Monday quarterbacking: Super Bowl's hits and fumbles
Groupon's ad generated much controversy.
February 7th, 2011
11:06 AM ET

Monday quarterbacking: Super Bowl's hits and fumbles

The Packers might have been the official winners of Super Bowl XLV, but if we're counting Web buzz, there were plenty of other victors Sunday night.

(And some losers, but we'll get to them later.)

"Chrysler 200" scored as the top search in Google on Monday morning due largely to a gritty commercial featuring Eminem and his hit "Lose Yourself."

Against the hard-driving beat of the song, a glistening new Chrysler 200 is seen. The vehicle is meant to replace the Chrysler Sebring midsize car, which was lambasted by critics.

"What does a town that's been to hell and back know about the finer things in life?" a gritty voice asks about Detroit. "Well I'll tell ya, more than most. You see, it's the hottest fires that make the hardest steel. Add hard work and conviction and the know-how that runs generations deep in every last one of us.

"That's who we are," the voice says. "That's our story." Cue Em, who himself has been in rehab. In the video, he walks into a theater where gospel singers are giving it a ton of heart. Message: The Motor City's woes are behind it.

Another clever ad, for the Volkswagen Passat, has us fawning over "The Darth Vader Kid," 6-year-old Max Page, who was busy Monday doing the rounds on morning shows. Max has a congenital heart defect, and has a pacemaker, but his physicians say he's able to live a relatively normal life. He said he was "thrilled" to show off his "special move" in the ad.

Speaking of special moves, fans appear to be torn over whether the Black Eyed Peas halftime show was banging or blah. The Peas, joined by Slash and Usher, sang their usual family-friendly hits, but tossed it up a bit and changed the lyrics to "Where Is the Love?" He rapped: "In America we need to get things straight/Obama let's get these kids educated/Create jobs so the country stays stimulated/This is dedicated to all the innovators."

There is far less debate over whether Groupon offended with its ad about getting discounts on products and services. During the ad, actor Timothy Hutton appears to be served a meal at Himalayan Restaurant in Chicago. "The people of Tibet are in trouble. Their very culture is in jeopardy," he says, adding, "But they still whip up an amazing fish curry!"

More viewers were probably munching on simpler dishes during the game ... like ... popcorn? Cameron Diaz was caught on camera feeding Yankees star Alex Rodriguez popcorn while they cozied up in a luxury box at Cowboys Stadium. Some people were disturbed, some enough to boo.

Speaking of booing, you all know by now that Christina Aguilera messed up the national anthem. The pop diva has apologized, and here's proof she does know the words. Perhaps forgiveness will come easier after watching these wretched renditions from the past.

Say what you will about Christina, at least she probably had a good seat. That's more than about 400 Super Bowl fans got. They were told they could not take the seats they'd paid for because their section of Cowboys Stadium was still under construction. No doubt those fans upon hearing that news had to dig deep, a theme that resonated during the games faithier moments. Even before kick off there was controversy over rejected ads from, a political novelty t-shirt company that had dueling bobble heads of Jesus and Obama, and the Fixed Point Foundation, a group that promotes Christianity in the public square. As Usher would sing "Oh my God..." or "Oh my gosh..."

Grading every ad: Best and worst of Super Bowl commercials 2011

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Filed under: Football • Pro football • Sports • Super Bowl
soundoff (776 Responses)
  1. Chicago

    Canceled my Groupon subscription today. That commercial was terrible.

    February 7, 2011 at 11:46 am | Report abuse |
    • Arbiter Elegantiarum


      You are an idiot. Thank you for representing your city properly.

      February 7, 2011 at 12:00 pm | Report abuse |
    • miranda

      Groupon called. They said if you couldn't understand simple satire then they don't want your money.

      February 7, 2011 at 12:06 pm | Report abuse |
    • Erik...

      Satire involving human injustice and bloodshed in a different nation and culture is not true satire. Don't pretend like people didn't "get it" and you're just too cool for the room. It's not a subject that you exploit. Period.

      February 7, 2011 at 12:56 pm | Report abuse |
    • iPietas

      Erik, who else is representing Tibet in the Super bowl?

      February 7, 2011 at 2:40 pm | Report abuse |
  2. Sabatoged

    Who sabatoged the Black-Eyed Peas audio? What a mess!

    February 7, 2011 at 11:47 am | Report abuse |
    • a

      Thats how they sound without autotune

      February 7, 2011 at 11:51 am | Report abuse |
    • Solarcooked

      Totally agree!

      February 7, 2011 at 11:57 am | Report abuse |
    • toxictown

      The sad thing is, they WERE using autotune (at least at the beginning). They need one that goes to 11.

      February 7, 2011 at 12:25 pm | Report abuse |
    • Billy

      spinal tap...nice

      February 7, 2011 at 12:46 pm | Report abuse |
  3. Rupert

    I thought for the most part a lot of the ads were pretty bad. VW one with the kid was funny, but other than that not much to watch. Apparently Doritos/Pepsi ads were designed by customers in some contest, all I can say there is you get what you pay for. I think it was coke employees voting for the ads.

    I cannot imagine the firestorm if a white woman had knocked out a black woman with a soda can.

    February 7, 2011 at 11:47 am | Report abuse |
    • treeing walker

      I dont think white woman or black woman was the point of the ad. It appeared to be a husband ogling a young woman idea that got the pepsi can thrown at the husband. of course a blond falling off of the bench...well the jokes go something like that. It was Funny n I'm white.

      February 7, 2011 at 12:20 pm | Report abuse |
    • Candide

      I loved that commercial. It was the funniest of the bunch.

      February 7, 2011 at 12:27 pm | Report abuse |
    • christa

      I LOVED seeing the white woman get knocked out with the soda can. Great stuff! THe best commercial of the night.

      February 7, 2011 at 6:54 pm | Report abuse |
  4. Logic

    I thought both Groupon ads were tasteless. I like Timothy Hutton as an actor but he needs to fire the agent that got him this gig. Go-dady has always been tacky. Jillian you are better than that (maybe?).

    February 7, 2011 at 11:47 am | Report abuse |
  5. DallasMavs

    the Himalayan restaurant in Chicago is a Nepalese restaurant not Tibetan restaurant.

    February 7, 2011 at 11:48 am | Report abuse |
  6. douglas

    blackeyed peas worst ever

    February 7, 2011 at 11:48 am | Report abuse |
    • BEPsRocked

      The Black Eyed Peas rocked... their sound person should be fired. That's all. Half the time THEIR MIKES WERE OFF!!! What a mess. What was it, "Budget Audio" night? That is my opinion.

      February 7, 2011 at 11:53 am | Report abuse |
    • Solarcooked

      @ BEPsRocked You got that right!

      February 7, 2011 at 12:00 pm | Report abuse |
    • TwM

      Rocked?? Hell no they should be shoved under a rock. BLOODY AWFUL.

      February 7, 2011 at 12:04 pm | Report abuse |
  7. Doc B in PA

    The Doritos ad with the guy licking his buddy's finger was the best: gross-out factor x10! What was up with the ultra-violent Pepsi Max commercials? ... a jealous significant-other accidently nailing a flirtatious jogger with a soda can... and a dude taking a can shot in the nads... Come on Pepsi...really?

    February 7, 2011 at 11:48 am | Report abuse |
    • SubserviantWhites

      There were far too many ads where "the white person" was the moron... like the finger-svcker and the white woman who flirts with a black man who is then hit in the head with a soda bottle... as the black couple run away. I mean, how offensive on SO MANY LEVELS... including VIOLENCE. Is this the BEST you got Madison Avenue? Time to rethink your recruitment strategies. TWO THUMBS DUMB... and lawsuit to follow. That is my opinion.

      February 7, 2011 at 11:51 am | Report abuse |
    • Doc B in PA

      hmmmm did much think of the race card in the Doritos ad, but point well taken.... bring back the budweiser frogs.

      February 7, 2011 at 11:57 am | Report abuse |
    • treeing walker

      again did not even see the race issue, as a white male who grew up in chicago and now lives in the all white country...just didnt see the race card...and americans are morons...and whites have let themselves be subservient not only to blacks but to EVERYONE. all people get what they deserve. Madison Avenue knows this....Its Lonely At The TOP!

      February 7, 2011 at 12:25 pm | Report abuse |
  8. We Get It

    The Facebook in your car commericaly just annoyed everyone at my house to the point they started throwing various snacks at my TV.

    February 7, 2011 at 11:48 am | Report abuse |
    • treeing walker

      Yes, but its the truth. sorry about your tv..that sounds like a great AD to watch. Americans really have let the computer networking become part of every part of there life. morons.

      February 7, 2011 at 12:28 pm | Report abuse |
    • TijuanaDog

      Seriously! I wish I had a time traveling Delorean so I could kill Zuckerburgs entire family

      February 7, 2011 at 2:43 pm | Report abuse |
  9. Irresponsible

    That commercial where the sadist ploys the dog into running into a glass window was offensive. How many dumb copy cats will now try to hurt animals this way? Why not just shoot babies in the head? I mean, come on Madison Avenue... Have some humanity. Your work is offensive and cowardly. That is my opinion.

    February 7, 2011 at 11:49 am | Report abuse |
    • treeing walker

      of course you meant "shoot baby animals in the head" right..because shooting baby humans is, well wrong. Oh you might not know the difference....tree huggin' wack job.

      February 7, 2011 at 12:30 pm | Report abuse |
    • Peter

      Now that I've seen that commercial, I am all jazzed up for this year's Newfoundland seal hunt. Can hardly wait to taunt those baby seals before clubbing them in the head.

      February 7, 2011 at 12:31 pm | Report abuse |
    • jules

      What about that add with the baby that got catapulted into the window? Did you like that one better?

      February 7, 2011 at 12:44 pm | Report abuse |
    • kite005

      You're making a bit assumption that a dog would even run into a window even if one were holding a piece of steak.

      February 7, 2011 at 12:59 pm | Report abuse |
    • RobS

      Really? A dog getting his revenge on his idiot owner is equivalent to shooting a baby in the head? Wow.

      I have seen more idiot humans run into closed glass doors than animals. I think the dog population will be just fine.

      February 7, 2011 at 1:11 pm | Report abuse |
  10. Packersworldwideads

    i loved the ads..add the cost to everything you buy and factor in cost per child plus the average jailbreak u.s. Divorce of 45 k superbowl abandonment penalty... And i love the ads more than words can say.

    February 7, 2011 at 11:49 am | Report abuse |
  11. Dezranger

    Carmax had funny commercials

    February 7, 2011 at 11:50 am | Report abuse |
  12. a

    When was Eninem in rehab?!?!

    February 7, 2011 at 11:50 am | Report abuse |
  13. amarjit

    This scandlous conduct of religious leaders of next creed of Dalai Lama is being exploited for their personal greed like in Iran.Iran by the Islamic democratic leadership usurped from Shah of Iran with great fervor. Those who profess religion more believe in it the least. God is a creator of universe & religions are narrow areas to control & to micromanage the people to salvation if any which is just a perception without any realistic results ever seen by any human beings as there were no civil & criminal codes. It is just a hallucination for humanity like a mirage created & devised by so called pseudo leaders of religious cult without consideration of humanity & common suffering man with any inkling of any religion for their selfish accomplishments.

    February 7, 2011 at 11:50 am | Report abuse |
    • zenichi-maro


      February 7, 2011 at 2:20 pm | Report abuse |
  14. Sharon Ray

    I have watched many superbowls in my lifetime and the entertainment and ads in this one were the worst I have ever seen!!!!!

    February 7, 2011 at 11:51 am | Report abuse |
    • kite005

      I wouldn't say the worst but I would say very few hits.

      February 7, 2011 at 1:01 pm | Report abuse |
  15. D

    The Groupon ad was tasteless in the same way the Kenneth Cole ad about Egypt. Not necessarily offensive, but definitely a little on the tasteless side.

    February 7, 2011 at 11:52 am | Report abuse |
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