Superdome gets a new name
The Superdome has hosted six Super Bowls, four NCAA Final Four events and three BCS National Championship games.
October 4th, 2011
01:55 PM ET

Superdome gets a new name

The Louisiana Superdome - long a holdout against a wave of deals that renamed stadiums across the country - is being renamed the Mercedes-Benz Superdome in a 10-year agreement between the German vehicle manufacturer and the NFL’s New Orleans Saints.

The Saints, who gained the right to market the dome’s name in a 2009 lease extension with the state of Louisiana, announced the deal this week, and a news conference was scheduled for Tuesday afternoon. Financial terms were not immediately released, but a portion of the proceeds is expected to reduce or eliminate state subsidies for the team, the Saints said in a news release.

The state had agreed in the 2009 lease deal to give the team financial incentives through 2025, according to WVUE. But the state let the Saints market the dome’s name with the understanding that much of the proceeds would replace the state’s direct obligation to the team, The Times-Picayune of New Orleans reported.

“This announcement today means we are gaining the partnership of a world-class company while generating savings for Louisiana taxpayers," Louisiana Gov. Bobby Jindal said in the Saints’ news release. “This partnership agreement is estimated to significantly reduce or eliminate taxpayer funding currently spent to support the Saints.”

The move is the latest chapter of the dome’s rebirth after 2005’s Hurricane Katrina hit New Orleans. During that August and September, the Superdome became a scene of misery, with people who had nowhere else to go packed in for days in unsanitary conditions.

Since then, the dome has undergone $336 million in renovations. The stadium, which has been one of the NFL’s and the NCAA’s favorite destinations for championship events since it opened in 1975, is due to host college football’s national championship game and college basketball’s Final Four next year, as well as the 2013 Super Bowl.

“I am thrilled to be able to announce a winning and long-term partnership between the Saints and Mercedes-Benz," Saints owner Tom Benson said Tuesday. "The Mercedes-Benz brand represents the very best in its industry and we believe that it is a perfect fit for this stadium, which as a result of the recently completed renovation project, is now one of the world’s greatest sporting venues.

"We felt strongly it was essential that if we were to offer the name of our building to a company, it would be one that all of our fans and the state of Louisiana would be proud of.  The investment being made by a premier international brand who believes in ‘the best or nothing,’ is a tremendous compliment to all of those who worked so hard to make the stadium what it is today.”

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Filed under: Hurricane Katrina • Louisiana
soundoff (59 Responses)
  1. Guy

    makes sence. Because when people think New Orleans, LA they think Mercadies-Benz

    Most sencless name for a stadium. It's like when they axed Toronto's "Skydome" name for Rogers Center. To me the home of the Jays will always be the dome.

    October 4, 2011 at 9:23 pm | Report abuse |
  2. dcm

    I guess that the American car makers could not come up with enough cash from paying their workers and so we had to go to a European car maker to get a sponsor?? Yes, I know they have companies here but in comparison to the number of jobs they produce it is minuscule, I think it is a disgrace IMHO

    October 5, 2011 at 7:44 am | Report abuse |
    • Drizzcol

      What's the problem Mercedes Benz employs 1,500 people in production and over 21,500 people through U.S. dealerships.
      There is no shame getting money from an AMERICAN employer or company is there is there? M-B might be founded in Germany but's American subsidiary is as American as Bonnie Lee Popcorn...

      October 8, 2011 at 10:19 pm | Report abuse |
  3. Hello

    The people who post here with nothing nice to say about something good happening to our city can rot in hell. It is shows just how dumb yall are. Karma is a bi*** and you will get what you deserve.

    October 5, 2011 at 10:15 am | Report abuse |
    • John

      typical yankees, just ignore them.

      October 8, 2011 at 11:38 pm | Report abuse |
  4. Jabberwocky

    Anyone realize that Benson owns a Mercedes Dealership? Hmmmm......

    October 5, 2011 at 12:07 pm | Report abuse |
  5. Frank

    There goes the last sense of patriotism. Why don't we just sell the rights off to the chinese?
    I bet they make an even or better offer. Haven't we been lucky it's a car manufacturer and not a hygiene products company?
    The Carefree Dome or Mooncup would have been nice too.:/
    Seriously: We're at the point where every company gets its hands on what they can get to make an impression.
    Remember Mercedes-Benz or Daimler-Chrysler? SSDD.
    Now they struggle to survive.
    Thanks Mercedes.

    October 5, 2011 at 6:08 pm | Report abuse |
    • Rod in Texas

      How about in order to keep our patriotism alive and well, we just name every thing in the United States "America". Every TV channel would be called America, every bank, every supermarket, grocery store, every mall. Would that feed your patriotism? Not everything has to be named in honor of American especially since Americated on tradiotional European values.

      October 6, 2011 at 9:41 am | Report abuse |
    • Seraphim0

      "Not everything has to be named in honor of American especially since Americated on tradiotional European values."

      Yes, folks... here is the Texas education system– hard at work.

      October 6, 2011 at 3:47 pm | Report abuse |
  6. Rodeo Bill rides again

    They can name it whatever they want; but we'll still call it the Dome

    October 6, 2011 at 1:39 pm | Report abuse |
  7. Victor

    Wooow...its big!! its looks strong!!!

    October 6, 2011 at 10:03 pm | Report abuse |
  8. Chuck

    "The state's obligation to the team"? I guess Bobby Jindal doesn't mind welfare - as long as it's funneled to corporations. Why should taxpayers anywhere have to subsidize privately owned, highly profitable sports leagues?

    October 7, 2011 at 12:09 pm | Report abuse |
    • Paul H.

      Hate to admit it, but state subsidies to the Saints started long before Bobby Jindal. As a die-hard Saints' fan, I always thought it was a good investment for the state and the Gulf South region.

      October 10, 2011 at 12:36 pm | Report abuse |
  9. Aaron

    Are you joking? Wow I can't believe I voted for Jindal.

    October 9, 2011 at 9:15 pm | Report abuse |
    • Paul H.

      That's ok. You're just one of the millions who pull the "Republican" voting lever without thinking. Thankfully, it looks like people are looking around and waking up to the consequences of voting for so-called "job creators" who are in bed with FOREIGN sources of slave labor to beat down and blackmail AMERICAN workers.

      October 10, 2011 at 12:44 pm | Report abuse |
  10. Jer

    After all this time, it doesn't matter who buys naming rights or who tryies to rename it. Its always going to be "The Superdome", thats it. No one is going to call it by anything else. Except maybe the TV announcers, only because they have to

    October 11, 2011 at 7:48 am | Report abuse |
  11. woody

    The deal is good for the Saints and the people of NOLA...but you guys really need to get another Governor. Aaron...everyone makes a mistake every now a then.

    October 11, 2011 at 7:56 am | Report abuse |
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