Monday quarterbacking: Super Bowl's hits and fumbles
Groupon's ad generated much controversy.
February 7th, 2011
11:06 AM ET

Monday quarterbacking: Super Bowl's hits and fumbles

The Packers might have been the official winners of Super Bowl XLV, but if we're counting Web buzz, there were plenty of other victors Sunday night.

(And some losers, but we'll get to them later.)

"Chrysler 200" scored as the top search in Google on Monday morning due largely to a gritty commercial featuring Eminem and his hit "Lose Yourself."

Against the hard-driving beat of the song, a glistening new Chrysler 200 is seen. The vehicle is meant to replace the Chrysler Sebring midsize car, which was lambasted by critics.

"What does a town that's been to hell and back know about the finer things in life?" a gritty voice asks about Detroit. "Well I'll tell ya, more than most. You see, it's the hottest fires that make the hardest steel. Add hard work and conviction and the know-how that runs generations deep in every last one of us.

"That's who we are," the voice says. "That's our story." Cue Em, who himself has been in rehab. In the video, he walks into a theater where gospel singers are giving it a ton of heart. Message: The Motor City's woes are behind it.

Another clever ad, for the Volkswagen Passat, has us fawning over "The Darth Vader Kid," 6-year-old Max Page, who was busy Monday doing the rounds on morning shows. Max has a congenital heart defect, and has a pacemaker, but his physicians say he's able to live a relatively normal life. He said he was "thrilled" to show off his "special move" in the ad.

Speaking of special moves, fans appear to be torn over whether the Black Eyed Peas halftime show was banging or blah. The Peas, joined by Slash and Usher, sang their usual family-friendly hits, but tossed it up a bit and changed the lyrics to "Where Is the Love?" He rapped: "In America we need to get things straight/Obama let's get these kids educated/Create jobs so the country stays stimulated/This is dedicated to all the innovators."

There is far less debate over whether Groupon offended with its ad about getting discounts on products and services. During the ad, actor Timothy Hutton appears to be served a meal at Himalayan Restaurant in Chicago. "The people of Tibet are in trouble. Their very culture is in jeopardy," he says, adding, "But they still whip up an amazing fish curry!"

More viewers were probably munching on simpler dishes during the game ... like ... popcorn? Cameron Diaz was caught on camera feeding Yankees star Alex Rodriguez popcorn while they cozied up in a luxury box at Cowboys Stadium. Some people were disturbed, some enough to boo.

Speaking of booing, you all know by now that Christina Aguilera messed up the national anthem. The pop diva has apologized, and here's proof she does know the words. Perhaps forgiveness will come easier after watching these wretched renditions from the past.

Say what you will about Christina, at least she probably had a good seat. That's more than about 400 Super Bowl fans got. They were told they could not take the seats they'd paid for because their section of Cowboys Stadium was still under construction. No doubt those fans upon hearing that news had to dig deep, a theme that resonated during the games faithier moments. Even before kick off there was controversy over rejected ads from, a political novelty t-shirt company that had dueling bobble heads of Jesus and Obama, and the Fixed Point Foundation, a group that promotes Christianity in the public square. As Usher would sing "Oh my God..." or "Oh my gosh..."

Grading every ad: Best and worst of Super Bowl commercials 2011

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Filed under: Football • Pro football • Sports • Super Bowl
soundoff (776 Responses)
  1. MW

    I thought the Groupon commercials were the best of the night! I didn't think they were offensive; they were funny!

    February 7, 2011 at 12:03 pm | Report abuse |
  2. me

    First time I ever saw the black eyed peas perform. I thought they sounded like, as simon cowell woud put it, "bad karioke". And they electronic voice overdub sounded so cheesy. Last time I saw a performance that cheesy when when Kanye West did saturday night live – same cheesy production, electonic voice dub and all. I guess people who can't sing do that to try to mask it.

    February 7, 2011 at 12:03 pm | Report abuse |
    • TwM


      February 7, 2011 at 12:09 pm | Report abuse |
    • Pat

      yes and the lights and outfits muffled any attempt of Will-I-Am's message to Obama haha! Plus I think Usher was lip syncing like the B.E.P. should of?

      February 7, 2011 at 12:22 pm | Report abuse |
  3. chase

    the VW darth vader commercial was the best.
    The coke commercial with the two guards was nice, and kinda funny. I feel like a kid in a candy store, i feel like a nerd in a robot convention.... LOL

    February 7, 2011 at 12:04 pm | Report abuse |
  4. sulden

    am I the ONLY one who liked the Teleflora add...????? Thought it was hilarious!

    February 7, 2011 at 12:05 pm | Report abuse |
    • Big Red

      I agree. By far the best and funniest yet no one is talking about it.

      February 7, 2011 at 12:25 pm | Report abuse |
    • SophyB

      The one about the "rack"? Oh yeah, that was classic.......

      February 7, 2011 at 3:13 pm | Report abuse |
  5. mixedapproach

    The only clever commerical was Darth Vader. The rest were weak feeble attempts.

    February 7, 2011 at 12:05 pm | Report abuse |
  6. Jaycee

    James, are you sure you're an American? So if we celebrate an American custom like the Super Bowl that makes us irrelevant & fat, dumb, & happy?!? We need to be a "local" people and appreciate our own culture. Our country has gone to hell because our "leaders" have taken the "local" away – we've sure helped (and saved) enough foreign countries at the cost of American citizens! We need to be proud of being Americans. THAT being said – half-time sucked!

    February 7, 2011 at 12:05 pm | Report abuse |
  7. tj

    Give Christina a break. I definately think they all oversing the song with all that shrill and warbling but she at least got out there and gave it a shot. As far as halftime, black eyed peas revealed for what they are, semi talented and mediocre at best. I think most artists these days fall into that category. The audio was horrible and um Fergie, is that all you got duchess?

    February 7, 2011 at 12:07 pm | Report abuse |
  8. Todd E.

    I thought Christina's rendition of the National Anthem was atrocious before I realized that she had blown the lyrics. I hate that singers try to "out-soul" each other. She is in good company, however. Michael Bolton, Jesse McCartney, Eli Young have all done worse. They do have one thing in common; they all suck.

    February 7, 2011 at 12:08 pm | Report abuse |
    • Thomas

      Roseanne Barr

      nuff said

      February 7, 2011 at 12:21 pm | Report abuse |
    • Dud

      If you want a decent rendition of the national anthem, it is better to ask a country western singer to do most of them "get it". But, anytime you look to the pop culture for someone to sing it, you will too often end up with a bad "performer" rather than a competent "singer". Christina can be excused for her human mistake,of course, but I'd say her "performing" got in the way of her "competence". As a professional she is properly embarrassed and that is enough. We can move on now to the mistakes made by several professional football players. Those mistakes were more costly and will be remember far longer than Christina's singing flub.

      February 7, 2011 at 12:33 pm | Report abuse |
    • Pat

      mainstream music is now producing nothing but studio artist! They sound great on the CD but thats due to hours and days of editing all the crap out, than when they preform the crap comes out!!!

      February 7, 2011 at 12:46 pm | Report abuse |
  9. Cliff

    I miss the Fedex adds from years past. Those were always the funniest. This year's crop was mediocre.

    February 7, 2011 at 12:10 pm | Report abuse |
  10. USMC79

    All this talk about Chinese and food makes me crave some chow mein and general chicken man!

    February 7, 2011 at 12:11 pm | Report abuse |
  11. Terra

    Groupon says it's commercial was meant to show support and bring to light the suffering of the people of Tibet. If that was the goal, then the commercial was an epic fail. Even though Groupon is donating money to these causes, now all anyone will see is how completely insensitive and inappropriate the company is towards the very causes it supports. Hey Groupon – I've cancelled my subscription along with thousands of other loyal customers. It's time for an apology in a big way, and not to just the people of Tibet, but to every American who is tired of having the image of being ignorant and insensitive to worldly issues.

    February 7, 2011 at 12:11 pm | Report abuse |
  12. ATLien

    Cram it in the boot!!!!!!!!

    February 7, 2011 at 12:11 pm | Report abuse |
  13. USMC79

    The Career Builder chimps are freakin' funny. They used to have a lot of those commercials in the past.

    February 7, 2011 at 12:11 pm | Report abuse |
  14. G

    Black Eyed Peas were atrocious.

    February 7, 2011 at 12:12 pm | Report abuse |
  15. Geoff Barton

    Although I cannot speak for anyone other than myself, but if one follows the political implications of a truly Free Tibet, this ad would not offend Tibet, but rather China, whose government is against an independent Tibet.

    February 7, 2011 at 12:12 pm | Report abuse |
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