Monday quarterbacking: Super Bowl's hits and fumbles
Groupon's ad generated much controversy.
February 7th, 2011
11:06 AM ET

Monday quarterbacking: Super Bowl's hits and fumbles

The Packers might have been the official winners of Super Bowl XLV, but if we're counting Web buzz, there were plenty of other victors Sunday night.

(And some losers, but we'll get to them later.)

"Chrysler 200" scored as the top search in Google on Monday morning due largely to a gritty commercial featuring Eminem and his hit "Lose Yourself."

Against the hard-driving beat of the song, a glistening new Chrysler 200 is seen. The vehicle is meant to replace the Chrysler Sebring midsize car, which was lambasted by critics.

"What does a town that's been to hell and back know about the finer things in life?" a gritty voice asks about Detroit. "Well I'll tell ya, more than most. You see, it's the hottest fires that make the hardest steel. Add hard work and conviction and the know-how that runs generations deep in every last one of us.

"That's who we are," the voice says. "That's our story." Cue Em, who himself has been in rehab. In the video, he walks into a theater where gospel singers are giving it a ton of heart. Message: The Motor City's woes are behind it.

Another clever ad, for the Volkswagen Passat, has us fawning over "The Darth Vader Kid," 6-year-old Max Page, who was busy Monday doing the rounds on morning shows. Max has a congenital heart defect, and has a pacemaker, but his physicians say he's able to live a relatively normal life. He said he was "thrilled" to show off his "special move" in the ad.

Speaking of special moves, fans appear to be torn over whether the Black Eyed Peas halftime show was banging or blah. The Peas, joined by Slash and Usher, sang their usual family-friendly hits, but Will.i.am tossed it up a bit and changed the lyrics to "Where Is the Love?" He rapped: "In America we need to get things straight/Obama let's get these kids educated/Create jobs so the country stays stimulated/This is dedicated to all the innovators."

There is far less debate over whether Groupon offended with its ad about getting discounts on products and services. During the ad, actor Timothy Hutton appears to be served a meal at Himalayan Restaurant in Chicago. "The people of Tibet are in trouble. Their very culture is in jeopardy," he says, adding, "But they still whip up an amazing fish curry!"

More viewers were probably munching on simpler dishes during the game ... like ... popcorn? Cameron Diaz was caught on camera feeding Yankees star Alex Rodriguez popcorn while they cozied up in a luxury box at Cowboys Stadium. Some people were disturbed, some enough to boo.

Speaking of booing, you all know by now that Christina Aguilera messed up the national anthem. The pop diva has apologized, and here's proof she does know the words. Perhaps forgiveness will come easier after watching these wretched renditions from the past.

Say what you will about Christina, at least she probably had a good seat. That's more than about 400 Super Bowl fans got. They were told they could not take the seats they'd paid for because their section of Cowboys Stadium was still under construction. No doubt those fans upon hearing that news had to dig deep, a theme that resonated during the games faithier moments. Even before kick off there was controversy over rejected ads from JesusHatesObama.com, a political novelty t-shirt company that had dueling bobble heads of Jesus and Obama, and the Fixed Point Foundation, a group that promotes Christianity in the public square. As Usher would sing "Oh my God..." or "Oh my gosh..."

Grading every ad: Best and worst of Super Bowl commercials 2011

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Filed under: Football • Pro football • Sports • Super Bowl
soundoff (776 Responses)
  1. USMC79

    Groupon.com in general is a stupid website any way.

    February 7, 2011 at 12:12 pm | Report abuse |
  2. pug

    Doritos with the Pug was the best add – hands down

    February 7, 2011 at 12:13 pm | Report abuse |
  3. Jamie

    The black eyed peas sucked. Maybe they should get a band/artist who is actually good at singing live. Without autotune though.

    February 7, 2011 at 12:14 pm | Report abuse |
  4. Etiquette/Respect

    What about the atheletes and fans not showing the due respect to the National Anthem. How about teaching them to take off their hats and place their hands on their heart? Stand at attention. These are things that are taught in school. Come on!!!!!

    February 7, 2011 at 12:15 pm | Report abuse |
    • Mark

      The athletes didn't go to school

      February 7, 2011 at 12:21 pm | Report abuse |
    • SophyB

      Oh, they went to 'school'. They just got special privileges all through high school and then went on to "special classes" like the ones created for the big doofuses at my university.

      February 7, 2011 at 3:17 pm | Report abuse |
  5. Tony

    I have a different take on the groupon tibet ad. The cynic can call it exploitive, but I thought it was a clever way of drawing attention to Tibet without making it look like a political commercial. Or maybe it was just exploitive....

    February 7, 2011 at 12:15 pm | Report abuse |
  6. Sensible_Centrist

    Wish there was a way to COMPLETELY filter out that sleaze ball eminem from EVER appearing on my TV screen again. Sigh.

    February 7, 2011 at 12:15 pm | Report abuse |
  7. Pat

    I didn't know Will I Am did that while watching mostly because I was watching the block heads and that crazy metal helmet/hair thing he had on! Black Eyed Peas showed the world that we can look like the Chinese Olympic openers too! So before this story I'm sure hardly anyone heard the messages over the lights and crazy outfits! oh my vote was the halftime last night was the worst, I think Usher was lip syncing, while the Black Eyed Peas should of lip synced!

    February 7, 2011 at 12:19 pm | Report abuse |
  8. bill schlott

    The swim suit segment of the five hour pregame show, the two hours of ads during the game, and the half time show illustrate just how trivialized and debased popular culture has become.

    February 7, 2011 at 12:19 pm | Report abuse |
  9. american me

    Eminem is a repugnant bigot. Why any company would choose him as a spokesman is beyond me.

    February 7, 2011 at 12:19 pm | Report abuse |
    • Sensible_Centrist

      Disgusting. No other way to describe that filthy piece of vermin.

      February 7, 2011 at 12:28 pm | Report abuse |
    • sulden

      A spokesman for a corporation, advertising in a game where one of the quarterbacks is a rapist. Yet...... we still watch, and send them our money. Every year.

      February 7, 2011 at 12:38 pm | Report abuse |
  10. JustMe

    Did not enjoy the majority of commercials or half-time show at all. Boxes on your head...really??
    Perhaps I'm just getting older.

    February 7, 2011 at 12:22 pm | Report abuse |
    • Pat

      haha no I'm young and it still was strange to me?

      February 7, 2011 at 12:29 pm | Report abuse |
    • bobkat

      Yeah really, what the _ell was that????????????

      February 7, 2011 at 12:38 pm | Report abuse |
  11. pierce

    I was ready to slug the first ditz who said today: "I ony watch the Super Bowl for the commercials." Then they smile as if that was the first time that remark was every uttered.

    Then I have listen to idiots all day talk about the "cute" ads or the "odd" ads.

    PEOPLE, THERE WAS A GAME ALSO PLAYED. The most hyped game of the year and here we are discussing the ads and the advertisers and their clients just laugh at how shallow and silly we are.

    February 7, 2011 at 12:24 pm | Report abuse |
    • SophyB

      And football is SO deep and meaningful........

      February 7, 2011 at 3:19 pm | Report abuse |
  12. mixedapproach

    Half time show was horrible. It could have been saved with Fergie experiencing a full wardrobe malfunction. Make-up not included.

    February 7, 2011 at 12:24 pm | Report abuse |
    • Sensible_Centrist

      Amen. In fact, I changed the channel as SOON as the jungle noise started.

      February 7, 2011 at 12:29 pm | Report abuse |
  13. lost in space

    A lot of people don't know, but groupon was the original name for tampon.

    February 7, 2011 at 12:25 pm | Report abuse |
    • jen

      This is the dumbest comment I've read.

      February 7, 2011 at 10:15 pm | Report abuse |
  14. Killing_time

    I liked the Tibet ad. I was just glad it wasn't another self-serving celebrity do-right trying to tell us all what to do and how to live. Kudo's to Groupon for daring to do something different.

    February 7, 2011 at 12:25 pm | Report abuse |
  15. David M

    The National Anthem was embarassing, the half time show was just so-so, and the commercials were nothing special. The game was great. For some reason everyone seems to have lost sight of the fact that everything should revolve around the game, not the game having to revolve around everything else.

    Green Bay deserved to win because they played a great game, but the focus is on all the other junk. I think some people don't realize that a football game was played on Sunday.

    February 7, 2011 at 12:26 pm | Report abuse |
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