Monday quarterbacking: Super Bowl's hits and fumbles
Groupon's ad generated much controversy.
February 7th, 2011
11:06 AM ET

Monday quarterbacking: Super Bowl's hits and fumbles

The Packers might have been the official winners of Super Bowl XLV, but if we're counting Web buzz, there were plenty of other victors Sunday night.

(And some losers, but we'll get to them later.)

"Chrysler 200" scored as the top search in Google on Monday morning due largely to a gritty commercial featuring Eminem and his hit "Lose Yourself."

Against the hard-driving beat of the song, a glistening new Chrysler 200 is seen. The vehicle is meant to replace the Chrysler Sebring midsize car, which was lambasted by critics.

"What does a town that's been to hell and back know about the finer things in life?" a gritty voice asks about Detroit. "Well I'll tell ya, more than most. You see, it's the hottest fires that make the hardest steel. Add hard work and conviction and the know-how that runs generations deep in every last one of us.

"That's who we are," the voice says. "That's our story." Cue Em, who himself has been in rehab. In the video, he walks into a theater where gospel singers are giving it a ton of heart. Message: The Motor City's woes are behind it.

Another clever ad, for the Volkswagen Passat, has us fawning over "The Darth Vader Kid," 6-year-old Max Page, who was busy Monday doing the rounds on morning shows. Max has a congenital heart defect, and has a pacemaker, but his physicians say he's able to live a relatively normal life. He said he was "thrilled" to show off his "special move" in the ad.

Speaking of special moves, fans appear to be torn over whether the Black Eyed Peas halftime show was banging or blah. The Peas, joined by Slash and Usher, sang their usual family-friendly hits, but Will.i.am tossed it up a bit and changed the lyrics to "Where Is the Love?" He rapped: "In America we need to get things straight/Obama let's get these kids educated/Create jobs so the country stays stimulated/This is dedicated to all the innovators."

There is far less debate over whether Groupon offended with its ad about getting discounts on products and services. During the ad, actor Timothy Hutton appears to be served a meal at Himalayan Restaurant in Chicago. "The people of Tibet are in trouble. Their very culture is in jeopardy," he says, adding, "But they still whip up an amazing fish curry!"

More viewers were probably munching on simpler dishes during the game ... like ... popcorn? Cameron Diaz was caught on camera feeding Yankees star Alex Rodriguez popcorn while they cozied up in a luxury box at Cowboys Stadium. Some people were disturbed, some enough to boo.

Speaking of booing, you all know by now that Christina Aguilera messed up the national anthem. The pop diva has apologized, and here's proof she does know the words. Perhaps forgiveness will come easier after watching these wretched renditions from the past.

Say what you will about Christina, at least she probably had a good seat. That's more than about 400 Super Bowl fans got. They were told they could not take the seats they'd paid for because their section of Cowboys Stadium was still under construction. No doubt those fans upon hearing that news had to dig deep, a theme that resonated during the games faithier moments. Even before kick off there was controversy over rejected ads from JesusHatesObama.com, a political novelty t-shirt company that had dueling bobble heads of Jesus and Obama, and the Fixed Point Foundation, a group that promotes Christianity in the public square. As Usher would sing "Oh my God..." or "Oh my gosh..."

Grading every ad: Best and worst of Super Bowl commercials 2011

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Filed under: Football • Pro football • Sports • Super Bowl
soundoff (776 Responses)
  1. roflamericanwinner

    Bah. Christina tried.. I respect her for that. But there were lots of fans, and players, that did not respect the national anthem. Living the American dream and still didn't respect it. Face the flag put ur hand over ur heart, show some respect.

    February 7, 2011 at 6:13 pm | Report abuse |
    • Ex-POWsDaughter

      You are so right. I am so disgusted to see the lack of repsect and the complete indifference shown in public when our national anthem is played. Shame on you that think you don't owe a few minutes of reverence to the symbol of our country and to those who went before you to make sure your apathetic a$$ could sit at a ball-game in complete and total FREEDOM.

      February 7, 2011 at 6:45 pm | Report abuse |
    • JW from the D

      Agree 100%!!!! National sports leagues should reprimand the players for such disrespectful and unprofessional conduct!!!!

      February 7, 2011 at 10:32 pm | Report abuse |
  2. al

    I fully agree with Scott that the national antema should not be altered in anyway by any one, maybe by the act of the congress!

    February 7, 2011 at 6:35 pm | Report abuse |
  3. Al

    I fully agree with Scott that our national antem should not altered by any one, least by an unknown singer! Least at a natinal event!

    February 7, 2011 at 6:40 pm | Report abuse |
  4. Mimi G of Toronto

    To JT: What a bunch of BS are you talking about? Are you for real? I bet you anything, you are living somewhere in the West (outside of China) – am I correct? And you talk about Tibet being better off under PRC? You must be mad! Or you are being paid big time to write something so rubbish. Don't kid yourself JT. Apparently you don't know the truth: People in Tibet are desperate, no human rights at all, they are second class citizens in their own homeland, and all because China is greedy and a big bully. China couldn't care about the Tibetan people, China just want access to all the rich minerals and natural resources worth in the millions, and now that they have Tibet in their control, they don't want to let go and don't want the world to know what is really happening in Tibet and to the Tibetan people. People like yourself, selfish and misplaced allegence, even when you know China's injustice to not just Tibetans but to their own people. It is unbelievable that you could spread such outright propaganda & lies. Do you even sleep well at night saying all those outragious lies?

    February 7, 2011 at 7:02 pm | Report abuse |
  5. iPietas

    "This ad on Tibet is actually speaking for the oppressed Tibetan people, who have no voice in Tibet due to China's tight control. And this is why the ad offends China; believe me, China is not offended because they care so much about the people of Tibet, but what Timothy Hutton stated is the truth, the Tibetans in Tibet are in trouble and the Tibetan culture is in jeopardy. This is the truth China does not want the world to know or hear. Thank you for the brilliant Groupon ad: message heard & understood, and the humor too!" – Mimi G from Toronto. she hit it spot on and I just had to repost this.

    February 7, 2011 at 7:25 pm | Report abuse |
  6. amarmo

    im sorry but the black Eyed Peas were horrible. It just goes to show you how over produced these groups are by the record companys. It shows that its about image and not the qualiy of the music. The NFL needs to get real bands at the Super Bowl and not these computer dubbed singers. Bring on the great bands. Also here is a thought.....if your going to have singers in the half time show make sure they can SING.

    February 7, 2011 at 7:41 pm | Report abuse |
  7. Just me

    It wasn't the fact that Christina blew a line in the National Anthem. It's that she yodeled it. It was awful!! Bring back Whitney!

    February 7, 2011 at 8:25 pm | Report abuse |
    • ShiningEmber

      Bring back Cher!

      February 7, 2011 at 8:40 pm | Report abuse |
  8. david

    .... everyone is saying we are forgetting about the game? Well, what about it? Sloppiest played game I've seen in awhile! Neither team played with any intensity or skill. Worst Superbowl game and entertainment EVER! The lame game is the real reason we have time to criticize the HORRID music by Christina AND the BEP. Let's be honest – anthem was butchered 'cause yet again Christina thinks she's black! What is she trying to prove? Also – best ad was the Darth Vader – those VW's are nice – saw one at the unveiling of the new Passat. The worst ads were Pepsi nut shots and black-on-white violence against a woman. A new low – shame on Pepsi – Coke is the best anyway!!!

    February 7, 2011 at 8:53 pm | Report abuse |
    • itsnottheendoftheworld

      you know nothing about football and top that off your taking things way out of context.

      February 8, 2011 at 3:17 am | Report abuse |
  9. The pepsi can throw was racist

    If a white couple hit a black jogger...all hell would break loose!

    February 7, 2011 at 9:20 pm | Report abuse |
  10. The pepsi can throw was racist

    Pepsi has gone overboard in seeking their market share.Let a white couple argue and hit a young black jogger upside the head see what happens.I have followed these commercials since Micheal Jacksons head caught on fire.I think pepsi targets certain people. thats just my opinion.

    February 7, 2011 at 10:07 pm | Report abuse |
    • itsnottheendoftheworld

      drop the racist talk, if anything.. you should be mad at the fact that the black guy went all goggle eyed at a white girl.

      February 8, 2011 at 3:21 am | Report abuse |
  11. Everytrigs

    1. Chrysler commercial was just awesome. What a way to rebuild a brand.
    2. The fact that you all are arguing over Tibet means ... they succeeded. You now know Groupon's business, you know their nonprofit history, and you know the issue toward which they have given signfiicant money: Tibet. I wonder how much these offended Americans have done for their liberation.

    February 7, 2011 at 10:07 pm | Report abuse |
    • itsnottheendoftheworld

      like

      February 8, 2011 at 3:21 am | Report abuse |
  12. Jamas

    By far, Groupon's Tibetan ad was the best of the night. Unexpected and original. If you can't find a laugh in that spot, you won't find it anywhere. Bravo, Hutton – for having the guts to have some fun.

    February 7, 2011 at 10:11 pm | Report abuse |
  13. LR

    It should be sung in a certain way? According to you? Are you the keeper of the music genie? Jerk.

    February 7, 2011 at 10:25 pm | Report abuse |
  14. Americafirst

    If this aguilera babe would have sang "The Eyes of Texas Are Upon You" that way , she would have been booed and deported. The whole show was disgusting. The world found out what many of us already knew. The Peas are a un-talented bunch without techno junk,They are just that: Junk. Halftime looked like an outake of TRON. Next year get the best party guy around:Jimmy Buffett

    February 7, 2011 at 10:46 pm | Report abuse |
  15. Conkfitter

    Jimmy Buffett for next Super Bowl Halftime. Vince Gill does the Anthem or Linda Ronstadt. at least they would sing it right. That's' easy

    February 7, 2011 at 10:49 pm | Report abuse |
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