Superdome gets a new name
The Superdome has hosted six Super Bowls, four NCAA Final Four events and three BCS National Championship games.
October 4th, 2011
01:55 PM ET

Superdome gets a new name

The Louisiana Superdome - long a holdout against a wave of deals that renamed stadiums across the country - is being renamed the Mercedes-Benz Superdome in a 10-year agreement between the German vehicle manufacturer and the NFL’s New Orleans Saints.

The Saints, who gained the right to market the dome’s name in a 2009 lease extension with the state of Louisiana, announced the deal this week, and a news conference was scheduled for Tuesday afternoon. Financial terms were not immediately released, but a portion of the proceeds is expected to reduce or eliminate state subsidies for the team, the Saints said in a news release.

The state had agreed in the 2009 lease deal to give the team financial incentives through 2025, according to WVUE. But the state let the Saints market the dome’s name with the understanding that much of the proceeds would replace the state’s direct obligation to the team, The Times-Picayune of New Orleans reported.

“This announcement today means we are gaining the partnership of a world-class company while generating savings for Louisiana taxpayers," Louisiana Gov. Bobby Jindal said in the Saints’ news release. “This partnership agreement is estimated to significantly reduce or eliminate taxpayer funding currently spent to support the Saints.”

The move is the latest chapter of the dome’s rebirth after 2005’s Hurricane Katrina hit New Orleans. During that August and September, the Superdome became a scene of misery, with people who had nowhere else to go packed in for days in unsanitary conditions.

Since then, the dome has undergone $336 million in renovations. The stadium, which has been one of the NFL’s and the NCAA’s favorite destinations for championship events since it opened in 1975, is due to host college football’s national championship game and college basketball’s Final Four next year, as well as the 2013 Super Bowl.

“I am thrilled to be able to announce a winning and long-term partnership between the Saints and Mercedes-Benz," Saints owner Tom Benson said Tuesday. "The Mercedes-Benz brand represents the very best in its industry and we believe that it is a perfect fit for this stadium, which as a result of the recently completed renovation project, is now one of the world’s greatest sporting venues.

"We felt strongly it was essential that if we were to offer the name of our building to a company, it would be one that all of our fans and the state of Louisiana would be proud of.  The investment being made by a premier international brand who believes in ‘the best or nothing,’ is a tremendous compliment to all of those who worked so hard to make the stadium what it is today.”

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Filed under: Hurricane Katrina • Louisiana
soundoff (59 Responses)
  1. keith

    an American icon gets a foreign name......the US has gone to he!!

    October 4, 2011 at 3:06 pm | Report abuse |
    • Darth Vadik, CA

      It's just Capitalism at its best, sell your business, sell your mother and sell your country to the highest bidder 🙂 🙂 🙂

      October 4, 2011 at 3:32 pm | Report abuse |
    • Drizzcol

      American icon? An american icon for me is for example the Statue of liberty... A sport entertainment center can hardly be the greatest thing America has ever built. And by the way... we should definitively send that statue back being all French built and everything.. ^^

      October 8, 2011 at 10:24 pm | Report abuse |
  2. brooklynmc

    I think it should be called the Ali Velshi Superdome.

    October 4, 2011 at 3:08 pm | Report abuse |
  3. Cork Screw

    Personally, they should have renamed it "The World's Largest Diaphram."

    October 4, 2011 at 3:14 pm | Report abuse |
  4. Current Topic

    Throw some stainless on it and call it The Chrome Dome

    October 4, 2011 at 3:18 pm | Report abuse |
  5. NolaMaxx

    @government cheese – Your an idiot.

    October 4, 2011 at 3:21 pm | Report abuse |
  6. Martin

    The "We Can't Believe We Built This Under Sea Level" Dome? New pictures of Drew Brees in the new dome just posted to wickedimproper . com

    October 4, 2011 at 3:22 pm | Report abuse |
  7. atsirk

    Who cares.. .naming a stadium..will that make me more likely to buy an MB... heck no....stupid

    Like in Worcester.. was teh Centrum... now th eDigital Credit Union Center


    October 4, 2011 at 3:23 pm | Report abuse |
  8. Mr Mikey

    Mercedes isn't buying the stadium. It seems like a great idea, to me. A large, well financed foreign company is paying them to advertise, basically. The state will save a bunch of money. What seems to be the problem?

    October 4, 2011 at 3:27 pm | Report abuse |
  9. banasy©

    Sabta Claus, you're out of line...not to mention you're full of sh!t.

    October 4, 2011 at 3:27 pm | Report abuse |
    • Erisian

      Use reply button

      October 4, 2011 at 3:46 pm | Report abuse |
  10. Tek

    You are sick!

    October 4, 2011 at 3:35 pm | Report abuse |
  11. Eric

    The Mercedes-Benz Superdome. At least it's a name with some class. Houston's new dome went from being called as Enron Field to Minute Maid Park.

    October 4, 2011 at 3:38 pm | Report abuse |
    • Joshua from Baton Rouge

      Perhaps like Minute Maid Park, we can get an M-Class to drive around the dome when the Saints score a Touchdown.

      October 4, 2011 at 7:05 pm | Report abuse |
  12. joe

    Are you sure you know what a concentration camp is?

    October 4, 2011 at 3:42 pm | Report abuse |
  13. Erisian

    I wasn't expecting to hear that. I was guessing that people not from New Orleans would name it the hug and compassion center so they could feel better about themselves.

    October 4, 2011 at 3:44 pm | Report abuse |
  14. Cliff

    Maybe they'll remodel the outside, it's looking kinda shabby compared to many other arenas and indoor football fields. Regardless, smart BUSINESS move. Now the money that would have funded this dome, can go to other things in Louisiana.

    October 4, 2011 at 3:47 pm | Report abuse |
    • Billiam

      The inside has been redone and the outside is about 90% must not live in NOLA. Da Dome is still a 1st class facility and has more sports history than any other venue. Who dat!

      October 4, 2011 at 4:00 pm | Report abuse |
  15. Anonymous

    They should name it "Occupy Wall Street."

    October 4, 2011 at 3:51 pm | Report abuse |
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