For years in Saudi Arabia, women were not legally allowed to work in lingerie shops. This caused uncomfortable, and even hostile, moments between female customers and clerks.
But shopping for bras and other underwear may soon not be as stressful an experience for Saudi women. King Abdullah bin Abdul-Aziz Al Saud has ordered government officials to start allowing women-only sales assistants in lingerie shops by the end of June. The move is part of a larger effort to fight unemployment in the kingdom, estimated to be around 11%, Time reports. The gesture is also part of an overall attempt to give women more jobs in the kingdom.
Listen to PRI's "The World" speak with a Saudi investment analyst about how it felt to have to buy intimate apparel from men.