'Tattoo' of 152 Facebook friends a publicity stunt
A YouTube user from the Netherlands posted a YouTube video showing off her finished tattoo of her close friends on Facebook.
June 8th, 2011
01:59 PM ET

'Tattoo' of 152 Facebook friends a publicity stunt

[Updated at 1:59 p.m] When you want to get your name out there - sometimes you've got to come up with clever ways to do it.

That's something Rotterdam tattoo artist Dex Moelker and his company clearly hoped for when they were named as the ones who inked the Facebook tattoo requested by a Dutch woman of 152 of her Facebook friends. And boy, did it work. The story spread like a wildfire online. After newspapers and major online outlets, including CNN.com, put the story out - it was a hot-button topic. Ironically, as of this moment more than 7,000 people recommended this story on Facebook - perhaps in part because they thought it was ridiculous. And it turns out, that's just what it was.

The tattoo that sparked the Web frenzy isn't real. First off, I think a few people can give a sigh of relief that it isn't real. And we haven't really gone that far off the social media deep end to where our Facebook walls are displayed "Matrix"-style on our arms. As we said before, it wouldn't have been the first time someone tried to capture fame by using a social network site to name their kid or to get a tattoo. In this case it was all about publicity.

Moelker just came clean to the Dutch newspaper the Telegraaf, saying it was in fact a publicity stunt. The woman in the video didn't have the tattoo inked during a 30-hour period as the video claimed.

"It is a try out tattoo, a transfer, that washes off in a couple of days," he told them.

Phew. It may take some scrubbing to get it off, but I guess on the bright side that's all it will take. When it comes to viral videos, you never know what you're going to get (I'm looking at you, Rebecca Black. I still don't get if that song is real). But ironically, in this case, the ink shop got just what it wanted - a lot of free press. Hats off for an international viral campaign. It's not great when media outlets worldwide are duped by viral videos or stories - but if you're looking at it from a marketing perspective - you've got to "like" how well they pulled it off.

[Original blog posted at 11:24 a.m.] There are some people who "like" Facebook. And then there are people who are so devoted to their social media circle that they'll find some pretty extravagant ways to show it.

Mark down one woman in the Netherlands in the latter category. She's literally armed herself with the power of Facebook - in the form of a tattoo sleeve of her friends on Facebook.

Let's get the obligatory jokes out of the way: "What if someone unfriends her?" "Can I dislike this entire idea?" "I hope she saved the rest of her money for laser removal when she starts not to like these people." "Forget the new facial recognition technology Facebook just announced - she can look at her arm."

But this woman - who is gaining quite a bit of fame by posting a video last week on her "susyj87" YouTube account showing the process and her final tattoo of her 152 closest friends - said the tat wasn't about making a splash.

"My tattoo is not about up-to-date profile pics or fame (as you can see I want to stay anonymous)," she said to critics on her YouTube page. "These are the people closest to me (not all my facebook friends). It's a personal expression of who I am right now in this part of my life and the mediaworld we live in. And of course I love the way it looks. I understand if you wouldn't do this, I respect that. But to me it does have a lot of meaning."

Personally, we hope she really, really, really likes these friends. Or she's going to have a heck of a time getting those off - with a trip to have one laser-removed any time she has a really bad spat with a friend.

She says the ink was a way to embody, literally, the social media world we are immersed in.

"Of course I gave it a lot of thought. These are not all my friends. Just the people I care most about," she wrote. "I got their permission and they were very proud to be on it. To me it represents who I am right now and the time we live in. And of course I love the looks of it."

She's not the first one to use social media platforms in an over-the-top way. In fact, many folks on the Web who have seen this tattoo are remembering artist T-Pain, whose "You don't have to 'like' me" tattoo was pictured on CNET. Or perhaps you remember the man in Egypt who reportedly named his newborn daughter "Facebook" in honor of the role the social media network played in bringing about a revolution. Or the Israeli parents who named their child "like." Then there was the guy that Mashable wrote about a few years ago, who was trying to sell Ray-Bans by tattooing a pair of the shades on his face.

At least our newly tattooed Facebook woman adhered to some standards. Mashable points out she's stayed close to "Dunbar's number" - the "cognitive limit" of people you can be friends with, including real life and Facebook.

And hey, art is art, right? But you know what else art is - subjective. And it's apparent the same social media circles she drew inspiration from for her mosaic-style Facebook ink feel strongly about whether it's a cool, personal idea, or the most ridiculous thing on the planet.

soundoff (340 Responses)
  1. capt_dragon

    i'm glad CNN has the time to report on such meaningless trash.

    June 8, 2011 at 12:50 pm | Report abuse |
    • i like to play basketball

      u had time read it...why did you read it ?

      June 8, 2011 at 12:55 pm | Report abuse |
    • Jo

      Okay, capt-, you're todays...oh never mind.

      June 8, 2011 at 1:01 pm | Report abuse |
  2. Pan3

    How can somebody have 152 close friends? I define close friend as intimaetly caring for someone by spending quality one on one, human to human time with somebody. Who has time to do that with 152 people?

    June 8, 2011 at 12:51 pm | Report abuse |
    • Craig

      Only an introvert would say that.

      June 8, 2011 at 1:02 pm | Report abuse |
  3. Nunya


    June 8, 2011 at 12:52 pm | Report abuse |
  4. tyler


    June 8, 2011 at 12:52 pm | Report abuse |
  5. Toadstool

    What's the Dutch for "Idiot"?

    June 8, 2011 at 12:53 pm | Report abuse |
    • Doutch

      I believe that would be "dickbrain".

      June 8, 2011 at 1:08 pm | Report abuse |
  6. John Smitty

    When it gets a little later in the evening and he hasn't met anyone to hook up with yet, a friend of mine looks for a girl with at least 3 tattoos. He does this because he already knows she makes bad decisions...

    June 8, 2011 at 12:53 pm | Report abuse |
  7. you posters are cùnts

    neverhumped – that's it? what an infected ringpiece

    June 8, 2011 at 12:55 pm | Report abuse |
  8. Rizengrom

    I bet these aren't real. That's why photo is bad quality.

    June 8, 2011 at 12:56 pm | Report abuse |
  9. DUmb Idea

    That is the dumbest thing I have ever seen. Facebook is such a waste of time and brain power – it is making all of you more dumb!

    June 8, 2011 at 12:56 pm | Report abuse |
  10. Scott

    Nobody has 152 close friends. Nobody. This women is outside her mind. But if she is happy, that's what really matters I guess.

    June 8, 2011 at 12:56 pm | Report abuse |
  11. Michael

    Stupid person, Stupid people for posting this article, Stupid me for wasting my time to post this comment!

    June 8, 2011 at 12:56 pm | Report abuse |
  12. jay in florida

    Ridiculous. Not only that, how in the world does she remove or "unfriend" one of those pictures on her arm now?

    June 8, 2011 at 12:57 pm | Report abuse |
  13. erin

    i don't hate it... i think it looks alright *shrug*

    June 8, 2011 at 12:58 pm | Report abuse |
  14. George

    Stupid fvcking twit. Does she seriously think she will "friend" these people for life?

    June 8, 2011 at 12:58 pm | Report abuse |
    • Doutch

      She should be shot.

      June 8, 2011 at 1:09 pm | Report abuse |
  15. J

    What if they change they're profile pic or they unfriend her? Lol.... Good for her

    June 8, 2011 at 12:58 pm | Report abuse |
    • Ziltoid

      thinking the same thing...LOL

      June 8, 2011 at 1:00 pm | Report abuse |
    • RHQuad

      Did you read the article?

      June 8, 2011 at 1:13 pm | Report abuse |
    • J

      No i didn't. After reading the headline i didn't want to give 5 min of my life to the article. Just commenting on it

      June 8, 2011 at 5:48 pm | Report abuse |
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