Montana Radio Shack offers free gun or pizza with satellite TV purchase
The owner of the Radio Shack in Hamilton, Montana, says only one customer has responded negatively to his promotion.
March 28th, 2011
02:44 PM ET

Montana Radio Shack offers free gun or pizza with satellite TV purchase

A Radio Shack owner in Montana has upped foot traffic at his Hamilton store by offering free guns for new satellite television subscribers, according to a local paper.

Fear not, those opposed to gun ownership and those who might fail background checks. You can have free pizza instead.

The sign says it all: “Protect yourself with Dish Network. Sign up now. Get free gun.” (The real marquee has no periods, so I took a little punctuative license.)

Owner Steve Strand told the Ravalli Republic that the promotion “really, really fits the Bitterroot Valley,” while manager Fabian Levy told the newspaper that the gimmick had “been really successful.”

Strand said the promotion, which began in October, has tripled his business and lured hundreds of people curious about the sign. Only one person who “didn’t understand how it works” has reacted negatively, he said.

“We have people literally stop in to take pictures of the sign,” Levy added.

Simply sign a contract, purchase certain equipment, set up an installation date and congratulations! You could be the proud owner of a Hi-Point .380-caliber handgun or a 20-gauge shotgun from Frontier Guns & Ammo, which is just north of town.

If you don’t want a gat or can’t pass the background check (which the Republic reports is also free with the satellite TV subscription), you can still have a $50 Pizza Hut gift card.

Strand told the newspaper that other Radio Shack owners in the state were too scared to follow his lead. Even Dish Network had its doubts but agreed to the idea after months of talks with Strand, the newspaper said.

“They've never had a gun promotion before, so they're a little nervous about it,” Strand said. “It's been an uphill battle with Dish.”

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Filed under: Business • Montana • U.S.
soundoff (332 Responses)
  1. Saito Neikodo

    Actually this makes sense in rural Montana

    Police response can't be counted in far-out, desolate areas, so one needs a gun to protect himself/herself

    March 29, 2011 at 12:12 pm | Report abuse |
    • Dank

      That is 100% correct! Usually people are not the problem though.

      April 1, 2011 at 2:06 am | Report abuse |
  2. Johnny

    Don't want a "gat"??? *facepalm* CNN's writers are just a hair about legally retarded....

    March 29, 2011 at 12:13 pm | Report abuse |
    • Thomas

      Why do you say that. "Gat" is a slang for a gun. It is an older slang, but still a recognized slang

      March 29, 2011 at 12:43 pm | Report abuse |
  3. Jc

    Just a note – This is a dealer store – it is not owned or operated by RadioShack corporation – it simply sells RadioShack products along with whatever the owner chooses.

    March 29, 2011 at 12:15 pm | Report abuse |
  4. Johnny

    CNN's poor writing asided I think this was a great ad campaign. I love how all the uninformed bed-wetters are curling up in the fetal position crying like little babies.

    March 29, 2011 at 12:16 pm | Report abuse |
  5. 2 zero

    They give you the gun to shoot your tv or yourself for having to put up with Dish Network!!!

    March 29, 2011 at 12:37 pm | Report abuse |
  6. Thomas

    If you outlaw pizzas, only outlaws will have pizzas

    March 29, 2011 at 12:42 pm | Report abuse |
  7. fms

    It's sad that so many of you only want the gun to shoot the pizza or the friend you may have who follows Pizza Hut Protocols for making the pizza that you refer to as the CHEF! It's usually a teenager or college student trying to work n make a few bucks for living expenses working making those pizzas the way they are trained to make them rt down to the exact number of pieces of pepperoni allowed on one in an exact configuration on the pizza. Pizza Hut makes the best pizza and obviously you've all eaten their pizza and will again. As for the gun, choose the shotgun. A mag would be a better option but since that's not an option, you're scared to own a gun, and the majority seem to dislike the CHEF AKA EMPLOYEE doing his job correctly, just stay home so those who do enjoy Pizza Hut won't have to wait in line long, and it will keep the guns out of your hands that only wish to shoot the Chef AKA Employee or the pizza itself. If you weren't so thoughtless, you could opt for the pizza and generously give it, donate it, to a family struggling to put food on the table to feed their children, or donate it to a Food Pantry to feed those who need the food rather than wasting the pizza to show your lack of intellect by shooting up an unarmed pizza. What goes around comes around and someday you may wish you had that pizza that you so foolishly shot to pieces during your earlier days as a National Person of Stupidity. MESSENGER OF THE FUTURE

    March 29, 2011 at 12:53 pm | Report abuse |
  8. austen

    proud To say I live here...

    March 29, 2011 at 1:08 pm | Report abuse |
  9. Bubba

    Im going to need that free gun, especially if that dish don't work.

    March 29, 2011 at 2:09 pm | Report abuse |
  10. conservosaurus

    The scary thing about this promotion is that Radio Shack is running it! Their motto should be: "You've Got Questons – We're ******* Clueless! Now thsee same people are going go sell firearms! The same person who doesn' know what an FM dipole antenna is will now show me which end of the gun to load? Sure, nothing could POSSIBLY go wrong . . . . .

    March 29, 2011 at 2:22 pm | Report abuse |
    • Dank

      That's the geographical difference speaking! Most people in Montana Know how to use a gun (safely) by the age of 10 or 12.

      April 1, 2011 at 1:37 am | Report abuse |
  11. DKM

    Ahhh... the American Dream...Satellite TV and a Gun!

    March 29, 2011 at 2:39 pm | Report abuse |
  12. Lili

    And how about a free six-pack of Bud to go with?

    March 29, 2011 at 2:50 pm | Report abuse |
  13. H

    Note to self: Never go to Montana

    And @james, yea god forbid you ate tofu once in a while instead of pizza. And I like how you pick out the NE, one of the the most populated areas in the country. What, versus Montana, one of the most unpopulated states in the country? Maybe that tells you something right there. I bet you live in a nowhere town sitting on your porch with your gun itching for a chance to use it afraid of everything and not living a life. That's how you represent yourself anyway. Why don't you go out and see the world, live a real life. Now that would be "beautiful".

    March 29, 2011 at 2:56 pm | Report abuse |
    • Dank

      You sir, are very closed minded. Why should the people of Montana seek a life they do not wish? You like people, we like our beautiful countryside and the company of our fellow safe gun weilding neighbors.

      April 1, 2011 at 2:01 am | Report abuse |
  14. Downsouth

    That is so stupid

    March 29, 2011 at 2:58 pm | Report abuse |
  15. H

    I think John has said it best. They could have given so many things away and they choose a gun (or crappy Pizza Hut)? And not even anything that can be used for hunting? There are so many people with businesses and that have the opportunity to give many things away to help those in need and people like this miss the big picture. Here is another example of where we as a people have taken another giant leap backwards.

    March 29, 2011 at 3:19 pm | Report abuse |
    • Dank

      You have to understand that a promotion is only good if it entices people to buy the product. In the Bitterroot valley that is an enticing offer because many people shoot recreationally. Some people would never understand that a family outing can consist of shooting targets!

      April 1, 2011 at 1:54 am | Report abuse |
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