Montana Radio Shack offers free gun or pizza with satellite TV purchase
The owner of the Radio Shack in Hamilton, Montana, says only one customer has responded negatively to his promotion.
March 28th, 2011
02:44 PM ET

Montana Radio Shack offers free gun or pizza with satellite TV purchase

A Radio Shack owner in Montana has upped foot traffic at his Hamilton store by offering free guns for new satellite television subscribers, according to a local paper.

Fear not, those opposed to gun ownership and those who might fail background checks. You can have free pizza instead.

The sign says it all: “Protect yourself with Dish Network. Sign up now. Get free gun.” (The real marquee has no periods, so I took a little punctuative license.)

Owner Steve Strand told the Ravalli Republic that the promotion “really, really fits the Bitterroot Valley,” while manager Fabian Levy told the newspaper that the gimmick had “been really successful.”

Strand said the promotion, which began in October, has tripled his business and lured hundreds of people curious about the sign. Only one person who “didn’t understand how it works” has reacted negatively, he said.

“We have people literally stop in to take pictures of the sign,” Levy added.

Simply sign a contract, purchase certain equipment, set up an installation date and congratulations! You could be the proud owner of a Hi-Point .380-caliber handgun or a 20-gauge shotgun from Frontier Guns & Ammo, which is just north of town.

If you don’t want a gat or can’t pass the background check (which the Republic reports is also free with the satellite TV subscription), you can still have a $50 Pizza Hut gift card.

Strand told the newspaper that other Radio Shack owners in the state were too scared to follow his lead. Even Dish Network had its doubts but agreed to the idea after months of talks with Strand, the newspaper said.

“They've never had a gun promotion before, so they're a little nervous about it,” Strand said. “It's been an uphill battle with Dish.”

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Filed under: Business • Montana • U.S.
soundoff (332 Responses)
  1. Chumlee

    I just had to laugh at this. Good for him if it helps his buisness. But damn, Really!?

    March 28, 2011 at 10:16 pm | Report abuse |
  2. DarkLogic

    Well, you've got to give him credit. I mean, the way he managed to corner the gang-and-felon market...

    March 28, 2011 at 10:18 pm | Report abuse |
  3. ts

    "you know how I feel about guns and morons. If you arm one, you have to arm them all. Otherwise it's not fair"

    Classic movie line.

    March 28, 2011 at 10:19 pm | Report abuse |
  4. Col. Bat Guano

    Pure Americana

    March 28, 2011 at 11:18 pm | Report abuse |
  5. E5Mouse

    Here in the Great State of Texas, If you don't have at least one gun, your not a true Texan!

    March 28, 2011 at 11:38 pm | Report abuse |
  6. marky

    this would be great for Oakland.....GO RAIDERS!

    March 28, 2011 at 11:38 pm | Report abuse |
  7. ole lady

    So when it rains I'll be cleaning my gun.

    March 29, 2011 at 12:30 am | Report abuse |
  8. ole lady

    @bob tickle. So are you the free tickle guy?

    March 29, 2011 at 12:44 am | Report abuse |
  9. Nell

    Hi-Point pistols aren't ALL bad. I've had very good luck with my 9mm Hi-Point pistol and carbine. The pistol worked well out of the box, and is even better after I cleaned up a few rough spots. It reliably feeds most any ammo I put through it. It's an ergonomic nightmare, and is definitely no-frills, but it's far from the worst gun I own. However, .380 ACP... It just seems so counter-intuitive to have a .380 ACP firearm that isn't super-compact or full-auto. I'd definitely take the 20ga shotgun, over a bulky .380 ACP pistol – but I'd rather have cable than satellite, given the option.

    March 29, 2011 at 3:03 am | Report abuse |
  10. Jim

    A free gun so you can watch sports on a satellite TV? Hmmmm..... That gives a whole new meaning to "Kill the ump!"

    March 29, 2011 at 3:12 am | Report abuse |
  11. McDonald's customer

    Just the happy meal. You can keep the gun.

    March 29, 2011 at 3:24 am | Report abuse |
  12. bozo

    All good.. wish I had it here..

    March 29, 2011 at 3:52 am | Report abuse |
  13. Yuma

    What do you smell like?

    March 29, 2011 at 4:13 am | Report abuse |
  14. Yuma

    Bozo do you smell good. I want to smell your feet and car pedals.

    March 29, 2011 at 4:18 am | Report abuse |
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