7-Eleven birthday means free Slurpees for heat-ravaged U.S.
7-Eleven first served up free birthday Slurpees in 2002, when these two Florida youngsters capitalized on the promotion.
July 11th, 2011
11:53 AM ET

7-Eleven birthday means free Slurpees for heat-ravaged U.S.

Sure, it's a marketing ploy, but the timing is apropos.

As sweltering heat in 15 states is pushing the mercury to record levels, 7-Eleven is celebrating its 84th birthday by handing out 5 million Slurpees between noon and midnight Monday.

CNN reported earlier Monday that almost a third of U.S. states are likely to see temperatures top 105 degrees this week. Wichita, Kansas, saw 111-degree temps Sunday. Oklahoma City set a new record at 108.

All in all, it's nasty out there, and it's a good thing the free 7-Eleven icy beverages are only 7.11 ounces. Otherwise, they wouldn't stand ... well, a Slurpee's chance in Wichita. Sorry, couldn't resist.

Jesus Delgado-Jenkins, the company's senior vice president of merchandising, marketing and logistics, said in a news release that 7-Eleven has been conducting the promotion since its 75th birthday in 2002.

"Even without the 5 million free Slurpee drinks, July is the biggest month of the year for Slurpee sales. What better drink for the hottest month of the year?" he asked.

You can head over to the Slurpee website for more details or to find a nearby store, and if you can't decide which of the dozens of flavors would best cool you off, the International Business Times has done a little of the legwork for you.

But don't rely solely on Slurpees to keep you safe in the record heat. Pay attention to signs of heat exhaustion - such as heavy sweating, pale or clammy skin, weak pulse, fainting and vomiting - and remember that the National Weather Service advises you to drink plenty of water, wear light clothing and limit activity during the hottest parts of the day.

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Filed under: Business • Kansas • Oklahoma • U.S.
soundoff (44 Responses)

    sounds like a consperisy to get us...

    July 11, 2011 at 12:12 pm | Report abuse |
    • michaelfury

      So what do Americans get on Nine Eleven?


      July 11, 2011 at 1:19 pm | Report abuse |
  2. Queen

    Oh, goody!
    Let's all go to 7-11 to get some red-dye and high-fructose corn syrup beverages.
    I'll just say Happy Birthday, thanks.

    July 11, 2011 at 12:36 pm | Report abuse |
  3. King

    Dude, it's free. Stop complaining.

    July 11, 2011 at 12:53 pm | Report abuse |
  4. Queen

    Lady, don't care.

    July 11, 2011 at 12:58 pm | Report abuse |
  5. Joey Isotta-Fraschini

    I had to google "Slurpee" to learn exactly what the product was.
    I must have a sheltered life, because I had no idea.
    I doubt that I've been in a 7-Eleven more than two times.

    July 11, 2011 at 1:01 pm | Report abuse |
  6. Queen


    You're not missing much.
    Overpriced items, but pretty decent coffee.
    It is, after all, a convenience store.
    And free or not, slurpees aren't that good.
    But then I'm not 9.

    July 11, 2011 at 1:06 pm | Report abuse |
  7. Joey Isotta-Fraschini

    If it please Her Majesty,

    July 11, 2011 at 1:14 pm | Report abuse |
  8. Joey Isotta-Fraschini

    In NYC, I grab little things at bodegas and corner convenience stores. In the country, there are little convenience stores for milk and bread when you don't want to drive all the way to town.

    July 11, 2011 at 1:20 pm | Report abuse |
  9. Joey Isotta-Fraschini

    I prefer water to Cokes.
    Tap water, if I can get it. New York has great water.
    Luv black coffee.

    July 11, 2011 at 1:24 pm | Report abuse |
  10. Joey Isotta-Fraschini

    Do you think that's why I'm so energized and nervous?
    (Trade secret.)

    July 11, 2011 at 1:26 pm | Report abuse |
  11. Queen

    I think you're energized just by *life*, JIF.
    And that's a good way to be.

    July 11, 2011 at 1:39 pm | Report abuse |
  12. Mmmmm

    Okay 7-11 you have hit an all time low to go after the little people and turn them into sugar junkies...

    July 11, 2011 at 1:41 pm | Report abuse |
  13. Queen


    July 11, 2011 at 1:49 pm | Report abuse |
  14. Canadian Genius

    Good stuff, if you mix all the flavours. And add rum.

    July 11, 2011 at 2:29 pm | Report abuse |
    • Mmmmm

      That's the drive thru stuff you get in the to go gallon jug from the daiquiri shops...lol

      July 11, 2011 at 3:29 pm | Report abuse |
  15. Queen

    @Canadian Genius:

    I concur.

    July 11, 2011 at 2:41 pm | Report abuse |
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