Monday quarterbacking: Super Bowl's hits and fumbles
Groupon's ad generated much controversy.
February 7th, 2011
11:06 AM ET

Monday quarterbacking: Super Bowl's hits and fumbles

The Packers might have been the official winners of Super Bowl XLV, but if we're counting Web buzz, there were plenty of other victors Sunday night.

(And some losers, but we'll get to them later.)

"Chrysler 200" scored as the top search in Google on Monday morning due largely to a gritty commercial featuring Eminem and his hit "Lose Yourself."

Against the hard-driving beat of the song, a glistening new Chrysler 200 is seen. The vehicle is meant to replace the Chrysler Sebring midsize car, which was lambasted by critics.

"What does a town that's been to hell and back know about the finer things in life?" a gritty voice asks about Detroit. "Well I'll tell ya, more than most. You see, it's the hottest fires that make the hardest steel. Add hard work and conviction and the know-how that runs generations deep in every last one of us.

"That's who we are," the voice says. "That's our story." Cue Em, who himself has been in rehab. In the video, he walks into a theater where gospel singers are giving it a ton of heart. Message: The Motor City's woes are behind it.

Another clever ad, for the Volkswagen Passat, has us fawning over "The Darth Vader Kid," 6-year-old Max Page, who was busy Monday doing the rounds on morning shows. Max has a congenital heart defect, and has a pacemaker, but his physicians say he's able to live a relatively normal life. He said he was "thrilled" to show off his "special move" in the ad.

Speaking of special moves, fans appear to be torn over whether the Black Eyed Peas halftime show was banging or blah. The Peas, joined by Slash and Usher, sang their usual family-friendly hits, but Will.i.am tossed it up a bit and changed the lyrics to "Where Is the Love?" He rapped: "In America we need to get things straight/Obama let's get these kids educated/Create jobs so the country stays stimulated/This is dedicated to all the innovators."

There is far less debate over whether Groupon offended with its ad about getting discounts on products and services. During the ad, actor Timothy Hutton appears to be served a meal at Himalayan Restaurant in Chicago. "The people of Tibet are in trouble. Their very culture is in jeopardy," he says, adding, "But they still whip up an amazing fish curry!"

More viewers were probably munching on simpler dishes during the game ... like ... popcorn? Cameron Diaz was caught on camera feeding Yankees star Alex Rodriguez popcorn while they cozied up in a luxury box at Cowboys Stadium. Some people were disturbed, some enough to boo.

Speaking of booing, you all know by now that Christina Aguilera messed up the national anthem. The pop diva has apologized, and here's proof she does know the words. Perhaps forgiveness will come easier after watching these wretched renditions from the past.

Say what you will about Christina, at least she probably had a good seat. That's more than about 400 Super Bowl fans got. They were told they could not take the seats they'd paid for because their section of Cowboys Stadium was still under construction. No doubt those fans upon hearing that news had to dig deep, a theme that resonated during the games faithier moments. Even before kick off there was controversy over rejected ads from JesusHatesObama.com, a political novelty t-shirt company that had dueling bobble heads of Jesus and Obama, and the Fixed Point Foundation, a group that promotes Christianity in the public square. As Usher would sing "Oh my God..." or "Oh my gosh..."

Grading every ad: Best and worst of Super Bowl commercials 2011

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Filed under: Football • Pro football • Sports • Super Bowl
soundoff (776 Responses)
  1. Gottheball

    The Peas sucked, Eminem rocked, the log that hit Roseann Barr in the chest is more like what comes out her rear, the Darth Vader kid was great, and I still don't like Doritos.

    February 7, 2011 at 11:52 am | Report abuse |
    • BEPsRocked

      Black Eyed Peas rocked... their sound person was a disaster. Half the time their microphones were off. That's not their fault. You have to look PAST the sabatoge. That's all. Were you the soundman?

      February 7, 2011 at 11:56 am | Report abuse |
    • TwM

      peas sucked deal with it fanboy

      February 7, 2011 at 12:06 pm | Report abuse |
  2. Jack Dorstedder

    There weren't any note-worthy commercials at all, not one. None of the really great, creative ones we've seen in the past for the Super Bowl. None that were special, different, interesting in any way whatsoever.

    February 7, 2011 at 11:52 am | Report abuse |
    • BEPsRocked

      Completely agree. This year's ad were devoid of cleverness. Apparently, Madison Avenue is cutting back on recruitment efforts.

      February 7, 2011 at 11:54 am | Report abuse |
  3. Jaycee

    Love Christina, but agree w/Novak – why in hello can't they just sing the song instead of trying to make it "so much better"?!!!! NOT!!!!!

    February 7, 2011 at 11:54 am | Report abuse |
  4. Star Spangled Travesty

    Our national anthem blows. Not catchy at all. Everyone botches it. A good anthem should give you goosebumps and feel inspired. The only good thing about it is it is based on a drinking song.

    February 7, 2011 at 11:54 am | Report abuse |
    • Bob

      We'll change it to "Tonight's Gonna be a Good Night" just for you

      February 7, 2011 at 11:57 am | Report abuse |
    • Star Spangled Travesty

      @Bob,

      Yeah, if you think that, I 'm almost offended you think I'm that stupid.

      February 7, 2011 at 12:00 pm | Report abuse |
    • Really

      @ Star Spangled Travesty – It does inspire you if you really think about the words. We were in a battle but through all the smoke and guns going off we could see our flag was still there and we won the battle and our independence. I'm sorry if that doesn't do much for you but I tear up everytime I hear it.

      February 7, 2011 at 12:03 pm | Report abuse |
    • Star Spangled Travesty

      @Really

      That's a nice comment. Well, I'm glad you like it. I just never cared for it much.

      February 7, 2011 at 12:08 pm | Report abuse |
    • Lynn

      @Really...The song was not written during a battle for American Independence, but during the War of 1812.

      February 7, 2011 at 1:30 pm | Report abuse |
  5. AWESOME

    see it:
    http://www.youtube.com/watch?v=2JqWaqvocoI

    February 7, 2011 at 11:55 am | Report abuse |
  6. cb

    The saddest part was the lack of respect shown to the medal of honor recipient – Staff Sergeant Salvatore Augustine Giunta. He should have been center stage – he is one of the rarest gems that this country has and to be carelessly handled as he was – what a shame. Forget the mishap that was the half time show and the disgusting rendition of our national anthem – they all do not deserve the light of day!

    February 7, 2011 at 11:55 am | Report abuse |
    • toxictown

      Seriously. They should have cut the atrocious BEP set short and done more w/him and the military guys.

      February 7, 2011 at 12:28 pm | Report abuse |
  7. james

    We Americans are such local people no clue how small this game really is it is so sad to realize we still think we r an empire and we have been surpassed by most developed countries in the world in just about all measures but who cares we have hand ball or as we call it football.

    Let's just stay fat dumb and happy celebrating our 'world champions" and think we still are relevant soo sad.

    February 7, 2011 at 11:56 am | Report abuse |
    • JEM

      James, I don't have the airline schedule in front of me but I'd be willing to bet there's a plane leaving in the next hour to someplace where the people & cultures are less offensive to you. I suggest you look into an address change. I'm sure the rest of us will learn to get along without you.

      February 7, 2011 at 12:08 pm | Report abuse |
    • G

      Relevance? Commas?

      February 7, 2011 at 12:13 pm | Report abuse |
    • Dud

      Man, what is your problem? If you think things in the good old USA are so bad and we are all dumb, fat, and happy, I think many of us would suggest you go somewhere else. Chill out.

      February 7, 2011 at 12:22 pm | Report abuse |
  8. kginsbo

    Black Eyed Peas stunk. Everything around them seemed pretty cool, but the group itself standing there with superhero costumes on with no energy was a complete bore. Not to mention that there was no band. Not a big deal if they were actually good singers, but to see people who need vocalizers doing karoke with no energy.... blah.

    February 7, 2011 at 11:57 am | Report abuse |
  9. victim of democrat hypocrisy

    Offending the oppressive communist Chinese government every now and them and causing them to "lose face" is a good thing.

    February 7, 2011 at 11:58 am | Report abuse |
  10. Really

    I thought the Pepsi Max commercial with the man and woman on a date with both of them thinking different thoughts was HILARIOUS!! Also the Bud commercial with the really scary cowboy who starts singing Tiny Dancer. I was a little confused at Michael Douglas's little tribute movie at the beginning. What was that for? No one else is talking about it.

    February 7, 2011 at 11:58 am | Report abuse |
    • Dark Helmet

      I thought that date commercial was awesome too, but so far you're the only other person I can find who has mentioned it.

      February 7, 2011 at 12:17 pm | Report abuse |
    • Pat

      what privileges the ones every single American receives at birth, sounds the man keeping you down is you idiot! Those times are over and your like the KKK bringing this stuff up, you should be slapped by your mother!!!

      February 7, 2011 at 12:36 pm | Report abuse |
    • Pat

      oh sorry that reply wasn't directed at you it was meant to be aimed a guy who likes to slap white people cause they are white sorry man discard that!!!

      February 7, 2011 at 12:38 pm | Report abuse |
  11. Tim Renfro

    I would have liked to have seen the second half of the super bowl, but Dish Network and Fox decided to black out the channel for that time period.

    February 7, 2011 at 11:59 am | Report abuse |
    • joy

      not in all areas, i have dish and it was not block out

      February 7, 2011 at 12:02 pm | Report abuse |
  12. Fed Up 2

    "That's more about 400 Super Bowl fans got."

    Guess people make mistakes all the time, huh?

    February 7, 2011 at 11:59 am | Report abuse |
  13. JamesT

    Black-Eyed Peas stunk. Body lights were a nice touch, but that's where it ended.

    February 7, 2011 at 12:00 pm | Report abuse |
  14. joy

    the worst ad was the test baby.

    February 7, 2011 at 12:00 pm | Report abuse |
    • Dud

      Yes, that was juvenile.

      February 7, 2011 at 12:25 pm | Report abuse |
    • toxictown

      Yeah, I'm surprised they aren't getting more flack for that.

      February 7, 2011 at 12:31 pm | Report abuse |
  15. tina

    Who really cares about the commercials?...it's the GAME that REALLY counted..

    February 7, 2011 at 12:02 pm | Report abuse |
    • Boba

      Darth Vader won.

      February 7, 2011 at 12:12 pm | Report abuse |
    • Layne

      It's not just the game, it's the whole experience. It's the tailgate parties, the chips and salsa, the bets with your neighobrs and coworkers and in-laws, and even the commercials.

      The superbowl isn't a game as much as it is an American experience.

      February 7, 2011 at 12:34 pm | Report abuse |
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