  1. Sperm Donor

    Overall, The game was fantastic, the ads were a disgrace, Christina is only human, Brett Favre is crying in his igloo, the rich are richer, the poor are poorer, and the world keeps going round and round...

    February 7, 2011 at 2:46 pm | Report abuse |
  2. Matt

    Hey hating mexicans, Id rather not hear anything out of your dirty mouths but a thanks. Be thankful for what us Americans do for you instead of just sending you back where you came from. End of story.

    February 7, 2011 at 2:48 pm | Report abuse |
    • Sperm Donor

      Matt, are you a "Special Ed." drop-out? Try learning History and you (if you can read) should be grateful to us...

      February 7, 2011 at 3:00 pm | Report abuse |
  3. Toya

    I can't believe the racist comments. I'm black and I have never expected a handout. At the very least, I would like to be treated fairly.

    The two commercials that I really liked were the ones featuring Eminem. The Brisk Iced Tea commercial was great because of the ironic hypocrisy. He's ranting about the system while endorsing a product. And the censoring during the part where he's recording a song was great. (It would be pretty cool if the front of his house had a bunch of junk cars.) I also giggled at the hair poof for some reason. I also liked the Chrysler "Imported From Detroit" because it showed Detroit in a different. For the last couple years, people insist on showing a depressed image of the city. Every city has a beautiful side and a horrible side so why only show the bad side? NYC is pretty rough but that's always glossed over by all their landmarks. It was also cool when you first see Em in the car. Like "Wait. Is that Eminem? It is!"

    I also like the Doritos ad where the guy sprinkles Doritos in the goldfish bowl and the plants, and they came back to life. Somehow they returned Doritos into cocaine circa 1920. The GM "Tommy" truck commercial was pretty funny as well.

    February 7, 2011 at 2:52 pm | Report abuse |
  4. YoHoho

    Detroit.. "rise again" LMFAO Best bet is to leave that place, best thing that ever happened to me.

    February 7, 2011 at 2:53 pm | Report abuse |
  5. Matt

    Your mexicans got what they have for free, because of us. pssh give me a break.

    February 7, 2011 at 2:54 pm | Report abuse |
  6. Steve

    There have been worse, but the halftime show looked like Tron threw-up onto the field. Family friendly lyrics, horrible audio, a comical attempt at what somebody thought were "futuristic" looking costumes. Also, trotting Slash and Usher out felt forced, unneccesary, and pointless. Also, why they feel it's necessary to have hundreds of badly chrographed extras out there is beyond me.

    February 7, 2011 at 2:57 pm | Report abuse |
  7. Matt

    Yeah, I figured that out. But I wish these mexicans would scroll up and read what I had to say.

    February 7, 2011 at 3:01 pm | Report abuse |
    • Matt is a Loser

      Matt, what exactly have you done for Mexicans?? I truly would like a list of all of the wonderful things that you have done for this race of people that makes you so high and mighty. Sounds like you lost your job/girlfriend/integrity to a mexican. I hope a little chica kicks you in the mouth someday.

      February 7, 2011 at 4:52 pm | Report abuse |
  8. Blue Person Group

    Herding Cats.

    It's all been downhill ever since that ad.

    February 7, 2011 at 3:02 pm | Report abuse |
    • Steve

      Wrong. It's been all downhill since the Mean Joe Green tossing the kid a jersey commercial for Coca Cola.

      February 7, 2011 at 3:20 pm | Report abuse |
  9. Dino

    The worst run superbowl in history-a total embarrassment for the nfl billionaires who get all the taxpayer local taxpayer money to "stage" this game.

    February 7, 2011 at 3:03 pm | Report abuse |
  10. Superhiro

    Really garbage commercials this year. A kid in a vader suit? Are you serious? Reminded me of a stupid Youtube viral hit.

    February 7, 2011 at 3:03 pm | Report abuse |
  11. JOHN QUE 3000

    The Motor City AD was a B+ in a group of C+ stock, mini Darth Vader made all Star War geeks feel warm and cozy a solid B.

    February 7, 2011 at 3:04 pm | Report abuse |
  12. Dino

    The worst run superbowl in history-a total embarrassment for the nfl billionaires who get all the local taxpayer money to "stage" this game then sit in fancy suites during the game drinking champagne with celebrities and fat cat politicians.

    February 7, 2011 at 3:05 pm | Report abuse |
  13. fmj

    I actually liked the ad where the guy hit "reply all" and ran all over the place trying to get it back - anyone with email could identify with that. And the Mean Joe Green Pepsi parody with House was pretty funny too.

    February 7, 2011 at 3:05 pm | Report abuse |
  14. jns

    Super Bowl had worst ads I have seen in 40 years......these were terrible.

    February 7, 2011 at 3:05 pm | Report abuse |
  15. Scott

    The one commercial that stood out to me was the Pepsi Max commercial where at the end of the commercial the black couple is sitting on the park bench. A white female sit on an adjacent bench and the male half of the couple says hello to her. The female half of the couple throws the soda can at her presumed husband/BF and it hits the other female. Had the races been reversed I wonder how loud the protests would have been of racism......
    Care to comment Al Sharpton???

    February 7, 2011 at 3:05 pm | Report abuse |
    • Geo

      So the white girl getting smacked got you down? How about the rest of the ad, where the woman kept smacking her husband with things? How about we role reverse that?

      February 7, 2011 at 3:25 pm | Report abuse |
    • EtanSmailliw

      And here's yet another angle: regardless of who it hit, it was a FULL CAN. That woman was going to hit her husband with a FULL CAN of soda! Why was the Pepsi can used as a bludgeoning tool in TWO of its commercials? All I got from those commercials was that Pepsi Max has the same murdering capability as regular Pepsi.

      February 7, 2011 at 5:45 pm | Report abuse |
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