Monday quarterbacking: Super Bowl's hits and fumbles
Groupon's ad generated much controversy.
February 7th, 2011
11:06 AM ET

Monday quarterbacking: Super Bowl's hits and fumbles

The Packers might have been the official winners of Super Bowl XLV, but if we're counting Web buzz, there were plenty of other victors Sunday night.

(And some losers, but we'll get to them later.)

"Chrysler 200" scored as the top search in Google on Monday morning due largely to a gritty commercial featuring Eminem and his hit "Lose Yourself."

Against the hard-driving beat of the song, a glistening new Chrysler 200 is seen. The vehicle is meant to replace the Chrysler Sebring midsize car, which was lambasted by critics.

"What does a town that's been to hell and back know about the finer things in life?" a gritty voice asks about Detroit. "Well I'll tell ya, more than most. You see, it's the hottest fires that make the hardest steel. Add hard work and conviction and the know-how that runs generations deep in every last one of us.

"That's who we are," the voice says. "That's our story." Cue Em, who himself has been in rehab. In the video, he walks into a theater where gospel singers are giving it a ton of heart. Message: The Motor City's woes are behind it.

Another clever ad, for the Volkswagen Passat, has us fawning over "The Darth Vader Kid," 6-year-old Max Page, who was busy Monday doing the rounds on morning shows. Max has a congenital heart defect, and has a pacemaker, but his physicians say he's able to live a relatively normal life. He said he was "thrilled" to show off his "special move" in the ad.

Speaking of special moves, fans appear to be torn over whether the Black Eyed Peas halftime show was banging or blah. The Peas, joined by Slash and Usher, sang their usual family-friendly hits, but Will.i.am tossed it up a bit and changed the lyrics to "Where Is the Love?" He rapped: "In America we need to get things straight/Obama let's get these kids educated/Create jobs so the country stays stimulated/This is dedicated to all the innovators."

There is far less debate over whether Groupon offended with its ad about getting discounts on products and services. During the ad, actor Timothy Hutton appears to be served a meal at Himalayan Restaurant in Chicago. "The people of Tibet are in trouble. Their very culture is in jeopardy," he says, adding, "But they still whip up an amazing fish curry!"

More viewers were probably munching on simpler dishes during the game ... like ... popcorn? Cameron Diaz was caught on camera feeding Yankees star Alex Rodriguez popcorn while they cozied up in a luxury box at Cowboys Stadium. Some people were disturbed, some enough to boo.

Speaking of booing, you all know by now that Christina Aguilera messed up the national anthem. The pop diva has apologized, and here's proof she does know the words. Perhaps forgiveness will come easier after watching these wretched renditions from the past.

Say what you will about Christina, at least she probably had a good seat. That's more than about 400 Super Bowl fans got. They were told they could not take the seats they'd paid for because their section of Cowboys Stadium was still under construction. No doubt those fans upon hearing that news had to dig deep, a theme that resonated during the games faithier moments. Even before kick off there was controversy over rejected ads from JesusHatesObama.com, a political novelty t-shirt company that had dueling bobble heads of Jesus and Obama, and the Fixed Point Foundation, a group that promotes Christianity in the public square. As Usher would sing "Oh my God..." or "Oh my gosh..."

Grading every ad: Best and worst of Super Bowl commercials 2011

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Filed under: Football • Pro football • Sports • Super Bowl
soundoff (776 Responses)
  1. Broncogator

    Will somebody just sing it right ? You artists out there...or whomever is requested to sing the National Anthem, Please, please, please ... purty pah-leeze?! just sing it as it was written. I know its hard, I know its not feel -good sweet land of love song.... but it is our country's song... will you just sing it straight up... no extra ooooo's and ahhhh's in there. please?!!! for the love of everything ...please just sing it don't F with it!! I guarantee you, you'll make headlines ! You'll be praised beyond belief.... You'll be a solid hit !!

    February 7, 2011 at 4:11 pm | Report abuse |
  2. I was there

    A few things you need to fix in this article from a person who attended the game.
    1) A-Rod was not shown being "fed popcorn" and she only touched him when she looked up and saw they were on camera. The crowd booed because apparently Pirates/Phillies fans don't like the yankees. Go figure
    2)The 400 whose seats were revoked had that done because of a declaration by the fire marshall that those seats were unsafe. They were refunded TRIPLE and all still had a standing room or field level place to watch inside the stadium
    3)These are for commenters Whites remain a majority but will soon be a plurality, which is not a loss but a gain. The national anthem is beautiful not because of the words or author but because MILLIONS have died to protect "the land of the free and the home of the brave" as long as military members are willing to salute you should be willing to respect it.

    February 7, 2011 at 4:11 pm | Report abuse |
  3. kim s

    the national anthem was a national disgrace. it was the worst i have heard, ever.

    February 7, 2011 at 4:11 pm | Report abuse |
  4. Broncogator

    Will somebody just sing it right ? The National Anthem. You artists out there...or whomever is requested to sing the National Anthem, Please, please, please ... purty pah-leeze?! just sing it as it was written. I know its hard, I know its not feel -good sweet land of love song.... but it is our country's song... will you just sing it straight up... no extra ooooo's and ahhhh's in there. please?!!! for the love of everything ...please just sing it don't F with it!! I guarantee you, you'll make headlines ! You'll be praised beyond belief.... You'll be a solid hit !!

    February 7, 2011 at 4:12 pm | Report abuse |
  5. r

    The Groupon commercial was a cleverly disguised ad that was really about how the Chinese virtually invaded and erased Nepal from the world map and control Tibet to this day.

    February 7, 2011 at 4:12 pm | Report abuse |
    • Mimi G of Toronto

      To r, you hit the nail right on the head! This was a very clever ad, I have to say. The message was clear: Tibetans in Tibet are in trouble and the Tibetan culture in jeopardy. Adding a twist of humor about the great fish curry dish, was simply brilliant!!! No, Tibetans are not offended by this ad – only China, and that's because they don't want the world to learn about all the injustice China is doing to Tibet & its people. Thank you Groupon for that ad – that was a great voice for the Tibetans in Tibet!! It did not go unnoticed.

      February 7, 2011 at 6:08 pm | Report abuse |
  6. Anniem

    O beautiful for spacious skies,
    For amber waves of grain,
    For purple mountain majesties
    Above the fruited plain!

    America! America!
    God shed His grace on thee,
    And crown thy good with brotherhood
    From sea to shining sea!

    2.

    O beautiful for pilgrim feet
    Whose stern impassion'd stress
    A thoroughfare for freedom beat
    Across the wilderness.

    America! America!
    God mend thine ev'ry flaw,
    Confirm thy soul in self-control,
    Thy liberty in law.

    3.

    O beautiful for heroes prov'd
    In liberating strife,
    Who more than self their country loved,
    And mercy more than life.

    America! America!
    May God thy gold refine
    Till all success be nobleness,
    And ev'ry gain divine.

    4.

    O beautiful for patriot dream
    That sees beyond the years
    Thine alabaster cities gleam
    Undimmed by human tears.

    America! America!
    God shed His grace on thee,
    And crown thy good with brotherhood
    From sea to shining sea.

    February 7, 2011 at 4:12 pm | Report abuse |
  7. r

    The Groupon commercial was a clever ad meant to remind us that China invaded Nepal and erased it from the world map and still occupies and controls Tibet to this day.

    February 7, 2011 at 4:15 pm | Report abuse |
  8. Alex

    I felt most commercials were decent with Volkswagen’s and Bridgestone’s being my favorites. I however did not like Groupon’s commercials and its exploitation of serious world issues. Did they not learn from the recent Kenneth Cole fiasco? Major PR mistake in my opinion.

    http://techymarketer.wordpress.com/2011/02/06/top-picks-for-super-bowl-xvl-commericals-and-one-not

    February 7, 2011 at 4:18 pm | Report abuse |
  9. David M

    Lost in all of this is the fact that a team from Pittsburgh played a team from Green Bay. The team from Green Bay won. Too bad the focus is on everything EXCEPT the football game, which was a very good game. And no, the Packers are not the World Champions. They are the champions of the NFL. Period. Somewhere along the way we got the idea that when an American teams wins its tournament, they are crowned World Champions. Never mind the fact they never play anyone outside the US. But anyway, too bad all the talk is on the fluff surrounding the Super Bowl, and not on the game itself.

    February 7, 2011 at 4:19 pm | Report abuse |
  10. american me

    Whichever idiots at Groupon thought that offensive commercial was fun or appropriate need to to be fired. And Eminem is a disgusting bigot. Why anyone would hire him as a spokesperson is beyond me.

    February 7, 2011 at 4:24 pm | Report abuse |
  11. EM

    I hate private enterprise.

    February 7, 2011 at 4:29 pm | Report abuse |
  12. durka durka mohammed jihad

    Advertising is going to hell thanks to Madison Avenue's unbelievable decision to allow consumers to create their ads for them. Now we have twenty-somethings creating ad campaigns that reflect nothing more than what young males think is cool. Reality tv, shaggy lookalikes playing the flute for Burger Kind breakfast.... there's no end to the pathetic inanity that young males are hocking up and calling advertising.

    February 7, 2011 at 4:35 pm | Report abuse |
  13. epipsyche

    Liked the Hyundai commercial about the car being hijacked by a UFO and then the Mayan Time Tunnel. Also liked the Snickers commercial with the loggers.

    February 7, 2011 at 4:42 pm | Report abuse |
  14. sue

    National anthem awful,halftime sucked,and commercials were
    Some of the worst I've seen. Just
    Let us watch the game in peace!

    February 7, 2011 at 4:44 pm | Report abuse |
  15. EM

    Why would Jesus hate Obama? I thought Jesus loved everybody. Also, how would these guys know WHAT Jesus thinks, anyways? Perhaps I am the one who really knows. So maybe they should've checked with me?

    February 7, 2011 at 4:50 pm | Report abuse |
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