Superdome gets a new name
The Superdome has hosted six Super Bowls, four NCAA Final Four events and three BCS National Championship games.
October 4th, 2011
01:55 PM ET

Superdome gets a new name

The Louisiana Superdome - long a holdout against a wave of deals that renamed stadiums across the country - is being renamed the Mercedes-Benz Superdome in a 10-year agreement between the German vehicle manufacturer and the NFL’s New Orleans Saints.

The Saints, who gained the right to market the dome’s name in a 2009 lease extension with the state of Louisiana, announced the deal this week, and a news conference was scheduled for Tuesday afternoon. Financial terms were not immediately released, but a portion of the proceeds is expected to reduce or eliminate state subsidies for the team, the Saints said in a news release.

The state had agreed in the 2009 lease deal to give the team financial incentives through 2025, according to WVUE. But the state let the Saints market the dome’s name with the understanding that much of the proceeds would replace the state’s direct obligation to the team, The Times-Picayune of New Orleans reported.

“This announcement today means we are gaining the partnership of a world-class company while generating savings for Louisiana taxpayers," Louisiana Gov. Bobby Jindal said in the Saints’ news release. “This partnership agreement is estimated to significantly reduce or eliminate taxpayer funding currently spent to support the Saints.”

The move is the latest chapter of the dome’s rebirth after 2005’s Hurricane Katrina hit New Orleans. During that August and September, the Superdome became a scene of misery, with people who had nowhere else to go packed in for days in unsanitary conditions.

Since then, the dome has undergone $336 million in renovations. The stadium, which has been one of the NFL’s and the NCAA’s favorite destinations for championship events since it opened in 1975, is due to host college football’s national championship game and college basketball’s Final Four next year, as well as the 2013 Super Bowl.

“I am thrilled to be able to announce a winning and long-term partnership between the Saints and Mercedes-Benz," Saints owner Tom Benson said Tuesday. "The Mercedes-Benz brand represents the very best in its industry and we believe that it is a perfect fit for this stadium, which as a result of the recently completed renovation project, is now one of the world’s greatest sporting venues.

"We felt strongly it was essential that if we were to offer the name of our building to a company, it would be one that all of our fans and the state of Louisiana would be proud of.  The investment being made by a premier international brand who believes in ‘the best or nothing,’ is a tremendous compliment to all of those who worked so hard to make the stadium what it is today.”

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Filed under: Hurricane Katrina • Louisiana
soundoff (59 Responses)
  1. Light In The Black

    After Katrina they should have torn this eyesore down.

    October 4, 2011 at 3:52 pm | Report abuse |
    • KD

      It's not an eyesore any more. You should come check it out sometime. Let me live in Nowhere, USA. Population 1000 right?

      October 4, 2011 at 3:58 pm | Report abuse |
  2. KD

    @Brook B on CNN. You said in your report that the Superdome housed many refugees from the storm. Do you know the definition of a refugee? It's typically someone escaping another country to to civil unrest, war, political persecution. The people in the Dome were evacuee's. Big difference Brook...please research facts before you read off of a tele-prompter. Now, the Mercedes Benz Superdome is an AWESOME name! There isn't anything named Mercedes Benz attached to it in North America. That is a coup for the city and the state! The name says it all.

    October 4, 2011 at 3:52 pm | Report abuse |
    • KD

      I should have spell checked first. The fourth sentence should read 'It's typically someone escaping another country due to civil unrest, etc'.

      October 4, 2011 at 3:55 pm | Report abuse |
    • Richard

      You mean they weren't taking "refuge" from the storm?

      October 4, 2011 at 4:09 pm | Report abuse |
    • Kelly

      No, KD. You are the one who should have done the research. Refugee can mean both. While it is typically used for people fleeing civil unrest, war or persecution, people also use the term for those that have left thier homes and been displaced by natural disasters.

      Ever hear the term to seek refuge form the storm"? SOmeone who seeks regufe is a refugee. Also...this..... From google"ref·u·gee
      noun /ˌrefyo͝oˈjē/  /ˈrefyo͝oˌjē/ 
      refugees, plural
      A person who has been forced to leave their country in order to escape war, persecution, or natural disaster"

      From Mirriam Webster: " one that flees; especially : a person who flees to a foreign country or power to escape danger or persecution"

      October 4, 2011 at 4:22 pm | Report abuse |
    • LOL

      Sounds like KD just got KO'd! LOL

      October 11, 2011 at 7:41 am | Report abuse |
  3. Rick1948

    A real shame. After all, all rich Americans know that tradition and patriotism mean nothing when compared to buck-a-roonies.

    October 4, 2011 at 3:59 pm | Report abuse |
  4. bobcat2u.

    They could have at least went a French company in order to keep their heritage alive.

    October 4, 2011 at 4:04 pm | Report abuse |
  5. The other decider

    Should have been named Superdumb.

    October 4, 2011 at 4:06 pm | Report abuse |
  6. Paul Hoffman

    Why is Louisiana subsidizing an NFL team?? Do they have too much money and need a place to spend it ?

    October 4, 2011 at 4:10 pm | Report abuse |
    • Brad

      B/c that team generates a ton of money for the city and state. It's pretty simple actually.

      October 4, 2011 at 4:17 pm | Report abuse |
  7. boogietime

    Should have got REI to sponsor them after that little "campout" they had there a few years back.

    October 4, 2011 at 4:12 pm | Report abuse |
  8. russ

    Haven't seen much if any New Orleans-hate like I usually do. Thanks folks.

    October 4, 2011 at 4:19 pm | Report abuse |
  9. Mark

    So tired of corporate naming rights!

    October 4, 2011 at 4:25 pm | Report abuse |
  10. Alana

    Any updates, sponsors &/or publicity is excellent for the city of NOLA. Honestly who cares what the NAME is??? I am a Fins fan and my stadium has had 20 names in the last 20 years, so as long as the Saints/NOLA win in this deal, who cares about the name???

    October 4, 2011 at 4:29 pm | Report abuse |
  11. Steve

    Should have called it the Stilwater Superdome.

    October 4, 2011 at 4:38 pm | Report abuse |
  12. George Bush Rocks JR

    Should of named it after their savor and hero George Bush JR

    October 4, 2011 at 5:22 pm | Report abuse |
  13. banasy©

    Note to Erisian: mobile version for Blackberry's do not have reply buttons.

    October 4, 2011 at 7:44 pm | Report abuse |
  14. Ruth

    Last I heard Louisiana is part of the United States and has been since 1812.. While I did know a few who journeyed out of the country after the storm, must did stay in the US. "A person who has been forced to leave their country" this is what I and all New Orleanians and Louisianans find offensive about the term refugee. Learn how to read, not just cut and paste. Anyway, I like the idea of not paying taxes to support my team. later.

    October 4, 2011 at 8:04 pm | Report abuse |
  15. nicky

    I agree with you Kelly. No matter the new name it will always be the superdoom. Yes I am from louisiana and proud of it.

    October 4, 2011 at 8:52 pm | Report abuse |
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