Whoops! $1 million worth of wine spilled
More than 5,000 bottles of Australian wine won't be in glasses after a forklift accident Thursday.
July 22nd, 2011
08:00 AM ET

Whoops! $1 million worth of wine spilled

A malfunctioning forklift dropped 462 cases of wine in Australia on Thursday, a spill with a price tag of more than $1 million.

The 5,544 bottles of 2010 Mollydooker Velvet Glove shiraz, with a price tag of $185 a bottle,  fell almost 20 feet to ground of a wharf in Port Adelaide as the forklift was loading it for shipment abroad, according to media reports.

"We just couldn't believe it," winemaker Sparky Marquis said in a report on Adelaide Now. "As you can imagine, this wine is our pride and joy. To see it accidentally destroyed, and not consumed, has left us all a bit numb.

"The container manager said that when his team came and told him what had happened, he was looking around for cameras to see if it was a 'gotcha' hoax. He realised it was serious when nobody was laughing," Adelaide Now quotes Marquis as saying.

Marquis told ABC.net that only one carton among the 462 was undamaged. His staff was searching through the others to see if any other bottles may have escaped.

"All of the bottles are in the cool store and we're just having to go through every single bottle, check it first of all to see if it has any cap seal damage to it, in which case it just gets immediately discarded," ABC.net quotes him as saying.

The lost wine represents a third of his company's output for a year.

Brett McCarthur of Kerry Logistics, the company which operated the forklift, told Adelaide Now his company moves tens of thousands of heavy containers each year.

"We move hundreds of pallets a day filled with sand and even stuff that it wouldn't matter if you dropped it from 50 feet in the air, but the only premium container had to be the one," McCarthur was quoted as saying.

Marquis said he was working with insurers to get compensated for his loss.

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Filed under: Agriculture • Australia • Food
soundoff (216 Responses)
  1. joe

    i never heard of wine

    July 22, 2011 at 12:41 pm | Report abuse |
  2. denim

    Sad. Hopefully, their insurance will cover it.

    July 22, 2011 at 12:41 pm | Report abuse |
  3. Ballistic

    Party Foul!

    July 22, 2011 at 12:46 pm | Report abuse |
  4. jeff

    Those bottles that made it through just skyrocketed in demand....

    July 22, 2011 at 12:47 pm | Report abuse |
    • hoorayforlogicyay

      you're a phucking idiot, Jeff.

      July 22, 2011 at 1:10 pm | Report abuse |
    • Richard Cheese

      @hoorayforlogicyay: You obviously don't understand supply and demand. Do the world a favor and stay on the message boards, rather than educating yourself.

      July 22, 2011 at 1:22 pm | Report abuse |
    • Patrick

      @hoorayforlogicyay – I really don't think Jeff is the real idiot here. This companies prize wine for 2010 just took a 33% loss in number of bottles in an accident that made news. The price will go up.

      July 22, 2011 at 1:22 pm | Report abuse |
    • def

      Actually, breaking1/3 of their yearly supply does not affect demand at all. The demand is the same, but the supply is lower, so prices for the remaining wine should rise.

      July 22, 2011 at 5:05 pm | Report abuse |
  5. iamthefredman

    The forklift operator was drunk on the wine. Count the broken bottles. There's a few missing !!

    July 22, 2011 at 12:48 pm | Report abuse |
    • Josh

      Count the broken bottles? Are you drunk? How in the world are you going to count shattered broken bottles and "find what's missing"... jesus people and their logic..

      July 22, 2011 at 1:08 pm | Report abuse |
    • Charles

      John- I'm pretty sure iamthefredman was making a joke. jesus people and their lack of sense of humor.

      July 22, 2011 at 1:18 pm | Report abuse |
    • Charles

      Whoops, Josh, not John.

      July 22, 2011 at 1:19 pm | Report abuse |
    • Val

      Josh, the person who commented above you was only joking! (I thought it was funny too by the way.) Have you NO sense of humor? Don't have a heart attack over it.

      July 22, 2011 at 1:23 pm | Report abuse |
    • hammer

      you could always count the neck, that almost always remains when a bottle breaks 🙂

      July 22, 2011 at 1:23 pm | Report abuse |
  6. Archimedes2011

    Now who's going to whine about the wine?

    July 22, 2011 at 12:55 pm | Report abuse |
  7. Thurbz

    Oh the humanity!

    July 22, 2011 at 12:56 pm | Report abuse |
  8. Marko

    First world Problem lol.

    July 22, 2011 at 12:56 pm | Report abuse |
  9. Brandon

    I always hate to see good wine wasted like that, but it's Australian wine, so it can't be that great. Now if it was wine from France or Northern California, then I'd be upset.

    July 22, 2011 at 12:58 pm | Report abuse |
    • Rick

      Then you know very little about wine. Australia produces many very fine wines and if this wine was priced at $185 a bottle it's fair to assume it was very good or they'd never get that price.

      July 22, 2011 at 1:14 pm | Report abuse |
    • AGC

      This statement makes me believe that you know very little about wine.

      July 22, 2011 at 1:15 pm | Report abuse |
    • Tim

      actually, australia and new zealand produce some amazing wine. mcwilliams is really good and isn't that expensive. every time i give it to someone, it beats california and france wines no contest.

      July 22, 2011 at 1:15 pm | Report abuse |
    • Andrea M

      Um yeah, France and Northern California are not the be all-end all of wines. Ever heard of Italy? How about Oregon? Spain even? Yeah, there are amazing wines produced all over the world and there are terrible wines produced all over the world. Australia is perfectly capable of some damn fine juice.

      July 22, 2011 at 1:24 pm | Report abuse |
    • hammer

      love how you all took his baiting comment

      July 22, 2011 at 1:24 pm | Report abuse |
  10. LS212


    July 22, 2011 at 1:00 pm | Report abuse |
  11. Phil

    This story seams a little bogus, I'll bet the company had cheap wine bottled and had the accident to claim insurance.

    July 22, 2011 at 1:06 pm | Report abuse |
    • Mel Gibson

      Everything's a conspiracy theory these days, Phil. Get a life, Phil. Phil.

      July 22, 2011 at 1:43 pm | Report abuse |
  12. Dz

    Now that is what I call alcohol abuse!!!

    July 22, 2011 at 1:07 pm | Report abuse |
  13. yes

    Exactly why I only drink box wine

    July 22, 2011 at 1:11 pm | Report abuse |
    • Peter Griffin

      fantastic comment

      July 22, 2011 at 1:20 pm | Report abuse |
    • Andrea M

      Oh, you can break boxes of wine too, trust me. I've punctured a few with a box cutter in my time working at liquor stores. You just don't feel as bad about it when you do, lol.

      July 22, 2011 at 1:27 pm | Report abuse |
  14. mannen

    someone's getting fired and someone else maybe.. go bankrupt..

    July 22, 2011 at 1:11 pm | Report abuse |
  15. midwestyankee

    First off part faul big time second the forklift people usualy work with ssand and stuff. If that fell no problem next time if a thrid of your income was being load I would chose a different way loading. If you have not tried it its good. I guess I won't be having a bottle this new years.

    July 22, 2011 at 1:15 pm | Report abuse |
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