Monday quarterbacking: Super Bowl's hits and fumbles
Groupon's ad generated much controversy.
February 7th, 2011
11:06 AM ET

Monday quarterbacking: Super Bowl's hits and fumbles

The Packers might have been the official winners of Super Bowl XLV, but if we're counting Web buzz, there were plenty of other victors Sunday night.

(And some losers, but we'll get to them later.)

"Chrysler 200" scored as the top search in Google on Monday morning due largely to a gritty commercial featuring Eminem and his hit "Lose Yourself."

Against the hard-driving beat of the song, a glistening new Chrysler 200 is seen. The vehicle is meant to replace the Chrysler Sebring midsize car, which was lambasted by critics.

"What does a town that's been to hell and back know about the finer things in life?" a gritty voice asks about Detroit. "Well I'll tell ya, more than most. You see, it's the hottest fires that make the hardest steel. Add hard work and conviction and the know-how that runs generations deep in every last one of us.

"That's who we are," the voice says. "That's our story." Cue Em, who himself has been in rehab. In the video, he walks into a theater where gospel singers are giving it a ton of heart. Message: The Motor City's woes are behind it.

Another clever ad, for the Volkswagen Passat, has us fawning over "The Darth Vader Kid," 6-year-old Max Page, who was busy Monday doing the rounds on morning shows. Max has a congenital heart defect, and has a pacemaker, but his physicians say he's able to live a relatively normal life. He said he was "thrilled" to show off his "special move" in the ad.

Speaking of special moves, fans appear to be torn over whether the Black Eyed Peas halftime show was banging or blah. The Peas, joined by Slash and Usher, sang their usual family-friendly hits, but Will.i.am tossed it up a bit and changed the lyrics to "Where Is the Love?" He rapped: "In America we need to get things straight/Obama let's get these kids educated/Create jobs so the country stays stimulated/This is dedicated to all the innovators."

There is far less debate over whether Groupon offended with its ad about getting discounts on products and services. During the ad, actor Timothy Hutton appears to be served a meal at Himalayan Restaurant in Chicago. "The people of Tibet are in trouble. Their very culture is in jeopardy," he says, adding, "But they still whip up an amazing fish curry!"

More viewers were probably munching on simpler dishes during the game ... like ... popcorn? Cameron Diaz was caught on camera feeding Yankees star Alex Rodriguez popcorn while they cozied up in a luxury box at Cowboys Stadium. Some people were disturbed, some enough to boo.

Speaking of booing, you all know by now that Christina Aguilera messed up the national anthem. The pop diva has apologized, and here's proof she does know the words. Perhaps forgiveness will come easier after watching these wretched renditions from the past.

Say what you will about Christina, at least she probably had a good seat. That's more than about 400 Super Bowl fans got. They were told they could not take the seats they'd paid for because their section of Cowboys Stadium was still under construction. No doubt those fans upon hearing that news had to dig deep, a theme that resonated during the games faithier moments. Even before kick off there was controversy over rejected ads from JesusHatesObama.com, a political novelty t-shirt company that had dueling bobble heads of Jesus and Obama, and the Fixed Point Foundation, a group that promotes Christianity in the public square. As Usher would sing "Oh my God..." or "Oh my gosh..."

Grading every ad: Best and worst of Super Bowl commercials 2011

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Filed under: Football • Pro football • Sports • Super Bowl
soundoff (776 Responses)
  1. DrMabuse

    I love Tibetan food! There was a great place on 3rd Avenue in NYC in the '80s (don't know whether it's still there).

    And by the way, it's a dopey commercial.

    February 7, 2011 at 3:06 pm | Report abuse |
  2. David McLean

    People boo'ed ARod because he played for, and forced his way out of, the Texas Rangers. Not because he took popcorn from diaz. He proved himself to be a DBag when he played here. Nothing's changed.

    February 7, 2011 at 3:10 pm | Report abuse |
  3. Amy

    The "Reply All' commercial cracked me up - I am getting tickled thinking about it now! =)

    February 7, 2011 at 3:11 pm | Report abuse |
  4. Brinkman

    Chrysler? Detroit? That "All American musclecar", the reborn Challenger / motor built in Mexico / assembled in Canada. BMW and Toyota have more American assembly workers than Dodge. That great American muscle classic reborn Camaro has nearly the same story. American tax dollars keeping the parent companies afloat while the continue to send assembly jobs out of the country!SUCKERS!

    February 7, 2011 at 3:13 pm | Report abuse |
  5. msyellarose

    Geez people. Let's look at the Super Bowl for what it is: entertainment. Let's look at the ads for what they are: to sell products / services. Lighten up. How did this turn into race card throwing?

    February 7, 2011 at 3:13 pm | Report abuse |
  6. D Jones

    Groupon Tibet ad was FUNNY. Lighten up people.

    February 7, 2011 at 3:14 pm | Report abuse |
  7. Jason

    People are way too uptight about everything these days. Commercials are meant to entertain and create buzz. If you want to you could find something wrong with every commercial.

    Doritos commercial with the dog – It’s mean and violent to animals
    The Pepsi date commercial – Guy talking about wanting to get laid the entire commercial ( how do our children look at this)
    The Pepsi commercial with the white girl getting hit in the head by the can and the black couple running away – its offensive to black people
    The VW commercial with Darth Vader – kid standing in front of a running car, yeah that seems like a good idea

    This list can go on if you want it to. People find something wrong with everything. Everyone just needs to relax and stop complaining about everything.

    February 7, 2011 at 3:16 pm | Report abuse |
  8. dsn63

    So she made a mistake with the anthem most of us would have been crapping in our pants if we had to sing that song in front of millions of people.Most of us are tone deaf and sing awful (me included) so don't be quick to critize unless you think you could've done better which I seriously doubt.

    February 7, 2011 at 3:16 pm | Report abuse |
    • Pdavis

      The problem I have with Christina's messing up our National Anthem is that she got paid lots of money to sing this; she is a professional, and if she wasn't sure of the lyrics should have reviewed and memorized them beforehand. She should consider giving her pay for this gig to a charity or to support our armed forces. No excuses!

      February 7, 2011 at 4:21 pm | Report abuse |
  9. Shawn

    Best Ad : Doritos – guy sucking other guy's finger, Yuck x10, catches you totally off guard, you won't forget the ad / sponsor.

    Worst Ad : Groupon – takes a few minutes to realize its not a charity commercial, then its too late to get into it.

    Boring Ad : Chrysler with MM – sure everyone love patriotism, but MM ? MM and a choir ? MM talking ?

    Mediocre Ads : Coke, Budweiser, Fath Hill (whatever that was an ad for), Volkswagen, Audi, Doritos w/ Pug

    February 7, 2011 at 3:17 pm | Report abuse |
  10. Fallout

    $100,000 a second charged for commercials, super bowl ticket prices that could buy a decent used car, multi-million dollar salaries for athletes, hundreds of millions in stadium construction costs being paid by taxpayers, it's insane! I refuse to support professional sports. The entire sports industry is out-of-control.

    February 7, 2011 at 3:19 pm | Report abuse |
  11. RMartel

    Christina A. clearly wasn't prepared, which isn't typical for her but there isn't really any good excuse for it. She has a great voice and has sung the anthem very well in the past. FAIL!

    The Chrysler ad was a net positive, even with m&m's typically arrogant presence.

    The halftime show wasn't very good. Fergie's voice seemed strained, which isn't typical for her, and the sound was extremely annoying as it dropped out and came back unpredictably for no discernible reason.

    The Groupon commercial: monumental FAIL. You don't use the Chinese occupation and oppression of the Tibetan nation and people as a throwaway joking lead-in for what was generally a commercial without any other apparent impact. Whoever created the ad as well as the creature who approved it should be sent to live in Tibet among the non-Han-Chinese population for the next 5 years.

    February 7, 2011 at 3:20 pm | Report abuse |
    • Holdenish

      yes you do...look into the research and I bet you they increase their business off that commercial. And don't get all "it's immoral". The Chinese are immoral on how they handle Tibet, not someone making a joke about it in a commercial...

      February 7, 2011 at 3:56 pm | Report abuse |
  12. Ken

    The Timothy Hutton ad using Tibet was crap. Even if it did "raise awareness" somehow. I'll bet this morning most Americans can't find it on a map, and don't know what the trouble is there.

    And Christina's "rendiering" of the National Anthem would have STILL sucked, even if she hadn't forgotten the words.

    February 7, 2011 at 3:20 pm | Report abuse |
    • Tracy

      agree on both points

      February 7, 2011 at 3:37 pm | Report abuse |
  13. mlutherbling

    D TOWN................I SEEN ONE WHITE GUY AND FIFTY BLACKS....... I UNDERSTAND,,,,,,,,,,,,STAY AWAY FROM DETROIT

    February 7, 2011 at 3:21 pm | Report abuse |
    • EtanSmailliw

      The aforementioned "fifty blacks" were in a choir. That struck you as menacing in some way? By that logic, should I get nervous around the Mormon Tabernacle Choir. I would love to see them perform live someday. I just hope they don't see me in the audience...GULP...
      I SEEN FIFTY MORMONS AND A SIXTY-PIECE ORCHESTRA...I GET IT...........STAY OUT OF SALT LAKE CITY

      February 7, 2011 at 5:53 pm | Report abuse |
  14. GaPeach

    When they pay millions for an ad; doesn' mean it has to be good! The Fox Theatre is absolutely gorgeous!!

    February 7, 2011 at 3:22 pm | Report abuse |
  15. mz

    Doritos might be trying to expand their consumer base, but don't feed them to your dog.

    February 7, 2011 at 3:23 pm | Report abuse |
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