Monday quarterbacking: Super Bowl's hits and fumbles
Groupon's ad generated much controversy.
February 7th, 2011
11:06 AM ET

Monday quarterbacking: Super Bowl's hits and fumbles

The Packers might have been the official winners of Super Bowl XLV, but if we're counting Web buzz, there were plenty of other victors Sunday night.

(And some losers, but we'll get to them later.)

"Chrysler 200" scored as the top search in Google on Monday morning due largely to a gritty commercial featuring Eminem and his hit "Lose Yourself."

Against the hard-driving beat of the song, a glistening new Chrysler 200 is seen. The vehicle is meant to replace the Chrysler Sebring midsize car, which was lambasted by critics.

"What does a town that's been to hell and back know about the finer things in life?" a gritty voice asks about Detroit. "Well I'll tell ya, more than most. You see, it's the hottest fires that make the hardest steel. Add hard work and conviction and the know-how that runs generations deep in every last one of us.

"That's who we are," the voice says. "That's our story." Cue Em, who himself has been in rehab. In the video, he walks into a theater where gospel singers are giving it a ton of heart. Message: The Motor City's woes are behind it.

Another clever ad, for the Volkswagen Passat, has us fawning over "The Darth Vader Kid," 6-year-old Max Page, who was busy Monday doing the rounds on morning shows. Max has a congenital heart defect, and has a pacemaker, but his physicians say he's able to live a relatively normal life. He said he was "thrilled" to show off his "special move" in the ad.

Speaking of special moves, fans appear to be torn over whether the Black Eyed Peas halftime show was banging or blah. The Peas, joined by Slash and Usher, sang their usual family-friendly hits, but Will.i.am tossed it up a bit and changed the lyrics to "Where Is the Love?" He rapped: "In America we need to get things straight/Obama let's get these kids educated/Create jobs so the country stays stimulated/This is dedicated to all the innovators."

There is far less debate over whether Groupon offended with its ad about getting discounts on products and services. During the ad, actor Timothy Hutton appears to be served a meal at Himalayan Restaurant in Chicago. "The people of Tibet are in trouble. Their very culture is in jeopardy," he says, adding, "But they still whip up an amazing fish curry!"

More viewers were probably munching on simpler dishes during the game ... like ... popcorn? Cameron Diaz was caught on camera feeding Yankees star Alex Rodriguez popcorn while they cozied up in a luxury box at Cowboys Stadium. Some people were disturbed, some enough to boo.

Speaking of booing, you all know by now that Christina Aguilera messed up the national anthem. The pop diva has apologized, and here's proof she does know the words. Perhaps forgiveness will come easier after watching these wretched renditions from the past.

Say what you will about Christina, at least she probably had a good seat. That's more than about 400 Super Bowl fans got. They were told they could not take the seats they'd paid for because their section of Cowboys Stadium was still under construction. No doubt those fans upon hearing that news had to dig deep, a theme that resonated during the games faithier moments. Even before kick off there was controversy over rejected ads from JesusHatesObama.com, a political novelty t-shirt company that had dueling bobble heads of Jesus and Obama, and the Fixed Point Foundation, a group that promotes Christianity in the public square. As Usher would sing "Oh my God..." or "Oh my gosh..."

Grading every ad: Best and worst of Super Bowl commercials 2011

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Filed under: Football • Pro football • Sports • Super Bowl
soundoff (776 Responses)
  1. Dallas

    i`m not even an american but the chrysler commercial send shivers down my spine ! EPIC !! thas what america is all about.. gettin back up !

    February 7, 2011 at 4:51 pm | Report abuse |
  2. marianewyork

    What about that foul, appalling, violent pepsi ad. I was stunned. Could not believe what I saw. How did they think that was funny or would help their product??? Scary.

    February 7, 2011 at 4:54 pm | Report abuse |
  3. EM

    How does Timothy Hutton know that all 2,621,418 Tibetans can even make fish curry? Let lone "whip" it up? Let alone whip up an "amazing" one? Did he check? Does he know all 2,621,418 Tibetans? Did he interview them? Conduct 2,621,418 interviews?

    Did anybody doing that commercial even check to see how far Tibet is from the ocean? And whether fish even figure in their diet?

    Typical private enterprise advertising: ie, stupid.

    February 7, 2011 at 4:56 pm | Report abuse |
    • ObammaAlabamaSlamma

      @EM:

      How do you know that Timothy Hutton doesn't know that all 2,621,418 Tibetans can make fish curry? Let lone "whip" it up? Let alone whip up an "amazing" one? Did you check to make sure that Hutton didn't check? Do you know that he doesn't know all 2,621,418 Tibetans? Did you interview him about interviewing Tibetans? Grill him about conducting 2,621,418 interviews?

      Did anybody slamming that commercial even check to see how many lakes and rivers Tibet has? And write a treatise about how insignificant fish is in the Tibetan diet?

      Typical internet complaints: ie, stupid.

      February 7, 2011 at 5:26 pm | Report abuse |
    • ObammaAlabamaSlamma

      Here's some fact-finding for you;

      http://chineseculture.about.com/library/weekly/aa012901a.htm

      "Now it is popular to eat fish among Tibetans. The supply of live fish couldn't meet the demand in markets. As a result, Hungba Village has become a well-known prosperous fishing center. "

      February 7, 2011 at 5:29 pm | Report abuse |
    • Mike

      You are BRILLIANT!!!
      Groupon is a greedy, bloated, money grubbing, insensitive, horrible monster! Resign, Mason!

      February 7, 2011 at 5:56 pm | Report abuse |
    • Dechen Wangmo

      I am a Tibetan not Chinese and I know how to whip amazing fish curry! You can come and interview me and eat the fish curry. Tibet is the source of the largest rivers like Brahmaputra and Ganges. We Tibetan do like and eat fish curry.

      February 7, 2011 at 5:58 pm | Report abuse |
    • Just me

      Timothy Hutton was hilarious! Sick of celebrity do-gooders lecturing us. It was perfect.

      February 7, 2011 at 8:27 pm | Report abuse |
  4. Buns66`

    Could not watch the game, but saw a clip of Christina and the National Anthem!! HORRIBLE!! She not only did not know the words (shame on her!!), but she sounded like she was screaming the song (and not even on-key). The Black-Eyed peas were terrible as well – the few seconds I could stand to watch them on my computer!!

    February 7, 2011 at 4:59 pm | Report abuse |
    • I like rusty spooooooooons

      Black Eyed Peas proved they need a studio to sound good. That was the worst halftime show I can remember.

      February 8, 2011 at 9:06 am | Report abuse |
  5. Really? Really?

    I think the whole lot surrounding the superbowl was a fustercluck. From the ads to Christina to fans getting turned away at the 11th hour.

    February 7, 2011 at 5:00 pm | Report abuse |
    • webwench

      The worst ever super bowl all around.

      February 7, 2011 at 7:19 pm | Report abuse |
  6. Mike Garcia

    The Chrysler Superbowl commerical with Eminem was a true story of Detroit. A great blue collar city with alot of grit. The city will come back to its new glory days because of the hardworking people that reside here.

    February 7, 2011 at 5:09 pm | Report abuse |
  7. Scott

    Frankly we were too busy laughing at her her performance of the national anthem that we didn't even notice she got the words wrong; she could not be heard over the laughter at some points. Man she was horrible. The anthem is not a blues song. Its also not a flexible work, it should be sung in a certain way.

    February 7, 2011 at 5:20 pm | Report abuse |
  8. phitewower

    Yo tiajawanadog if its so great in mexico go back. And take 6 mil w/ you.

    February 7, 2011 at 5:21 pm | Report abuse |
  9. Suncatcher

    Yo Xtina Dawg! You're going to Hollywood!

    February 7, 2011 at 5:38 pm | Report abuse |
  10. BoFo

    Well, if I needed a reason not to buy a Chrysler product (wouldn't anyway), I sure have one now.

    February 7, 2011 at 5:38 pm | Report abuse |
    • JW from the D

      BoFo... Please understand that Chrysler put the city first and the product second. Yeah – the re-branded Sebring is weak and I don't suspect people are going to go out in drives to buy them, but it created so much good will here in Detroit. Everywhere we turn people put our city down, and as this commercial points most have never even been here to see the region first-hand. Well one thing about us Detroiters is regardless of what people say we will always LOVE this city. I doubt you can say the same about where you're from. I challenge you to put your pre-conceived notions aside and come here. You see a region thriving with amazing entertainment, world-class food, downtown areas that put most to shame and best of all you'll see that we're hard working, friendly people that want to share our passion for Detroit.

      February 7, 2011 at 10:29 pm | Report abuse |
  11. roflamericanwinner

    KC Chiefs win next year. mark my words.

    February 7, 2011 at 5:41 pm | Report abuse |
  12. eileen

    all the SINGERS and I use that word loosley were absoultely HORRIBLE could someone please sing the songs the way they were written and stop puttting YOUR STYLE on them – and that half time show – the colors were pretty thats all I can say about that and as far as the commercials go – it would be better if they all stuck to little kids and animals -3 mil for these things – you gotta be kidding- they all need new advertising agencies

    February 7, 2011 at 5:48 pm | Report abuse |
  13. Mike

    Groupon's ads were the epitome of bad taste! Andrew Mason should resign and and donate a ton of money (BILLION?) to save the Tibetan people! He is a clod with foot in mouth disease! Groupon keeps getting sued because they think they are better than anyone else.They think that laws and being decent DO NOT apply to them! they think they can get away with murder and exit laughing! NOT THIS TIME!!! Groupon must pay for this mess! Suffering is not something "funny".

    February 7, 2011 at 5:54 pm | Report abuse |
  14. Mike

    Cancel your Groupon accounts and demand mason resign!

    February 7, 2011 at 5:59 pm | Report abuse |
  15. Rupert

    I think we have to be the only country where singers try to church up the national anthem. Why can't we just sing the notes as they are? I don't need you inserting 42 notes into "freeeeeeeeEEEEEeEEEEEEEEEEEEeEEEEEEeeeeeeeeeeeee".

    February 7, 2011 at 6:11 pm | Report abuse |
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