Monday quarterbacking: Super Bowl's hits and fumbles
Groupon's ad generated much controversy.
February 7th, 2011
11:06 AM ET

Monday quarterbacking: Super Bowl's hits and fumbles

The Packers might have been the official winners of Super Bowl XLV, but if we're counting Web buzz, there were plenty of other victors Sunday night.

(And some losers, but we'll get to them later.)

"Chrysler 200" scored as the top search in Google on Monday morning due largely to a gritty commercial featuring Eminem and his hit "Lose Yourself."

Against the hard-driving beat of the song, a glistening new Chrysler 200 is seen. The vehicle is meant to replace the Chrysler Sebring midsize car, which was lambasted by critics.

"What does a town that's been to hell and back know about the finer things in life?" a gritty voice asks about Detroit. "Well I'll tell ya, more than most. You see, it's the hottest fires that make the hardest steel. Add hard work and conviction and the know-how that runs generations deep in every last one of us.

"That's who we are," the voice says. "That's our story." Cue Em, who himself has been in rehab. In the video, he walks into a theater where gospel singers are giving it a ton of heart. Message: The Motor City's woes are behind it.

Another clever ad, for the Volkswagen Passat, has us fawning over "The Darth Vader Kid," 6-year-old Max Page, who was busy Monday doing the rounds on morning shows. Max has a congenital heart defect, and has a pacemaker, but his physicians say he's able to live a relatively normal life. He said he was "thrilled" to show off his "special move" in the ad.

Speaking of special moves, fans appear to be torn over whether the Black Eyed Peas halftime show was banging or blah. The Peas, joined by Slash and Usher, sang their usual family-friendly hits, but Will.i.am tossed it up a bit and changed the lyrics to "Where Is the Love?" He rapped: "In America we need to get things straight/Obama let's get these kids educated/Create jobs so the country stays stimulated/This is dedicated to all the innovators."

There is far less debate over whether Groupon offended with its ad about getting discounts on products and services. During the ad, actor Timothy Hutton appears to be served a meal at Himalayan Restaurant in Chicago. "The people of Tibet are in trouble. Their very culture is in jeopardy," he says, adding, "But they still whip up an amazing fish curry!"

More viewers were probably munching on simpler dishes during the game ... like ... popcorn? Cameron Diaz was caught on camera feeding Yankees star Alex Rodriguez popcorn while they cozied up in a luxury box at Cowboys Stadium. Some people were disturbed, some enough to boo.

Speaking of booing, you all know by now that Christina Aguilera messed up the national anthem. The pop diva has apologized, and here's proof she does know the words. Perhaps forgiveness will come easier after watching these wretched renditions from the past.

Say what you will about Christina, at least she probably had a good seat. That's more than about 400 Super Bowl fans got. They were told they could not take the seats they'd paid for because their section of Cowboys Stadium was still under construction. No doubt those fans upon hearing that news had to dig deep, a theme that resonated during the games faithier moments. Even before kick off there was controversy over rejected ads from JesusHatesObama.com, a political novelty t-shirt company that had dueling bobble heads of Jesus and Obama, and the Fixed Point Foundation, a group that promotes Christianity in the public square. As Usher would sing "Oh my God..." or "Oh my gosh..."

Grading every ad: Best and worst of Super Bowl commercials 2011

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Filed under: Football • Pro football • Sports • Super Bowl
soundoff (776 Responses)
  1. phan

    WORST. SUPERBOWL. EVER. THE WHOLE SPECTACLE BESIDES THE GAME WAS AN EPIC FAILURE.. LET'S GET BACK TO PLAYING FOOTBALL!

    February 7, 2011 at 12:26 pm | Report abuse |
  2. RBRPrinceton

    Why can't the National Anthem be sung as it was originally composed, not interpreted by current singers who actually can't sing? It's the National Anthem, people! Why not honor it & our country by having a professional singer with a sensational voice sing it without giving us a personal rendition? That bimbo yesterday was a disgrace to the country.

    February 7, 2011 at 12:26 pm | Report abuse |
  3. Doc

    I thought the game was boring, the ads were boring, the halftime show was beyond boring, and the whole affair fell woefully short of the hype leading up to it. In a word...the whole evening was forgettable.

    February 7, 2011 at 12:26 pm | Report abuse |
  4. JC in Dallas

    Those 400 people didn't have a seat due to unfinished construction, but due to greed. Jerry Jones added 1250 seats to the stadium long before Superbowl Week to try to break the biggest Superbowl attendance record. All 1250 seats were sold before Jones, the Cowboys organization, or the NFL checked to make sure those extra seats were safe. The Arlington fire marshall deemed those seats unsafe on Saturday but the ticket holders were never notified. Out of the 1250 people, the first 850 were accomodated with seats in a different location in the stadium. The remaining 400 were out of luck as there were no more seats available. The true irony of the situation is that Jones still did not get his attendance record. It was over 700 short of the last record at the Rose Bowl in Pasadena, CA. Oh well, Jerry, You screwed 400 people out of a pleasant Superbowl experience to feed your monumental ego. Combine that with horrible security delays (up to 3 hours with some people missing part of the game), NFL authorities who didn't know the layout of the stadium to get people to the correct entrance gates (nothing is marked on the outside of the building, you don't know which area you're sitting in until you get inside), and immense parking problems (which haven't been corrected since the first concert event when the Stadium opened) and lastly, the unfortunate audio problems during the halftime show. Really Mr. Jones, wouldn't you think that $1.3 billion dollars would prevent all this strife? What an embarrassment.

    February 7, 2011 at 12:27 pm | Report abuse |
  5. G Reeves

    The Pug commercial. I have a Pug, and I guess you have to own one to know this is EXACTLY what a Pug would love to do to get FOOD!!!!!!!!!!!!!!!!!!!

    February 7, 2011 at 12:27 pm | Report abuse |
  6. BG

    Dump the over-blown half-time show, save money and bring down the price of $6.00 bottles of water! Marching bands would be more entertaining. Bring in the military to sing the national athem – I bet they know the words, and the original arrangement.

    February 7, 2011 at 12:28 pm | Report abuse |
  7. trumod

    Someone has suggested cuing up the "Star Spangled Banner" lyrics on the Jumbotron and just let the audience perform karaoke style. I like that or have the USMC Marching Band perform it. Or both. I'm betting people liked the Snickers ad because Roseanne Barr got hit by a log.
    PS I'd love to see a Super Bowl played at Lambeau, regardless of the teams. THAT is real football – if you don't risk obliterating your number with mud and grass stains, you're not playing hard enough.

    February 7, 2011 at 12:30 pm | Report abuse |
  8. George

    All of these celebrtiies screwed up the SB. From the the Black-eyed-peas, Cristina Agulara, Emimem, the whole media enterntainment was awful. Really no good SB ads. It was just the game that matters and it was a good one. Just kick these celebrities off the SB stage, they're a disgrace!

    February 7, 2011 at 12:30 pm | Report abuse |
  9. Patti

    The Peas looked like a Kiss remake, silly costumes, they aren't Lady Gaga, come on! But compared to last year and the Who reminding us exactly how old we are, it was pretty good. To put up that stage, do a performance, tear down the stage and get on with the game – -what a huge production, no? And to those who said the dancers were not up to par – they are mostly all volunteers, right? I think they did an awesome job.

    February 7, 2011 at 12:30 pm | Report abuse |
  10. sanku

    ahh...sanku very much!

    February 7, 2011 at 12:31 pm | Report abuse |
  11. YBP

    This is how bored we Americans are with the revolution in Egypt. So bored that, as usual, we have to make something out of nothing...like with Sarah Palin...this time regarding everything to do with celebrities and advertisements at the Super Bowl. How shallow! This country is in a downward spiral. How can the rest of the world take us seriously when we so proudly and outspokenly flaunt our stupidity? If it's not the Hillbillie Baptist Church, it's a Mama Gizzly or some idiotic televangelist like Pat Robertson, or that closet-case Joel Olsteen. So terribly shallow. Oh, and there's nothing wrong with the Groupon ad. It's a joke on several levels. Americans are just too dumb to grasp the humor. One thing we are not in this country is clever.

    February 7, 2011 at 12:31 pm | Report abuse |
    • Homer Simpson

      mmmmmm DONNNUUUUTTTTSS

      February 7, 2011 at 12:39 pm | Report abuse |
    • Dud

      It must be hell to see the world through your eyes. Your zealous partisan views are affecting your common sense. Chill out and lighten up.

      February 7, 2011 at 12:42 pm | Report abuse |
    • G Reeves

      I think America has a GREAT sense of humor! Unfortunately, every time someone MAKES a joke a dozen special interest groups are offended. It dumbs down the whole "joke" thing. PC run amok

      February 7, 2011 at 12:46 pm | Report abuse |
    • Terra

      Those of us that are offended at the Groupon Tibet ad aren't too "dumb" to see the humor in it...we clearly see Groupon's ATTEMPT at humor. The real dumb Americans are the ones like you who are too ignorant to understand that there are some lines you don't cross just for the sake of a joke. You don't exploit people's suffering to sell $15 coupons. If it was you who was at risk of losing your culture and freedom, I highly doubt you would have found that ad funny in the least.

      February 7, 2011 at 12:49 pm | Report abuse |
  12. phan

    AND WHO ARE THE IDIOTS COMING UP WITH THESE COMMERCIAL IDEAS?... IF YOU HAD AN AD RUNNING DURING THAT SUPERBOWL... YOU MAY HAVE LOST CUSTOMERS ALONG WITH THE 3 MILLION..

    February 7, 2011 at 12:31 pm | Report abuse |
    • TalkALot

      It is very easy to criticize the work of others. I would like to see you and others like you make a commercial. If it is not funny we would have you executed at next years super bowl ... at half time.

      February 7, 2011 at 3:57 pm | Report abuse |
  13. c & k day

    The halftime show was horrible...what a waste of money..the game was in Dallas for pete sake why not have some REAL AMERICAN music at halftime???!!! The ads... mediocre at best... whatever happened to this being the prime showcase for talent? If this is the case we're in sorry shape!!

    February 7, 2011 at 12:32 pm | Report abuse |
    • rmr797

      Like I said, they need to stop trying to be "cool" and put a great marching band on at halftime. 90% of the singers out there now sound horrible live no matter what!

      February 7, 2011 at 12:36 pm | Report abuse |
    • TalkALot

      By real American music do you mean Country? So I am guessing all the other genres are not really American but rather the work of commies? Wow.

      February 7, 2011 at 4:00 pm | Report abuse |
  14. pierce

    Ooooooh, someone messed up some lyrics. Like you are so perfect.
    Too bad. Now all you critics go back to your cubicles and your counter jobs and shut up while the singer counts her limos and mansions and money.

    February 7, 2011 at 12:34 pm | Report abuse |
    • Shell

      That's right, only people who have loads of *money* in this world are allowed to criticise others. The rest of us should just keep our heads down and not make any stinks about anything. Heaven forbid those limo-and-mansion-owners get their feelings hurt.

      February 7, 2011 at 1:32 pm | Report abuse |
    • SophyB

      This is the second stupid post from you I've noticed. I actually like Christina Aguilera and commented to my husband when I saw her "Well, at least SHE can sing!" She then proceeded to butcher the song and bluff her way through the lyrics. Yes, I'm sure she has millions of dollars, great cars and a massive house, but she still deserves to get called on the carpet for that performance. When you're used to performing before thousands of people, the National Anthem should be no problem. And it doesn't need any vocal embellishment, thanks!

      February 7, 2011 at 3:27 pm | Report abuse |
    • pierce

      That's right, Shell. Now go back to work and quit stressing over mixed lyrics. And learn to spell criticize, why don't you. If you ever have to sing a song with that word, I trust you will also pronounce it correctly.

      February 7, 2011 at 3:29 pm | Report abuse |
  15. Boinking BIll

    Not only did Christina Aguilera get the words to the National Anthem wrong, she sounded as if she were getting an enema.

    February 7, 2011 at 12:34 pm | Report abuse |
    • MP

      Why don't they get a halftime act who can entertain and who actually possesses some talent ... like Tim McGraw, Kenny Chesney ... geez, anybody but the Black Eyed Peas! THEY SUCKED BIG TIME!

      February 7, 2011 at 2:49 pm | Report abuse |
    • TalkALot

      @MP Maybe because nobody will watch it? Perhaps you should stick to watching nascar.

      February 7, 2011 at 4:04 pm | Report abuse |
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