Twitter rages: Murdoch's Times of London famine cartoon 'most offensive' thing yet?
An editorial cartoon in the Rupert Murdoch-owned Times of London is causing some outrage on Twitter.
July 21st, 2011
11:45 AM ET

Twitter rages: Murdoch's Times of London famine cartoon 'most offensive' thing yet?

If you thought the outrage over the phone-hacking scandal was starting to die down, The Times of London, one of Rupert Murdoch's own papers, may have brought it straight back into the spotlight.

An editorial cartoon published Thursday morning in the paper with the title "Priorities" shows starving people in Somalia saying "We've had a bellyful of phone-hacking ... " It's causing quite a firestorm on Twitter. You can access the newspaper's site here, but you won't be able to get past the pay wall without a subscription. The paper has not yet returned calls for comment.

The Guardian's Deputy Editor Katharine Viner (@KathViner) tweeted a link to a photo of the cartoon this morning and asked what people thought of it.

And boy, did she get a response. From regular citizens in the U.S. and UK, to politicians, media specialists and PR folks, the responses are rolling in at a mile a minute.

The responses generally fall in one of two directions: utter disgust or the notion that while the cartoon makes a point, having it come from a Murdoch-owned newspaper makes it just straight ridiculous. For some, it's being seen as an attempt to try to get readers to move away from the story and focus on something else.

The cartoon does come a day after the questioning of British Prime Minister David Cameron, who has also become a part of the phone-hacking story, during which several UK lawmakers argued that perhaps it was time to move on to more pressing issues.

Emma Gilbey Keller, who is married to New York Times Executive Editor Bill Keller and is a contributor to Vanity Fair Daily, had one of the most retweeted responses to the cartoon.

She tweeted the following: @EMMAGKELLER: "Anyone else wondering if this cartoon from today's London Times is part of the Edelman strategy?"

Keller is referring to the giant public relations firm that is now working with Murdoch and his team to try to repair their damaged image after the phone-hacking scandal.

There's been a lot said in the media and online about how the Murdoch empire has handled the scandal. In a post on media blog Mediaite about the cartoon, writer Alex Alvarez calls it a "tacky, potentially offensive cartoon" and says it probably isn't the right way to divert attention.

"There are several methods of dealing with a much-publicized scandal, some less advisable than others. Issuing a public apology for mistakes or poor judgment? Pretty much always a good idea. Holding individuals responsible for their roles and dealing with them accordingly? Usually works out pretty well," she writes. "Publishing a tacky, potentially offensive cartoon making light of serious allegations AND life-threatening poverty? Oddly enough, that rarely ever works."

She does, however, agree that more attention needs to be paid to the crisis in Somalia and elsewhere - and she's got a suggestion for what The Times of London may do to really make a statement about the issue.

"We agree that eradicating childhood hunger is still a global priority and that outlets diligently, even obsessively, covering the phone hacking scandal were probably not devoting too many headlines to the plight of starving, saucer-eyed children in the first place? Although, hey. Maybe the Times of London can change the tide by donating to charities fighting to end hunger, or devoting an issue to poverty instead of offering up condescending, out of touch editorials that only work to reflect poorly on its already beleaguered employer."

And there is indeed a major problem in Somalia. The president has issued an urgent appeal for international aid as his drought-stricken country faces a famine that has left half of the population in dire need.

Anna Holmes, founder of the popular news blog, which caters to women, acknowledged in response to someone else that she believes there's truth in the cartoon that the famine news has been buried. But she tweeted (@AnnaHolmes) "the media/public can walk and chew gum at the same time. They can talk about hacking *and* famine."

Ryan Bourne, an economic and statistical researcher at the UK Centre for Policy Studies, tweeted (@RyanCPS) "I know the point The Times are getting at, but I find this cartoon very distasteful."

Was it an attempt to guilt-trip readers into changing their focus? Political Scrapbook, a political blog, tweeted (@psbook) that the cartoon was an attempt to tell us to "move on," and in an post on its site, it said "the third and most tasteless prong of resistance has come from a graphic in The Times depicting children in Somalia, suggesting that talking about phone hacking has prolonged their starvation. No one is stopping The Times covering both stories."

Jeff Jarvis, well-known media critic, journalism professor and creator of the BuzzMachine blog, (@jeffjarvis) simply tweeted:  "Good God. Murdoch's troops no bounds" in response to Viner's search for feedback on the cartoon.

Others, like Tim Karr, campaign director of the Free Press, a media reform group, called it "shameless." A lengthy search through the responses finds similar synonyms and sentiments, including that it was "brutal."

One of the most retweeted comments in response to Emma Gilbey Keller's tweet was from (@TeresaKopec), who said the "Cartoon in Murdoch's London Times may be most offensive thing they've done yet."

There's no doubt the comments will keep coming, and in a variety of forms, just as the tentacles of the story continue to grow and the implications of the scandal continue to murk the media waters.

Let us know what you think of the cartoon and the meaning behind it in the comments section below.

soundoff (423 Responses)
  1. IndependentThinker

    another test

    July 21, 2011 at 9:37 pm | Report abuse |
  2. IndependentThinker

    Hey, where did my comment go?

    July 21, 2011 at 9:38 pm | Report abuse |
    • ohmygod50

      That cartoon is utterly the Murdoch group so vain and so insanely out of touch??????

      July 21, 2011 at 10:50 pm | Report abuse |
  3. IndependentThinker

    All one has to do is read the history books to see what is going to happen in the next decade. Survivors will be those who think and act for themselves... with intelligence.

    July 21, 2011 at 9:45 pm | Report abuse |
  4. Zaggs

    ""the media/public can walk and chew gum at the same time. They can talk about hacking *and* famine.""

    Really? Because until today I hadn't seen anything about it on's front page. How many newspapers, cable channels gave a fifth of the coverage to Somalia as Murdoch?

    July 21, 2011 at 9:46 pm | Report abuse |
    • Mike

      It's like Jon Stewart said, the media in the US is geared toward laziness and conflict. If you want real news about the rest of the world, look to Al Jazeera or the BBC.

      July 21, 2011 at 9:50 pm | Report abuse |
  5. Slim

    This just proves that the majority of people in the world simply don't care about anyone outside their circle of family/friends. Anyone else is just dirt and not worthy of respect. This is our world. Welcome to it.

    July 21, 2011 at 9:46 pm | Report abuse |
    • SSgtSemperFi

      I suppose you volunteer all your time and money to those you don't know?

      July 21, 2011 at 10:47 pm | Report abuse |
  6. Mike

    The Times is still a trend setting newspaper. If they wanted to shift the focus they could simply by covering something else. This cartoon is a blatant attempt to paint the rest of the media outlets as bad guys. Very cynical.

    July 21, 2011 at 9:48 pm | Report abuse |
  7. Ray

    Agree. Unfortunately, news about Somalia will not sell as many papers. It sucks but its the truth

    July 21, 2011 at 9:50 pm | Report abuse |
  8. Amavet2

    Hey, they look like Somolian pirates!!

    July 21, 2011 at 9:51 pm | Report abuse |
  9. Acaraho

    If Murdoch's the Times of London is so concerned with hunger in Somalia then why doesn't Murdoch himself throw some of his millions to relief aid in Somalia and why doesn't he make an effort on Fox News to cover this story instead of having conservative hacks ram the need to maintain the Bush Tax Cuts down our throats every night?

    July 21, 2011 at 9:55 pm | Report abuse |
  10. Vino

    Murdoch & Co are using pr to get us to Move On! But this cartoon is all Wrong. His NYPost kept Anthony Weiner on front page for the 2 weeks of scandal. I say, "Ruppie: take it like a man!"

    July 21, 2011 at 9:57 pm | Report abuse |
  11. wang chun

    HAHA dus funny cause its only true

    July 21, 2011 at 10:19 pm | Report abuse |
  12. TotallyAgree

    Racism is prevalent as ever. I get an email every other day about financial aid for science majors looking for african american, latino, asian, pacific islanders, central and south americans, south asians, the list goes on. I just wish they would put in the subject that white kids need not read this email, it would save me valuable minutes out of my week.

    July 21, 2011 at 10:42 pm | Report abuse |
  13. Hyram

    Anyone think all this hacking news will prompt U.S. and other countries to control or even censor the internet, cause I have been hearing a rumor going around congress that they will create a law. Just wondering if anyone knows if it will be initiated.

    July 21, 2011 at 10:48 pm | Report abuse |
  14. Klaark

    Cute, seeing as how I doubt anyone in the Murder-och empire was even aware brown people had problems (They're all on welfare, see.)

    July 21, 2011 at 10:49 pm | Report abuse |
  15. munkittrick

    Even though there is no hell, this guy will burn. Do you suppose we could have him ground-up into little nuggets? We could feed the entire world a steady diet of BS and distorted reality with just the parts that don't burn in the cremation process for many years after he's gone...just like when he was here. Just sayin'...

    July 21, 2011 at 10:52 pm | Report abuse |
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